Social Media For Museums

Social Media for Museums by michelle jones Monday, February 8, 2010

Overview • Intro • Doing it Right • Cautions • Strategic Planning Activities Monday, February 8, 2010 • Final Questions

What is Social Media? Monday, February 8, 2010

What is Social Media? • Umbrella term covering various activities which integrate technology & social interaction Monday, February 8, 2010

What is Social Media? • Umbrella term covering various activities which integrate technology & social interaction • Human beings sharing information online Monday, February 8, 2010

Monday, February 8, 2010

Information (old way) Monday, February 8, 2010

Information (social media way) Monday, February 8, 2010

Monday, February 8, 2010 ? 1

300 Million + Active Users Monday, February 8, 2010

20,000 + Monthly Pageviews Monday, February 8, 2010

James G. Leventhal Director development & marketing Judah L. M a g n e s M u s e u m Berkeley California Monday, February 8, 2010

We used to engage people through catalogs, but coffee tables aren’t where people are engaging anymore. Sincere social engagement happens on computers now. Monday, February 8, 2010

Monday, February 8, 2010 ? 2

FREE Monday, February 8, 2010

Quick & Easy Social Media Abs! AS SEEN ON TV 1 hour a day! Monday, February 8, 2010

Quick & Easy Social Media Abs! AS SEEN ON TV 1 hour 30 min. a day! a day! Monday, February 8, 2010

Quick & Easy Social Media Abs! AS SEEN ON TV Just 15 1 hour 30 min. minutes a day! a day! a day! Monday, February 8, 2010

Workflow Tools (Twitter Edition) 1.Twitter Lists 2.Tweetdeck (cross platform) 3.Tweetie (Mac and iPhone) 4.Seesmic (cross platform) 5.search.twitter.com 6.RSS feeds for search.twitter.com Monday, February 8, 2010

Workflow Tools (Facebook Edition) 1.Facebook iPhone app 2.Facebook/Flickr integration 3.Facebook/RSS integration 4.Facebook Ads Monday, February 8, 2010

Workflow Tools (Blogging Edition) 1.Publishing calendar 2.Comment moderation 3.Tumblr/Posterous 4.Flickr “blog this” function 5.Facebook Connect Monday, February 8, 2010

Workflow Tools (General Edition) 1.Google Alerts 2.Google Analytics 3.Mint 4.Wordpress.com/Gravatar/OpenId 5.RSS Feeds 6.Flip Cams Monday, February 8, 2010

Monday, February 8, 2010 ?

Are you... •Providing interesting content? •Giving information that can’t be found elsewhere? •Making my life / project / trip better or easier? •Giving me something fun/cool/exciting to be part of? Monday, February 8, 2010

Commitment Monday, February 8, 2010

Commitment (do it again) Monday, February 8, 2010

and again and again and again. Monday, February 8, 2010

April 2007 Monday, February 8, 2010

April 2007 Less than 100 pageviews Monday, February 8, 2010

December 2009 Monday, February 8, 2010

December 2009 More than 25k pageviews Monday, February 8, 2010

Averaged 3 posts per day for 2.5 years Monday, February 8, 2010

SEO Monday, February 8, 2010

SEO (Search Engine Optimization) Monday, February 8, 2010

http://www.google.com/webmasters/docs/search-engine- optimization-starter-guide.pdf Monday, February 8, 2010

“Offer quality content and services” Monday, February 8, 2010

1. Make something great. Monday, February 8, 2010

1. Make something great. 2. Tell people about it. Monday, February 8, 2010

1. Make something great. 2. Tell people about it. 3. Do it again. Monday, February 8, 2010

Here? Monday, February 8, 2010

Here? Here? Here? Here? Here? Here? Here? Here? Monday, February 8, 2010

What’s wrong with wanting more followers? Monday, February 8, 2010

OMG! I got so drunk at the party last night. Here are some photos... - Your Employee (on Facebook) Monday, February 8, 2010

Do... or do not. There is no try. Monday, February 8, 2010

Meeting Expectations? • Public Responses? • Response time? • Open discussion? • Learning from feedback? (even the negative) Monday, February 8, 2010

Do you want to be a cop? Monday, February 8, 2010

Do you want to appear to be a cop? Monday, February 8, 2010

Be a cop better organization • Provide interesting and useful content • Listen • Be motivated by customer service • Add value to the customer experience Monday, February 8, 2010

There’s no place like... Monday, February 8, 2010

Love Monday, February 8, 2010

Love Joy Monday, February 8, 2010

Love Joy Passion Monday, February 8, 2010

Before you sweat the logistics of focus: ﬁrst, care. Care intensely. - Merlin Mann Monday, February 8, 2010

Michelle Jones onapathmedia.com consuminglouisville.com @michellej Monday, February 8, 2010

Monday, February 8, 2010 5

Prep Work • Policies • Resources and boundaries • Deﬁne Goals and Measure ROI • Keywords and Targeting • Monitoring Monday, February 8, 2010

Policies •Social Media Policy ‣ Content guidelines ‣ Any content approval process ‣ Employee accounts ‣ Any legal restrictions Monday, February 8, 2010

Policies • Comment Policy ‣Tone/Language ‣Explanation of moderation process ‣ Registration Monday, February 8, 2010

Policies •Privacy Policy ‣ How data is used ‣ Opt-in mailings Monday, February 8, 2010

Policies •Photography/Video Policy ‣Exhibits ‣Architecture ‣Flash Monday, February 8, 2010

Resources & Boundaries • Time • Money • People • Legal (copyright, privacy, etc) • Top-down endorsements and obstacles Monday, February 8, 2010

Deﬁne Goals • 175 new subscribers to email newsletter •30 new memberships purchased online • 5000 monthly pageviews • 100 photos added to Flickr pool Monday, February 8, 2010

Keywords & Targeting •SEO •Existing search terms • SERPs • AdWords • Facebook Ads Monday, February 8, 2010

Monitoring • Google Alerts ‣ Commentary ‣ Comments •@replies • Comments • Analytics reports Monday, February 8, 2010

Your Questions? Monday, February 8, 2010

Social Media For Museums

by michellej on Feb 08, 2010

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Social Media For Museums Presentation Transcript