Touch Commerce

1. Elevated
Touch Commerce as entertainment in hotels and
aboard airplanes
Thursday, September 13, 2012

2. The problem
Confinement in hotel rooms and airplanes is
really BORING, and a huge TIME DRAIN!
Diversions such as Skymall are inconvenient
to order from, technically obsolete, and offer
incredibly tacky products. This means both
the readers and carriers get little utility
from it.
Our own devices and diversions are not novel.
Thursday, September 13, 2012

3. The Big Idea
Create a touch-commerce
solution via ipad in plane seat-
backs and hotel nightstands
that feature curated fashion
products like those found on
Guilt, and destination specific
experiences like those found on
Groupon, while also offering
service utility like the ability to
order room service or control
the t v. Travelers will be
entertained in their dullest and
most confined moments by
browsing and shopping great
products on a great touch
screen interface.
Thursday, September 13, 2012

4. Elevator Pitch
We provide entertainment to travelers in the dullest moments of travel, when the last thing they want
to do is open their own device and find work to be done; when a bit of gluttonous shopping is the order
of the moment; and when other options are stale, tacky, and leaving the traveler craving more
convenience. We do this by putting touchscreen interfaces (ipads) in these desolate places (hotels and
airplanes) that are packed with great products, and designed to provide exceeding convenience to its
users.
Thursday, September 13, 2012

5. Idea Holes
“Initial Investment -
Charging devices - Theft
damage”
“People have tablets
already, why should they
use your device?”
“You have to deal with
an already established
market leader
(Skymall), and the
weight of Ipad (VS)
weight of paper
catalogue”
Thursday, September 13, 2012

6. Hole Plugs
Grow incrementally and get
traction on a small scale before
getting larger investment - Start in
hotels where cases that protect and
secure the device to be charged can
be used. Figure airplanes out after
value is demonstrated to hotels.
Make the device novel with unique
features like the ability to order
food or drink and great products. If
it is in front of them people will use
it.
Innovate faster than Skymall and
provide better products and
services period. Demonstrate
Elevated’s value in a hotel to justify
the weight difference from 12
ounces (Skymall catalogue) to the
23 of an ipad.
Thursday, September 13, 2012

7. Actionable Plan
1. Create an app proto-type using keynote
2. Recruit 5 apparel companies to partner
with for original offering
3. Using proto-type to sell small hotel on
partnership where devices are put in their
rooms and they pay for installation
4. Create actual app and iterate based on usage
and split tests
Thursday, September 13, 2012

8. Success Metric
5 Apparel companies agree to partnership
1 hotel agrees to partnership
80% of guests use device in their room
4% of initial users convert to customers
Validated learning is achieved about
features
Thursday, September 13, 2012