Consumerising the Enterprise - webDU 2012

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The boss has brought in his new iSomething and wants it connected to the network, and the marketing manager has brought back some kind of ‘phablet’ thingy from her recent trip to Asia! The days of business IT departments rolling out one locked-down model of mobile phone to executives and staff are long gone. Consumer-led mobility trends in apps, services and user experiences are changing the face of what it means to design, develop and deliver enterprise applications. This session will take you diving into what this looks like for app designers and developers, and the key areas to focus on for a successful outcome.

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  • What does this mean?
  • It means the behaviour here is influencing the behaviour here
  • It means all of these things that are becoming more and more part of the everyday life don’t have borders on where they are used, or where people want to be able to use them.
  • Showing the relationship between – growth in consumer mobility experience feeding enterprise, drivers for consumer experience VS drivers for enterprise experience, overall influence of cloud on both areas
  • So as you can see there are already a number of non-technical aspects to create successful mobile experiences. If you were to look at the most successful consumer-driven mobile experiences in the market today, you would find they share many similar character traits:Creative: beautiful, simple and elegant design rules the best experiences, not designs cluttered with buttons, navigation and text. Customers should interact with content rather than chrome.Human interfaces: taking advantage of touch screens and gestures, the best experiences feel intuitive – from the gestures used through to the animation and movement of the responsesConnected: Network connectivity to the world is critical, and availability of generous mobile data allowances or WiFi access means that this shouldn’t be a problem for a vast majority of your usersIntelligence: Personal devices know a lot about us, not just from the information we input, but from the surroundings they can detect us in using capabilities such as GPS and cameras. Great mobile products leverage this intelligence to create more meaningful experiences.
  • Angry Birds – touch, tap, swipe, app store models
  • Angry Birds – touch, tap, swipe, app store models
  • Angry Birds – touch, tap, swipe, app store models
  • Angry Birds – touch, tap, swipe, app store models
  • Angry Birds – touch, tap, swipe, app store models
  • Angry Birds – touch, tap, swipe, app store models
  • Angry Birds – touch, tap, swipe, app store models
  • There can be tangible benefits to business when mobility is introduced and worked in strategically to marketing and operations.
  • Angry Birds – touch, tap, swipe, app store models
  • Categories are linked to our matrix of successful mobility experience
  • Categories are linked to our matrix of successful mobility experience
  • ADD BUSINESS ANGLE
  • Angry Birds – touch, tap, swipe, app store models
  • Consumerising the Enterprise - webDU 2012

    1. 1. Mr Spock! Consumerise the Enterprise webDU 2012 Dale Rankine Senior Mobility Consultant, Cloud Sherpaswww.proservondemand.com
    2. 2. Defining experiences Combining consumer and enterprise experiences The role of the Cloud Platform choice Distribution Selling the experience No other real Star Trek references, sorry 2www.proservondemand.com PSOD proprietary and confidential 2009 - duplication is prohibited
    3. 3. Definition of EXPERIENCE What people touch when they use your product How they feel when they use it How it benefits their life or their job 3www.proservondemand.com PSOD proprietary and confidential 2009 - duplication is prohibited 3
    4. 4. Definition of CONSUMER The personal world What people are exposed to via mass-market channels What you connect with when youre not "working” Your kids 4www.proservondemand.com PSOD proprietary and confidential 2009 - duplication is prohibited 4
    5. 5. Definition of ENTERPRISE The working world What youre exposed to during the normal course of your day job Normally what is chosen for you by the powers-that-be 5www.proservondemand.com PSOD proprietary and confidential 2009 - duplication is prohibited 5
    6. 6. Consumerising the enterprise mobile experience Is this as wanky as “authentically digital”? 6www.proservondemand.com PSOD proprietary and confidential 2009 - duplication is prohibited 6
    7. 7. 7www.proservondemand.com PSOD proprietary and confidential 2009 - duplication is prohibited 7
    8. 8. 8www.proservondemand.com PSOD proprietary and confidential 2009 - duplication is prohibited 8
    9. 9. “Mobile has become something much more important than a differentiator; it has become non- negotiable. Every company, regardless of their field, must embrace consumer and enterprise mobility to remain competitive.“ Mobile World Congress Keynote, 2012 9www.proservondemand.com PSOD proprietary and confidential 2009 - duplication is prohibited 9
    10. 10. Device Integration OPPORTUNITY OS Consumer Enterprise Social Social Platforms Innovation 10www.proservondemand.com PSOD proprietary and confidential 2009 - duplication is prohibited 10
    11. 11. Creative Human Interfaces Intelligence Connected 11www.proservondemand.com PSOD proprietary and confidential 2009 - duplication is prohibited 11
    12. 12. The consumer mobile experience  Pre-educating enterprise users  Influences coming from home and the media  Setting expectations  What has Angry Birds taught users? 12www.proservondemand.com PSOD proprietary and confidential 2009 - duplication is prohibited 12
    13. 13. Creative Visually appealing Human interface and gestures Following or setting current design trends Making old brands new again Specialised Targeted in their functionality User experience geared towards quick task resolution Can be deep without being complex Social Not standalone experiences Seamless integration with existing services Gives broader context to functionality 13www.proservondemand.com PSOD proprietary and confidential 2009 - duplication is prohibited 13
    14. 14. 14www.proservondemand.com PSOD proprietary and confidential 2009 - duplication is prohibited 14
    15. 15. The enterprise mobile experience  Growing # use case scenarios  Not limited to the workplace  BYOD a real factor 15www.proservondemand.com PSOD proprietary and confidential 2009 - duplication is prohibited 15
    16. 16. Integrated Need to work with multiple types of systems Internally and externally accessible The more timely the data, the more relevant the information Task(s) orientated Very functional Centered on often replicating desktop system functions Small-screen syndrome ROI Should be able to prove their value Tangible benefits 16www.proservondemand.com PSOD proprietary and confidential 2009 - duplication is prohibited 16
    17. 17. 17www.proservondemand.com PSOD proprietary and confidential 2009 - duplication is prohibited 17
    18. 18. 18www.proservondemand.com PSOD proprietary and confidential 2009 - duplication is prohibited 18
    19. 19. REVENUE USERS BRAND Cost savings Better Competitive Engagement advantages New channel & new markets Reduced waste, Demonstrates error & re-work Innovation New customers Improved Flexibility New products & New opportunities services New ways of working 19www.proservondemand.com PSOD proprietary and confidential 2009 - duplication is prohibited 19
    20. 20. 20www.proservondemand.com PSOD proprietary and confidential 2009 - duplication is prohibited 20
    21. 21. What is the primary What devices are focus of the mobile already being used in product? your user base, and what hardware features do they support? How do contextual changes in network access, location, etc. change the experience? 21www.proservondemand.com PSOD proprietary and confidential 2009 - duplication is prohibited 21
    22. 22. How does social What systems working behaviour will the mobile integrate with and product need to benefit the integrate with? experience of using this product? How does the experience and shared How will users data crossover to other access to the environments and mobile product products? and be notified of updates? 22www.proservondemand.com PSOD proprietary and confidential 2009 - duplication is prohibited 22
    23. 23. NATIVE Advanced UI interactions Fastest performance Full App store distribution Capability HYBRID Web developer skills Access to native platform App store distribution Single Multiple Platform Platforms WEB Web developer skills Remember to keep Instant updates Unrestricted distribution a solution focus! Partial Capability 23 23www.proservondemand.com PSOD proprietary and confidential 2009 - duplication is prohibited
    24. 24. Make your enterprise mobile products CONNECTED Social converged communication Persistent connection Network-aware Local and global 24www.proservondemand.com PSOD proprietary and confidential 2009 - duplication is prohibited 24
    25. 25. Make your enterprise mobile products ENGAGING Outstanding visual design Touch and media centric Compelling Useful 25www.proservondemand.com PSOD proprietary and confidential 2009 - duplication is prohibited 25
    26. 26. MOBILE FIRST Luke Wroblewski 2010 26www.proservondemand.com PSOD proprietary and confidential 2009 - duplication is prohibited 26
    27. 27. Growth = Opportunity The growth in the mobile industry and device ecosystem has created enormous opportunities that are leaving the traditional web browser delivery model behind Constraints = Focus Small screens, limited processing power and short battery life, mean that product designers need to focus on what features and content is most important for users Capabilities = Innovation GPS, accelerometers, cameras, always-on connectivity and touch/gesture inputs allow product designers to create new features that aren’t possible on non-mobile devices and shape the product in new ways that can influence other platforms 27www.proservondemand.com PSOD proprietary and confidential 2009 - duplication is prohibited 27
    28. 28. FINAL TIPS 28www.proservondemand.com PSOD proprietary and confidential 2009 - duplication is prohibited 28
    29. 29. Enterprise customers tend not to be big on fluff and marketing – keep demos real Position yourself as understanding their problem, not going in there and pushing your own awesomeness (however true that might be!) Solve real problems with new ideas Pitch benefits and real results Look for opportunities through integration 29www.proservondemand.com PSOD proprietary and confidential 2009 - duplication is prohibited 29
    30. 30. Thank you drankine@cloudsherpas.com @dalerankine linkedin.com/in/dalerankinewww.proservondemand.com

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