The document discusses key elements of successful startups. It emphasizes that people are the most important element, stating it three times. It also highlights the importance of early customers to validate the business model and market fit. Additionally, it stresses that careful cash management is essential in the early days as startups have fewer resources than competitors.

1. The Entrepreneurial
Ecosystem
Part 4:
Dr. Michael R. Burcham
The Entrepreneurial
“DNA” e. michael@michaelburcham.com
w. www.michaelburcham.com
t. www.twitter.com/michaelrburcham
f. www.facebook.com/michael.r.burcham
l. www.linkedin/in/michaelburcham

2. The 3 Most Important
elements of a startup:
1. People
2. People Momentum Management
3. People
Money Model
Market
Entrepreneurship is a “Group Sport”

3. So… how does this
make money?
Momentum Management
Money Model
Market
If the entrepreneur’s
shiny object doesn’t
make money, then it is
art, not a business…

4. Early Customers are
ESSENTIAL to Success!
Momentum Management
Money Model
Market
Reaching a target market will
likely involve some form of
social media.

5. Where is the Break
Even Point?
Momentum Management
Careful cash
management is
essential for success.
Money Model
Market

6. The 1st 100 Days
set the pace…
• Startups have less money Momentum Management
than competitors.
• They have fewer
employees.
• There are fewer people
Money Model
focused on things like
marketing, sales, and
product development.
• Resources are scarce! Market
The right team doing
the right things in the
right structural alignment
is essential