For the third week in a row, I find myself at another amazing marketing conference. This time, it’s the Social Media Strategies Summit #SMSsummit in New York City where hundreds of social-minded digital marketers are looking to learn top tips and tricks for how to be more effective with social media marketing.
My talk is on some ideas for how to develop a content strategy for your social efforts. I have always seen the value in great content developed with the customer in mind. But social media needs great content, and great content needs social media, so you can’t be successful with just one.
My own journey into social was relatively opportunistic. After working for the same company for almost 10 years, I decided to find a new job. And Linkedin seemed like the right thing to try out at the time. And so in 2004, I joined up and started connecting with those I had worked with in the past. I gave no thought to having any kind of “strategy” for Linkedin. That was 9 years ago!
I joined Twitter in 2009. And for more than 3 months I logged in every day for about 15 minutes and watched the screen, Matrix-style, in awe of what was going on. Then I sent my first tweet and slowly started re-tweeting other people’s content each day – content I wanted to read and I thought others would find interesting. I also joined Facebook. Connected with a few friends and hardly ever logged in.
Then I started blogging. And suddenly I got it. Content and Social go hand-in-hand. You can’t have one without the other.
Unfortunately, most companies started using social media simply to promote the same old tired campaign messages and events. And many wondered why their social media wasn’t generating ROI.
Effective social media starts with a solid foundation and mindset of customer-centric storytelling. That helps your content get found, get shared and helps you get leads.
So based on my experience, lots of trial and error (mostly errors) and an attempt at having a little fun, I developed these 8 tips to generating effective content for social media:
8 Steps To Effective Content For Social Media
1. Listen first
2. Stop creating crap
3. Engage your audience
4. Find your voice
5. Be helpful
6. Find your Rhythm: (the 4-1-1 rule of social sharing)
7. Reject excuses for not using any social channels
8. Be entertaining, if you can
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