Because Your Grandpa's on Facebook: Online Outreach for Scientists

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Presented at the Western Society of Naturalists 2010 Meeting, Student Workshop. Scientists can use the internet to reach a potentially huge audience, but online science outreach has unique challenges. I will discuss the current online science ecosystem, the advantages and disadvantages of different tools (e.g., blogs, Twitter, podcasts), and common pitfalls. I will end with some suggestions for how to get started using free applications.

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Because Your Grandpa's on Facebook: Online Outreach for Scientists

  1. 1. Because Your Grandpa’s On Facebook: Online Outreach for ScientistsOh, my, who knewbarnacles could do that? allwelike.com Miriam C. Goldstein Scripps Institution of Oceanography, UCSD Western Society of Naturalists Meeting November 11, 2010
  2. 2. Because Your Grandpa’s On Facebook: Online Outreach for Scientists RESTRICTED ROh, my, who knewbarnacles could do UNDER 17 REQUIRES ACCOMPANYING PARENT OR ADULT GUARDIAN that? For strong language and sweet sweet barnacle lovin’. allwelike.com Miriam C. Goldstein Scripps Institution of Oceanography
  3. 3. The internet: friend or foe? Jeff Atwood, codinghorror.com
  4. 4. Mandate to communicate science to public• “Broader Impacts” requirement• Achieve policy or conservation goals (e.g., climate change legislation, MPAs)• Because we think science is the coolest thing ever!
  5. 5. Why use the internet? 1,000,000,000log [Number of People] 100,000,000 10,000,000 1,000,000 100,000 10,000 1,000 100 10 1 Sci Co Loc Na D Blo Tw F ent lleg al P tion isco gs itte aceb ific eC ape al P ver r ook Co las r ape Ma nfe s r gaz ren ine ce Traditional Media New Media
  6. 6. Why use the internet? A look on a linear scale = INTERNET FTW! 600,000,000Number of People 500,000,000 400,000,000 300,000,000 200,000,000 100,000,000 0 Sci Co Loc Na D Blo Tw F ent lleg al P tion isco gs itte aceb ific eC ape al P ver r ook Co las r ape Ma nfe s r gaz ren ine ce Traditional Media New Media
  7. 7. One model of the online science ecosystem Rob Helpy-Chalk
  8. 8. Blogs just a small part of online world“Blogosphere” xkcd.com/802
  9. 9. Blogs just a small part of online world“Blogosphere” Science blogs not even on map ? xkcd.com/802
  10. 10. One approach: SEAPLEX• Scripps Environmental Accumulation of Plastic Expedition (SEAPLEX)• 20 days on R/V New Horizon in August 2009• Designed & led by graduate students• Collaboration with nonprofit Project Kaisei
  11. 11. Communications Tools: Low/no cost
  12. 12. Communications Volunteers: On the ship• Teacher At Sea: Lara Dickens• SIO Communications’ Mario Aguilera• Project Kaisei Karin Malmstrom • Separate, complementary communications effort Doug Woodring
  13. 13. SEAPLEX Blog http://seaplexscience.com/
  14. 14. •Scripps Oceanography &Project Kaisei channels•SEAPLEX playlist
  15. 15. Official Sitehttp://sio.ucsd.edu/Expeditions/Seaplex/
  16. 16. More interaction, more audience
  17. 17. Mainstream media had easy one-stop access to materials
  18. 18. Cost of Online Tools Item Application Cost Blog: FREE Blog Wordpress.com Domain name: $10 Twitter Twitter.com FREE Photos Flickr 100 MB/month: FREE Videos YouTube FREE Mapping Google Maps/Earth FREEOfficial Website In-house IT Not free
  19. 19. Total Cost of Online Outreach People’s time: Item Application Cost Blog: FREE Blog Wordpress.com Domain name: $10 NOT FREE Twitter Twitter.com FREE Up to TK photos: FREE Photos Flickr Unlimited: TK Videos YouTube FREE Mapping Google Maps/Earth FREEOfficial Website In-house IT Not free
  20. 20. Pitfalls: Perils of “Live from the Field”
  21. 21. Pitfalls: Greater Internet Fuckwad Theory Especially true with politicized issues Via J.E. Byrnes, http://www.penny-arcade.com/comic/2004/3/19/
  22. 22. Pitfalls: Rules from funding agencies, universities, institutions
  23. 23. Most common pitfall: Lost in the Sea of Zero Comments xkcd.com
  24. 24. Most common pitfall: Lost in the Sea of Zero Comments xkcd.com
  25. 25. Most common pitfall: Lost in the Sea of Zero Comments Networking is the solution •Classrooms •Existing blogs •Existing networks •Consider alternate outreach methods xkcd.com
  26. 26. Represent, and have fun!
  27. 27. Many Thanks UC  Ship  Funds Association  for  Women  in  Science  -­‐  San  Diego Project  Kaisei   Centers  for  Ocean  Sciences  Education  Excellence Jeffrey  &  Marcy  Krinsk Michael  M.  Mullin  Graduate  Student  Fellowship  in  Biological  Oceanography Jim  &  Kris  McMillan Scripps  Center  for  Marine  Biodiversity  and  Conservation Scripps  Director’s  Office Lyn  &  Norman  Lear National  Science  Foundation Anonymous  DonorSEAPLEX Science Annie Crawley Karen Baker Skye MoretMario Aguilera Karin Malmstrom Alison Cawood Peter NillerRebecca Asch George Orbelian Dave Checkley NOAA SouthwestPete Davison Steve Constable & team FisheriesLara Dickens Sorting Volunteers Paul Dayton Dick NorrisJesse Dubler Olivia Benge Steve Diggs Cheryl PeachMatt Durham Carri-Lyn Cameron Penny Dockry Greg RouseJosh Jones Patrick Cheng Jim Dufour Steve BennettJesse Powell Dominic Dufour Rose Dufour ScrippsMeg Rippy Chris Gawad Peter Franks CommunicationsChelsea Rochman Adam Greco Lisa Gilfillan Scripps CollectionsTimothy Stillinger Catherine Nickels Lucina Gonzalez Scripps DevelopmentDarcy Taniguchi Erin Reed Phil Hastings Scripps Web OpsAndrew Titmus Erik Raudzens Amy Hays Ship Scheduling Office Marci Rosenberg Brian Hentschel Shipboard TechnicalSEAPLEX Faculty Ashley Salas John Hildebrand SupportAdvisors Summer Strutt Capt. Wes Hill & crew of Beth SimmonsJim Leichter R/V New Horizon Annie TownsendMark Ohman Algalita Marine Eunha Hoh Eric Wolff Research Foundation David Hyrenbach Dimitry Abramenkoff Tony KoslowProject Kaisei Mike Landry Bruce AppelgateDoug Woodring Gustaf Arrhenius Kara Lavender Law

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