Because Your Grandpa's on Facebook: Online Outreach for Scientists

Because Your Grandpa’s On Facebook: Online Outreach for ScientistsOh, my, who knewbarnacles could do that? allwelike.com Miriam C. Goldstein Scripps Institution of Oceanography, UCSD Western Society of Naturalists Meeting November 11, 2010

Because Your Grandpa’s On Facebook: Online Outreach for Scientists RESTRICTED ROh, my, who knewbarnacles could do UNDER 17 REQUIRES ACCOMPANYING PARENT OR ADULT GUARDIAN that? For strong language and sweet sweet barnacle lovin’. allwelike.com Miriam C. Goldstein Scripps Institution of Oceanography

The internet: friend or foe? Jeff Atwood, codinghorror.com

Mandate to communicate science to public• “Broader Impacts” requirement• Achieve policy or conservation goals (e.g., climate change legislation, MPAs)• Because we think science is the coolest thing ever!

Why use the internet? 1,000,000,000log [Number of People] 100,000,000 10,000,000 1,000,000 100,000 10,000 1,000 100 10 1 Sci Co Loc Na D Blo Tw F ent lleg al P tion isco gs itte aceb ific eC ape al P ver r ook Co las r ape Ma nfe s r gaz ren ine ce Traditional Media New Media

Why use the internet? A look on a linear scale = INTERNET FTW! 600,000,000Number of People 500,000,000 400,000,000 300,000,000 200,000,000 100,000,000 0 Sci Co Loc Na D Blo Tw F ent lleg al P tion isco gs itte aceb ific eC ape al P ver r ook Co las r ape Ma nfe s r gaz ren ine ce Traditional Media New Media

One model of the online science ecosystem Rob Helpy-Chalk

Blogs just a small part of online world“Blogosphere” xkcd.com/802

Blogs just a small part of online world“Blogosphere” Science blogs not even on map ? xkcd.com/802

One approach: SEAPLEX• Scripps Environmental Accumulation of Plastic Expedition (SEAPLEX)• 20 days on R/V New Horizon in August 2009• Designed & led by graduate students• Collaboration with nonproﬁt Project Kaisei

Communications Tools: Low/no cost

Communications Volunteers: On the ship• Teacher At Sea: Lara Dickens• SIO Communications’ Mario Aguilera• Project Kaisei Karin Malmstrom • Separate, complementary communications effort Doug Woodring

SEAPLEX Blog http://seaplexscience.com/

•Scripps Oceanography &Project Kaisei channels•SEAPLEX playlist

Ofﬁcial Sitehttp://sio.ucsd.edu/Expeditions/Seaplex/

More interaction, more audience

Mainstream media had easy one-stop access to materials

Cost of Online Tools Item Application Cost Blog: FREE Blog Wordpress.com Domain name: $10 Twitter Twitter.com FREE Photos Flickr 100 MB/month: FREE Videos YouTube FREE Mapping Google Maps/Earth FREEOfﬁcial Website In-house IT Not free

Total Cost of Online Outreach People’s time: Item Application Cost Blog: FREE Blog Wordpress.com Domain name: $10 NOT FREE Twitter Twitter.com FREE Up to TK photos: FREE Photos Flickr Unlimited: TK Videos YouTube FREE Mapping Google Maps/Earth FREEOfﬁcial Website In-house IT Not free

Pitfalls: Perils of “Live from the Field”

Pitfalls: Greater Internet Fuckwad Theory Especially true with politicized issues Via J.E. Byrnes, http://www.penny-arcade.com/comic/2004/3/19/

Pitfalls: Rules from funding agencies, universities, institutions

Most common pitfall: Lost in the Sea of Zero Comments xkcd.com

Most common pitfall: Lost in the Sea of Zero Comments Networking is the solution •Classrooms •Existing blogs •Existing networks •Consider alternate outreach methods xkcd.com

Represent, and have fun!

Many Thanks UC Ship Funds Association for Women in Science -‐ San Diego Project Kaisei Centers for Ocean Sciences Education Excellence Jeﬀrey & Marcy Krinsk Michael M. Mullin Graduate Student Fellowship in Biological Oceanography Jim & Kris McMillan Scripps Center for Marine Biodiversity and Conservation Scripps Director’s Oﬃce Lyn & Norman Lear National Science Foundation Anonymous DonorSEAPLEX Science Annie Crawley Karen Baker Skye MoretMario Aguilera Karin Malmstrom Alison Cawood Peter NillerRebecca Asch George Orbelian Dave Checkley NOAA SouthwestPete Davison Steve Constable & team FisheriesLara Dickens Sorting Volunteers Paul Dayton Dick NorrisJesse Dubler Olivia Benge Steve Diggs Cheryl PeachMatt Durham Carri-Lyn Cameron Penny Dockry Greg RouseJosh Jones Patrick Cheng Jim Dufour Steve BennettJesse Powell Dominic Dufour Rose Dufour ScrippsMeg Rippy Chris Gawad Peter Franks CommunicationsChelsea Rochman Adam Greco Lisa Gilfillan Scripps CollectionsTimothy Stillinger Catherine Nickels Lucina Gonzalez Scripps DevelopmentDarcy Taniguchi Erin Reed Phil Hastings Scripps Web OpsAndrew Titmus Erik Raudzens Amy Hays Ship Scheduling Office Marci Rosenberg Brian Hentschel Shipboard TechnicalSEAPLEX Faculty Ashley Salas John Hildebrand SupportAdvisors Summer Strutt Capt. Wes Hill & crew of Beth SimmonsJim Leichter R/V New Horizon Annie TownsendMark Ohman Algalita Marine Eunha Hoh Eric Wolff Research Foundation David Hyrenbach Dimitry Abramenkoff Tony KoslowProject Kaisei Mike Landry Bruce AppelgateDoug Woodring Gustaf Arrhenius Kara Lavender Law

Because Your Grandpa's on Facebook: Online Outreach for Scientists

by Miriam Goldstein on Dec 29, 2010

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Because Your Grandpa’s on Facebook: Online Outreach for Scientists — Presentation Transcript