This document discusses various digital marketing metrics and tools that can be tracked, including Google Analytics, call tracking, web forms, social media monitoring, and pay-per-click conversion tracking. Google Analytics is used to pull in daily visitor data. Call tracking integrates phone numbers to show calls. Web forms allow capturing leads and subscribers. Social media monitoring searches for brand mentions. And pay-per-click conversion tracking uses ad platform data separate from Google Analytics.

2. Website
Referrals PPCDirectOrganic
Social Media
Google Analytics
CallTracking
Web to Lead
PPC ConvTracking
Web to List
PPC ConvTracking
Google Analytics
Social Media Monitoring

3. Google Analytics
 We pull in daily information from GoogleAnalytics
 Total visitors
 Visitors by source and medium
 Keywords
 Data is used on:
 Home
 Total visits by month
 Non-branded organic visits
 SEO
 Organic visits by month
 Traffic
www.metasenseusa.com

4. CallTracking
3 components to CallTracking
 Tracking Phone Numbers
 Integration to show calls
 PhoneTracking Script
www.metasenseusa.com

5. Web to Lead/List
 Show lead information in dashboard and monthly
reports
 Shows actual lead information with ability to categorize
source and status (active / inactive)
 Add leads to a email list or create a short form to allow
people to directly subscribe to a list
www.metasenseusa.com

6. Social Media Monitoring
 Setup search query
 We check for mentions
of those keywords on social
media sites
 Placed on dashboard and
monthly report
www.metasenseusa.com

7. PPC ConversionTracking
 Conversion information on the PPC tab uses conversion
data from paid search feeds (Adwords and Adcenter)
 Separate from Google Analytics although in some cases you
can link Adwords and Analytics
 Conversion tracking should only be placed on goal pages
(unlike analytics which goes on all pages)
www.metasenseusa.com