Printable cheat sheet to help remember the dynamic parameters available to tag landing page URLs with for Outbrain, Taboola, RevContent and Content.ad Use it to get the most out of your campaigns. Here is how to use with Google Analytics: utm_source={{NETWORK}} utm_campaign={{CAMPAIGN}} utm_content={{AD_ID}} utm_medium=cpc utm_term={{origsrcid}} Example: http://brax.io/tips-tricks/?utm_source={{NETWORK}}&utm_campaign={{CAMPAIGN}}&utm_content={{AD_ID}}&utm_term={{origsrcid}}&utm_medium=cpc Brax.io makes this easy peasy with a single set of dynamic tags to use across all networks.

1. {{"me_stamp}}
"mestamp
for
the
"me
of
the
click
(yyyyMMddHHmmss)
{{ad_id}}
ad
ID
{{origsrcid}}
Publisher
site
ID
where
ad
shown
{{doc_"tle}}
doc
"tle
{{ad_"tle}}
Ad
"tle
{site}
Publisher
Site
where
ad
shown
{"tle}
Ad
"tle
{thumbnail}
Ad
image
name
{{CAMPAIGN}}
Campaign
from
which
ad
is
shown
{{AD_ID}}
Unique
Ad
ID
for
specific
image
&
"tle
combina"on
{{IMAGE}}
Image
filename
for
Ad
{{AD_TITLE}}
Title
for
Ad
{{NETWORK}}
Source
network
ad
originated
(Outbrain,
Taboola,
etc)
<adv_targets>
Source
or
site
that
the
ad
was
clicked
on
from
<widget_id>
Widget
that
was
the
ad
was
clicked
from
<content_id>
Ad
ID
[did]
Domain
ID.
Iden"fies
site
from
which
this
visitor
originated
[cid]
Campaign
ID.
Iden"fies
the
campaign
from
which
this
content
is
served
[adid]
Ad
ID.
Iden"fies
the
specific
content
in
a
campaign
that
was
clicked
URL
Tagging
Cheat
Sheet
built
by
Brax.io