This presentation provides a wealth of marketing, PR, public relations and social media tips for accountants and CPAs.

1. MERIT MILE
CREATING BUSINESS MOMENTUMSM
Public Relations For CPAs & Accountants | QB Express
John Sternal – Director of PR & Social Media
May 13, 2014

2. MERIT MILE PUBLIC RELATIONS | QB EXPRESS
25/15/2014
CONTENTS Agenda
1. About Merit Mile & John Sternal
2. PR Challenges faced by CPAs and Accountants
3. Tactical opportunities for more exposure
4. How do you know it’s working
5. 64 Ways To Get In The News
Merit Mile | Copyright 2014

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MERIT MILE PUBLIC RELATIONS | QB EXPRESS
About Merit Mile
Full-service, award-winning consulting and creative services agency
Marketing, Web, PR, Social Media, Advertising core competencies
Select clients: Black Book, Microsoft, Parallels, SwapALease.com
Ranked #14 largest agency in 2012 by South Florida Business Journal
Propriety marketing analytics platform; Merit Mile Metrix
Boca Raton, Seattle, Atlanta
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Merit Mile | Copyright 2014

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MERIT MILE PUBLIC RELATIONS | QB EXPRESS
Difference Between PR & Marketing/Advertising
Merit Mile | Copyright 2014

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Why Is PR So Challenging For CPAs?
Perception – it’s not very “sexy”
Many CPAs not sure what to talk about
Unsure how to get a reporter interested
Unsure how to make PR “work for you”
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Online media, programming options and overall
viewership continues to grow for popular delivery
methods
Source: AdWeek, April 28, 2014
A Changing Media World
Merit Mile | Copyright 2014

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MERIT MILE PUBLIC RELATIONS | QB EXPRESS
A Changing Media World
“Traditional” TV is still large, but it’s a shrinking world,
particularly among younger audiences.
Source: AdWeek, April 28, 2014
Merit Mile | Copyright 2014

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MERIT MILE PUBLIC RELATIONS | QB EXPRESS
The Evolution Of Media
Broadcast Print Digital Social
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Where Are Your Opportunities?
Craft your message
How are you positioned vs. the competition?
What expertise can you offer?
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Merit Mile | Copyright 2014

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What Do You Need For Success?
Press kit
Ideas for stories
Blog & social profiles
Willingness to invest time
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How Can PR Drive Real Business?
The Integrated approach
Where can visitors get more information?
What can they download?
How can you capture their “information”?
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The Planning Stage
What are your business goals?
What do you want your PR to do?
Accentuate what makes you different
Use the power of the calendar
“An advertising or PR investment
without a plan is like playing the
lottery. Feel lucky?”
Mark Reino
Merit Mile CEO
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Merit Mile | Copyright 2014

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CONTENTSDid It Work?
Part art but mostly science, Merit Mile Metrix is our proprietary web application
that allows users to launch campaigns, measure performance and tightly
manage projects.
MERIT MILE PUBLIC RELATIONS | QB EXPRESS
Why is measurement important?
WHAT should you measure?
How often should you measure?
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Merit Mile | Copyright 2014

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To Learn More
John Sternal: PR Veteran
Get your copy of
“64 Ways To Get PR
For Your Brand”
White Paper:
Download HERE
@SternalPR
LinkedIn.com/JohnSternal
Merit Mile | Copyright 2014

15. THANK YOU
MERIT MILE
131 NE 1ST AVENUE, SUITE 100
BOCA RATON, FL 33432 USA
Info@MeritMile.com 561-362-8888 www.MeritMile.com
www.Facebook.com/MeritMile www.Twitter.com/MeritMile
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