In November, 2013, Betfair asked a series of speakers to come inspire their staff on the future of mobile as part of an internal campaign to make Betfair a more mobile-focused company. Here, I present the future of mobile as seen from a small, independent mobile start up, looking first at the problems, then my predictions for the future, then how our company plans to address these problems and take advantage of mobile trends.

1. The Future of Mobile
Meaghan Fitzgerald, CMO, 23snaps
Meaghan Fitzgerald - @megfitz

2. “23snaps… the Facebook for
families.”
Introductions
TOP PHOTOGRAPHY APPS
2012
“23snaps… the Instagram for
parents.”
TOP APPS OF 2012
Meaghan Fitzgerald - @megfitz

3. Problems to Solve
Discoverability
Meaghan Fitzgerald - @megfitz

4. Problems to Solve
“Not Quite
There Yet”
Meaghan Fitzgerald - @megfitz

5. Problems to Solve
Digital Natives vs Digital Immigrants
Meaghan Fitzgerald - @megfitz

6. Predicting the Future
App Curation
Meaghan Fitzgerald - @megfitz

7. Predicting the Future
Location-based Services
Meaghan Fitzgerald - @megfitz

8. Predicting the Future
Image Recognition
Meaghan Fitzgerald - @megfitz

9. Predicting the Future
Wearable and Voice Activated
Meaghan Fitzgerald - @megfitz

10. Predicting the Future
Intuitive and Accessible
Meaghan Fitzgerald - @megfitz

11. How 23snaps is
Preparing for the
Future
Automatic Organisation
Meaghan Fitzgerald - @megfitz

12. How 23snaps is
Preparing for the
Future
Image
Recognition
Meaghan Fitzgerald - @megfitz

13. How 23snaps is
Preparing for the
Future
Time Travel
Meaghan Fitzgerald - @megfitz

14. How 23snaps is
Preparing for the
Future
Design for Non-Digital Natives
Meaghan Fitzgerald - @megfitz

15. Thanks!
Q&A
Meaghan Fitzgerald - @megfitz