1. Internet of Things
Has Become The Internet of Our
Lives
Lung Huang

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Like Sands through the Hourglass…..

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Lung Huang
84.51°
Head of Strategic Partnerships
@Lung_Huang
www.linkedin.com/in/lunghuang

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84.51°
VP of Global Partnerships
@Lung_Huang
www.linkedin.com/in/lunghuang
Street Address
Facebook
Instagram
Mobile Number
Snapchat

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7. Actual Shopping* has not Changed
*Bold Statement

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Shopping is still
purchasing goods from
the store. But what it
means to “GO”
shopping has changed

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 In Store
 Pickup at Store
 Delivery
 Location
The Connected Consumer can now buy
 Smartphone
 Tablet
 Subscription
 On Demand

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What’s At Stake Here

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Top 5 Global Retailers = $1.3 Trillion
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100
200
300
400
500
Walmart Tesco Costco Kroger Schwarz
Gruppe
Carrefour Metro AG Aldi
GmbH
Home
Depot
Target
Sales (Billions)
Source: National Retail Federation, Company Statements based in 2014 YTD Values

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What is at stake here for US Retailers?
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100
150
200
250
300
350
400
Sales (Billions)
Source: National Retail Federation

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Ecommerce has room to grow
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700
In Store Purchase Ecommerce
Estimated Total Sales in Grocery 2014
$Billions

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But why hasn’t ecommerce
taken off?

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Delivery and Mobile Ordering is GREAT!, but the logistics is hard.

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America is big and it is expensive to ship

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What Has Internet of Things
Empowered

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Internet has created new opportunities
1. Location Based Tools
2. Sensors
3. Dynamic Electronic Pricing
4. In Store Pick up
5. In Store Offers – E-coupons
6. Ingredient Comparisons
7. Price Comparisons
8. Price Rewards
9. Specific Aisle Offers
10. New Payment Options

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But you must make the customer’s
lives easier

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 Key Metrics Tested by this technology
o Visitors
o Storefront Conversions
o Duration
o Engagement
o Repeat Visitors
Forgetting about the customer with hurt more than Sales
Just ask a company that tracked their Wi-Fi without customer’s knowledge

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Floating line of Trust
Privacy, Transparency and Trust are at stake.
Tracking in Store by movement
or facial recognition
Tracking Online and browsing
anonymously
Tracking in store by your
devices without approval
Tracking based on home
location anonymously
Tracking on past purchases
online anonymously
Offers based on Location
Data Breach of your
credit card information
AcceptedNOT Accepted

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Your Most Loyal Shopper is Your Best
Shopper

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Customer Behavior Will Trump All

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Next 12 Months will be interesting.

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Internet of Things Shopping Trends
 “To Go” Shopping with the Internet for Customers
o Convenience
o Mobile
o Faster
o Experience
o No Store

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THANK YOU!