More Related Content Similar to Mobile Transacting in Retail (20) Mobile Transacting in Retail6. ©WIGROUP 2015
Receive QR Code1 2
● Open your payment app
● Enter your app PIN
● Select Pay
Transaction process flow: Payment app example
7. ©WIGROUP 2015
3 Scan wiCode
Confirmation is sent to the
till and the phone and the
transaction is complete
4
Transaction process flow: Payment app example
19. ©WIGROUP 2015
Loyalty: Changing shape
1) Earning Points
2) Burning Points
3) Additional engagement
e Gifting
e On-going dialogue
e Third party campaigns
Vida e Caffé
AVAILABLE ON
20. ©WIGROUP 2015
Loyalty: Changing shape
1) Earning Points
2) Burning Points
3) Additional engagement
e Gifting
e On-going dialogue
e Third party campaigns
Vida e Caffé
AVAILABLE ON
21. ©WIGROUP 2015
Loyalty: Changing shape
1) Earning Points
2) Burning Points
3) Additional engagement
e Gifting
e On-going dialogue
e Third party campaigns
Vida e Caffé
AVAILABLE ON
22. ©WIGROUP 2015
Loyalty: Changing shape
1) Earning Points
2) Burning Points
3) Additional engagement
e Gifting
e On-going dialogue
e Third party campaigns
Vida e Caffé
AVAILABLE ON
24. ©WIGROUP 2015
Airtime: The African Commodity
Client
Mobile Rewards Club
Client
Saverite
Mechanic
Brand funded airtime and
coupon deals
27. ©WIGROUP 2015
Coupon: Product sampling
Fruttare
Mechanic: Users could play a game on the
mobi site and winners were sent a wiCode
for a free ice cream.
Issued Vouchers: +115 700
Redeemed: 13 200
Retailer: Shoprite and Checkers
Discount: R10.00
Client : Thumbtribe
Discount: Free fruttare ice cream
Objective: Sampling campaign
28. ©WIGROUP 2015
Multi-faceted redemption
Hungry Lion
Scale: +150 stores
Mechanic: USSD, print, in-store, Facebook,
Mxit, WeChat, Vouchercloud
Issued vouchers: +1.5 Million
Redeemed: 1 Million
Method: Upsell of promotion
Duration: 3 Months
Discounts: Various
LSM: 3-6
32. ©WIGROUP 2015
Staff reward vouchers
TuYu
Client: TuYu Mobile Rewards
Retailer: The Scottish Group
Mechanic: Mobile app for redemption
Campaign type: Staff reward
Redemptions: +R250 000
Duration: 1 week
TuYu
AVAILABLE ON
33. ©WIGROUP 2015
Bank reward vouchers
African Bank
Client: Olamide
Retailer: Pick n Pay
Mechanic: USSD string cash vouchers
Campaign type: Staff reward
Redemption in Rands: +R5 Million to date
Redemptions: 60 000
Redemption rate: 90%
34. info@wigroup.co.za
+27 21 448 9974
www.wigroupinternational.com
4th Floor Terraces Building, Black River Park South,
Fir Street, Observatory, Cape Town
Email
Office
Web
Address
©WIGROUP 2015