1630 omma video dan beer hung nguyen
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1630 omma video dan beer hung nguyen

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1630 omma video dan beer hung nguyen 1630 omma video dan beer hung nguyen Presentation Transcript

  • Inside: The First Social Movie Hung Nguyen, WP West Coast, Visible Measures Joshua Brandau, Director of Media Strategy, Pereira & O’Dell Dan Beer, Media & Strategy Supervisor, Pereira & O’DellVisible Measures Corporation – The Analytics & Advertising Platform for Social VideoVisibleMeasures.com | © Copyright 2011. COMPANY & CLIENT CONFIDENTIAL - DO NOT DISTRIBUTE. 1
  • The Analytics & Advertising Platform for Social Video Social Video Analytics Social Video Advertising ▫ Choice-based, user-initiated views ▫ Video Analytics – 100+ Leading Pubs ▫ Guaranteed Cost-Per-View (CPV) pricing ▫ Optimized to drive Earned Media ▫ Campaign Measurement – 100+ major brands ▫ Industry-Wide ChartsVisible Measures Corporation – The Analytics & Advertising Platform for Social VideoVisibleMeasures.com | © Copyright 2011. COMPANY & CLIENT CONFIDENTIAL - DO NOT DISTRIBUTE. 2
  • The Evolution of Video Intel/Toshiba Inside 2011 Dove HTML5 Evolution 2008 2006 Quicktime TiVo 1999 Hulu Old Spice: 1991 2007 Responses 2010 Flash Video Victoria Windows YouTube Real Player Player Secret’s Live BMW: H.264 / MPEG iPhone TV Everywhere Media Player 2005 1995 1996 Broadcast The HIre 2003 2007 2010 1991 1999 2001 1990 1995 2000 2005 2011 More connectivity, smartphones Easier to produce Device synch More bandwidth and share videos & portabilityVisible Measures Corporation – The Analytics & Advertising Platform for Social VideoVisibleMeasures.com | © Copyright 2011. COMPANY & CLIENT CONFIDENTIAL - DO NOT DISTRIBUTE. 3
  • Huge Shift in Media Consumption Demands New Measures, New StrategiesInterruption ChoiceShare of Voice: Share of Choice:The brands that spend the most The brands consumers choose to watch Visible Measures Corporation – The Analytics & Advertising Platform for Social Video VisibleMeasures.com | © Copyright 2011. COMPANY & CLIENT CONFIDENTIAL - DO NOT DISTRIBUTE. 4
  • Video + Discussion + Sharing = Social Video▫ To participate, brands use social media▫ To resonate and influence, brands use social videoVisible Measures Corporation – The Analytics & Advertising Platform for Social VideoVisibleMeasures.com | © Copyright 2011. COMPANY & CLIENT CONFIDENTIAL - DO NOT DISTRIBUTE. 5
  • The Ad Age Viral Video Chart is The Social Video Benchmark ▫ We measure all social video ▫ Average Ad Age #1: 4.5+ million views ▫ Average Ad Age Threshold: 750,000+ views ▫ Over 2,600 brands have launched social video campaigns ▫ Social video views have increased over 280% in the last two years (1H 2009 – 1H 2011) Chart Threshold 800,000 Source: Visible Measures 600,000 400,000 200,000 0 2H 2009 1H 2010 2H 2010 1H 2011Visible Measures Corporation – The Analytics & Advertising Platform for Social VideoVisibleMeasures.com | © Copyright 2011. COMPANY & CLIENT CONFIDENTIAL - DO NOT DISTRIBUTE. 6
  • Choice is Better for Everyone ▫ Better brand lift ▫ Increased ▫ Greatly Increased for advertisers. Brand Trust Brand Engagement +300%- 450% +30% +50% ▫ When audiences choose ▫ Better sharing and ▫ Watching and which ad to watch, organic spread rewinding brand lift metrics increase against benchmark between 300% - 450%* index (compared to pre-roll ads) *Source: VivaKi’s The Pool researchVisible Measures Corporation – The Analytics & Advertising Platform for Social VideoVisibleMeasures.com | © Copyright 2011. COMPANY & CLIENT CONFIDENTIAL - DO NOT DISTRIBUTE. 7
  • Social Video Delivers Choice For Consumers: Choices Drives Earned Media for Brands In online video, audiences can choose to share, endorse, and evangelize advertising This “social endorsement” for video is Earned Media Choice drives Earned Media Earned MediaVisible Measures Corporation – The Analytics & Advertising Platform for Social VideoVisibleMeasures.com | © Copyright 2011. COMPANY & CLIENT CONFIDENTIAL - DO NOT DISTRIBUTE. 8
  • Excuse me? Didyou say something?
  • THEY MAY NOT REMEMBER WHAT YOU SAY, B U T T H E Y W I L L R E M E M B E R W H A T THEY DIDA N D H O W THEY FELT WITH YOUR BRAND.
  • BUT WHAT IF THEY SIMPLYDON’T FEEL ANYTHING AT ALL?
  • I PREFER DAN BEER’S EARLY WORK.
  • HOW COULD BRANDS LIKE INTEL AND TOSHIBA BECOME COOL?
  • IN YOUR NEXT MEETING ...• USE YOUR IMAGINATION• “WHAT IF’S”• SUSPEND YOUR EXPECTATIONS OF WHAT ADVERTISING SHOULD BE• ENTERTAINMENT, NOT ADVERTISING• BE WILLING TO LOSE CONTROL AS AN ADVERTISER