CFBR 2012 | Rise of Facebook in Brazil and the ten best social marketing tips and ingredients
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CFBR 2012 | Rise of Facebook in Brazil and the ten best social marketing tips and ingredients
- 1. Facebook, Brasil, Social media by Jan Rezab @janrezab
- 2. The Place for Social Media Competition Statistics & Inteligence
- 3. About the Company 20 % Of 450 000+ visits FORTUNE 500 Per month Companies
- 4. Should brands fear social media?
- 5. Many brands were hesitant to start their Facebook pages
- 8. You can’t hide in social media Posting Ability: Everyone can post
- 9. Negative feedback is also feedback!
- 10. Opinions can scale very quickly in social
- 11. Opinions create a new positioning
- 12. “Social media is scary, but you can avoid risks by doing it well!”
- 13. Great feedback Customer Engagement retention Customer opinions
- 14. “Social media is not about listening, its about hearing”
- 15. 2009 - 2012
- 16. Peugeot – What‘s your real age Whats your real age? 100,000 90,000 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0 90 000 Users 26/2 2/3 7/3 12/3 17/3 22/3 27/3 1/4
- 18. “Facebook has moved from counting fans to real Engagement”
- 19. Brasil
- 20. Facebook User Growth - Brasil All Facebook users Brasil Facebook users 1,200,000,000 70,000,000 Number of Facebook users Globally Number of Facebook users in Brasil 60,000,000 1,000,000,000 50,000,000 800,000,000 40,000,000 600,000,000 30,000,000 400,000,000 20,000,000 200,000,000 10,000,000 0 0
- 21. Top Brands in Brasil › TRUELIKE
- 22. “Average Brasilian user is a fan of 10 pages”
- 23. What people are interested in? Brazil # Interest Relative to Global 1 Mobile 35 % - 35 % 2 Music 23 % - 34 % 3 Movie/Film 16 % - 48 % 4 Pop 14 % - 32 % 5 Active Feature Phone Users 13 % + 14 % 6 Sports 12 % - 56 % 7 Rock 11 % - 21 % 8 Entertainment 10 % - 52 % 9 R&B/Soul 9% - 18 % 10 Alternative 9% - 20 % 11 Photo Uploading 8% + 55 % 12 Beauty Products 4% + 10 %
- 24. “40 of the TOP 50 brand posts in Brasil were about football”
- 25. Top Posts 2nd Most Shared Among Brands Ubisoft Brasil: Feliz Halloween, pessoal! Já decidiram qual fantasia vão usar hoje? ;D 12 421 Likes „„ 1 244 Comments 32 406 Shares Most Shared FMCG Post BrahmaFla: FLAMENGO 1 X 0 Figueirense. Jogamos muito mal, mas a essa altura do campeonato o que importa são os 03 pontos. Série B? Não conhecemos isso e nunca conheceremos. Quem concorda, COMPARTILHA! 20 575 Likes „„ 1 379 Comments 17 647 Shares
- 26. Top Posts Most shared, Liked and Engaging Travel Post Hotel Urbano: Cadastre-se e VIAJE com DESCONTOS exclusivos: https://www.facebook.com/hotelurbanobr/app_153284594738391 23 978 Likes „„ 1 654 Comments 12 462 Shares Most Liked Beauty and Fashion O Boticário: A cada Natal, a gente cria estojos especiais para você e este ano não foi diferente. Que tal já garantir o sucesso do presente com o Kit Glamour Secrets Black? Além da fragrância deliciosa e cheia de sensualidade, ele acompanha um sabonete e um óleo em creme exclusivamente criado para a época. Maravilhosos! 12 710 Likes „„ 1 104 Comments 4 725 Shares
- 27. “The opportunity on Facebook in Brasil is huge, and it is right now”
- 28. “LOCAL reports”
- 29. Facebook is changing all the time
- 31. 1 Billion users are changing
- 33. Average Number of Brand Pages Posts Average Number of Brand Pages Posts 36 posts per month vs. 7 posts per month
- 34. The Social Battle for Engagement in the Newsfeed
- 35. The Social Battle for Engagement in the Newsfeed Average Facebook user in Europe likes: 53 Facebook pages* * Socialbakers Facebook Panel
- 36. Top Posts Engagement Active Reach
- 37. Gaining the Reach and Engagement in Minutes 2500 70 Average Likes Average organic unique impressions 60 2000 50 Impressions 1500 40 Likes 30 1000 20 500 10 0 0 1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51 53 55 57 59 61 63 65 67 69 Time in Minutes
- 39. Return On Engagement ROE = Engagement First Strategy ROI HIGHER ENGAGEMENT HIGHER REACH HIGHER CLICKRATE, CONVERSION RATE, …
- 40. Fans and Fan Growth
- 41. Activity of Your Page
- 42. Response Rate / Response Time
- 43. Engagement Rate and Reach
- 44. Dashboard look
- 45. Dashboard look CONTENT DASHBOARD
- 46. Building Great Content Doesn‘t have to cost millions
- 47. Red Bull Stratos Industry is changing = Increasing volume
- 48. Kit Kat Stratos
- 49. Kit Kat Stratos “I was just wondering if I could get a free Galaxy S3”
- 50. Kit Kat Stratos “Unfortunatelly if we have free SIII to everyone, we’d be out before they went on sale”
- 51. Kit Kat Stratos
- 52. Kaiser Beer
- 54. Sum-up & recommendations › The opportunity to do Facebook marketing is NOW
- 55. Sum-up & recommendations ›Create great content that literally stands out
- 56. Sum-up & recommendations ›Create great content that literally stands out
- 57. Sum-up & recommendations ›Social is not about 1 metric – its about all of them ›Monitor all important metrics
- 58. Sum-up & recommendations › Monitor what competitors are doing
- 59. Drop me an email: jan@socialbakers.com Follow me on Twitter: @janrezab
Editor's Notes
- Something that will slip off peoples tongs for something like it has already been here.
- Something that will slip off peoples tongs for something like it has already been here.
- Imagine how good you’d feel when you write a brand and they respond in a couple minutes, every time in social media.
- Something that will slip off peoples tongs for something like it has already been here.
- Something that will slip off peoples tongs for something like it has already been here.
- Something that will slip off peoples tongs for something like it has already been here.
- Something that will slip off peoples tongs for something like it has already been here.
- Something that will slip off peoples tongs for something like it has already been here.
- Something that will slip off peoples tongs for something like it has already been here.
- Something that will slip off peoples tongs for something like it has already been here.
- Something that will slip off peoples tongs for something like it has already been here.
- Something that will slip off peoples tongs for something like it has already been here.
- Something that will slip off peoples tongs for something like it has already been here.