Jeremy WaiteHead of Social MediaJeremy.Waite@Phones4u.co.uk@JeremyWaite
Facebook.com/Phones4u
Return on Investment           Innovation           Interactions           Influence*           Ignorance* Influence is th...
Facebook.com/Phones4u
+ COMMERCIAL                                               + RECRUITMENT                                               + T...
Cost per Acquisition (CPA)Phones 4u                                                                 Demographic           ...
Isnt realrevolutionaboutrippingit up andstartingagain?
46%Dislike   Facebook.com/Phones4u
TARGETED SOCIAL MEDIA                       CAPTURE         EMAIL        PRODUCT ADVERTISING                        CUSTOM...
Social Media Reporting31,000 fans on one campaignCost per fan just £0.97 at 67% conversion rateExample figures illustratin...
Track viral recommendation and referral in real-timeacross Facebook : Understand & Rewardkey influencers                  ...
Assessing the Value of a Facebook Fan Product Spending                                               £50.78 Brand Loyalty ...
Product Spending                                                                                                  Fans    ...
Fans are 68%                                                                more likely                                   ...
Our Facebook Fanscould be worth£10.5m per year(£96.10 per fan)
Jeremy.Waite@Phones4u.co.uk@JeremyWaite                              Facebook.com/Phones4u
What's the ROI of your dog?
What's the ROI of your dog?
What's the ROI of your dog?
What's the ROI of your dog?
What's the ROI of your dog?
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What's the ROI of your dog?

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Great talk given by Jeremy Waite of Phones4U at the OMN London event on the 4th August 2011 based around bringing social media marketing back to the bottom line.

Published in: Business, Technology
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What's the ROI of your dog?

  1. 1. Jeremy WaiteHead of Social MediaJeremy.Waite@Phones4u.co.uk@JeremyWaite
  2. 2. Facebook.com/Phones4u
  3. 3. Return on Investment Innovation Interactions Influence* Ignorance* Influence is the ability to get people to do things Facebook.com/Phones4u
  4. 4. Facebook.com/Phones4u
  5. 5. + COMMERCIAL + RECRUITMENT + TRAINING MARKETING WEB TEAM DIRECT / SALES SOCIAL MEDIACUSTOMER SERVICE PR Facebook.com/Phones4u
  6. 6. Cost per Acquisition (CPA)Phones 4u Demographic Quality Content Loyalty Like Cycle Value > What is the actual cost of a "Like"? > What is their value What type of "Likes" to the business? do we want? > > > How are we going What are we going to keep them? to do with them? Facebook.com/Phones4u
  7. 7. Isnt realrevolutionaboutrippingit up andstartingagain?
  8. 8. 46%Dislike Facebook.com/Phones4u
  9. 9. TARGETED SOCIAL MEDIA CAPTURE EMAIL PRODUCT ADVERTISING CUSTOMER FOLLOW-UP REVIEWS ON DATA P4U BLOG<80M IMPRESSIONSPER £10K MEDIA270,000 FANS4,700 FOLLOWERS PLAY GAME PRE-REGISTRATION OR BUY NOW AT PHONES4U.CO.UK650,000 VIEWS CUSTOM BUILT 50,000+ VIEWS PER DAY FACEBOOK APP P4U Customer Engagement Capture Data BLOG Brand Awareness Drive Sales2,000 VIEWS/DAYACQUIRE ENGAGE CONVERT
  10. 10. Social Media Reporting31,000 fans on one campaignCost per fan just £0.97 at 67% conversion rateExample figures illustrating 1 page reporting
  11. 11. Track viral recommendation and referral in real-timeacross Facebook : Understand & Rewardkey influencers Facebook.com/Phones4u
  12. 12. Assessing the Value of a Facebook Fan Product Spending £50.78 Brand Loyalty £30.60 Propensity to Recommend £9.59 Earned Media Value £4.80 Cost Offset for fan acquisition £0.33 £96.10 The Average Value of a Fan is £96.10 per yearSocialTRAC™, Value of a Facebook Fan. ©2010 Syncapse Corp. All rights reserved. www.syncapse.com Facebook.com/Phones4u
  13. 13. Product Spending Fans Non-FansFacebook Fans v Non-Fans £106.16 £39.59 £82.03 £60.56 £99.21 £42.84 £116.57 £75.40 £107.48 £93.24SocialTRAC™, Value of a Facebook Fan. ©2010 Syncapse Corp. All rights reserved. www.syncapse.com
  14. 14. Fans are 68% more likely than non-fans to recommend a "liked" brand to their friends.Acquisition (New) v Retention (Upgrade) Facebook.com/Phones4uSocialTRAC™, Value of a Facebook Fan. ©2010 Syncapse Corp.
  15. 15. Our Facebook Fanscould be worth£10.5m per year(£96.10 per fan)
  16. 16. Jeremy.Waite@Phones4u.co.uk@JeremyWaite Facebook.com/Phones4u

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