Pdi day02


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Pdi day02

  1. 1. WELCOME BACK !Enjoy your dinner. We will start soonwith feedback from anyone who didsome mojo last night or today …
  2. 2. Overview of tonight1.  Some background about sunset and sunrise media industries (context for change) 2.  Apps for reporting 3.  Storybuilding case study 4.  Multi-media / mojo reporting techniques 5.  Q&A
  3. 3. SOME THOUGHTS ON THEFUTURE OF JOURNALISMA presentation to journalists at thePhilippine Daily Inquirer CompanyManila, 5 October 2011Stephen Quinn, PhDsraquinn@gmail.com Notes at squinn.org
  4. 4. Workshops in Asian region•  Asian Center for Journalism, Manila •  Asian News Network, Bangkok •  Asia-Pacific Institute for Broadcasting Development, Kuala Lumpur •  Malaysian Press Institute •  Nation Group, Bangkok •  Seoul Press Club •  Cambodian Club of Journalists, Phnom Penh •  Nanyang Technological Uni, Singapore •  Various Indian universities
  5. 5. 5
  6. 6. Business of journalism: USA US daily newspapers 16% 70% production: 70% editorial: 14% marketing: 16% 14%
  7. 7. Business of journalism: Oz Daily newspapers in Australia 20% production editorial 62% marketing 18%
  8. 8. Business of journalism: China Chinese daily newspapers 30% 35% production: 35% editorial: 35% marketing: 30% 35%
  9. 9. Why talk abut these things?•  Media are businesses; need to make profit to survive. Also need audiences •  Exceptions: public broadcasters and some trusts (eg Scott Trust for The Guardian) •  Does anyone know breakdown of costs for Filipino newspapers?
  10. 10. What this means at NYTimes•  Print/distribution: $US 795 million –  Newsprint $US 65 million •  Editorial: $US 245 million (under a third of production costs) •  Numbers from 2009; editorial moneys have probably declined since
  11. 11. Audiences getting older•  Average age of US TV audiences: 57 •  NBC, 56 years; ABC, 59; CBS, 61; CNN, 62 •  Average age of US newspaper reader: 53 years. –  For Australian newspapers: 50 –  For Filipino newspapers: ?
  12. 12. More on audience change•  Median age of US population 37 versus newspaper reader: 53 •  Median age in Philippines? •  Australia: media age of population 36 versus newspaper reader: 50 •  Median age Australian online audience: 22.5 years (more on that later)
  13. 13. Media consumption in Australia 100% smh/theage page impressions % Listen to the radio % Use the internet % Read a magazine % Watch TV % Read a newspaper 800000 90% 700000 80% 600000 70% 500000 60% Page Impressions % of Population 50% 400000 40% 300000 30% 200000 20% 100000 10% 0% 0 13
  14. 14. What previous slide suggests•  Australian read newspapers in morning and listen to radio. TV has small audience •  Online at work and / or home all hours of day. Peak use in business hours. Broadband access a key uptake factor •  Television gets big audiences after 6pm •  Mobile news: anywhere and anytime. But becoming popular 7am-9am for commuters and business people •  Question: How can a media company reach all consumer segments? •  Answer: multiple platforms or convergence 14
  15. 15. Likely future …•  Move to digital: From newspapers that have websites, to great websites that have associated print products •  Focus on strengths of media platforms •  For example: Print will focus on analytical content, in longer form (why and how). Online will focus on breaking news and multimedia (what, when and where)
  16. 16. Newsflow across platforms Diagram courtesy of WAN / Ifra Audience / target groups Mobile alert Mobile Online Broadcast Print Updates Lead story Breaking news online AGC News flash Report AGC Analysis The brand of the media house/editorial AGC = audience generated content News event Cross reference
  17. 17. What does this mean for you?•  Journalists must understand strengths and weaknesses of main reporting platforms 1. Print (newspaper and magazine) 2. Broadcast (radio and television) 3. Online 4. Mobile/tablets •  Journalists must understand when audiences take different media 17
  18. 18. Group exercise•  Break into 4 groups •  Produce a list of the strengths and weaknesses for journalism of the media platform you are assigned •  One person in group will report back •  You have 20 minutes …
  19. 19. Modern reporters need to: 1.  Understand strengths and weaknesses of four media forms (helps us choose most appropriate way to tell our stories) 2.  Understand their audiences 3.  Develop multimedia mindset 4.  Understand power of new newsgathering tools, and new software 19
  20. 20. Modern reporters need to:1.  Some will need to know how to work like a wire service reporter –  balance of speed and accuracy; many deadlines –  appreciate continuous nature of news cycles 2.  Concentrate on “craft mastery” but appreciate different writing styles and be able to work across platforms 3.  Develop depth of knowledge in one subject •  “T” learning 20
  21. 21. Why this approach?•  Modern reporting is based on the story •  The news values/characteristics of the story influences way news reported –  A routine story such as news conference requires basic form of reporting, and one reporter –  But a big fire in a block of apartments needs another form of reporting because of the nature of the story •  Needs constant discussion about how you will tell each story 21
  22. 22. Why this approach?•  Journalists need to think about who is going to hear / read / see their story •  Ask: Who is the audience for this story? •  What is the most appropriate platform? •  The audience influences the way news is reported 22
  24. 24. Aussies aged 18-22•  All have mobile phone •  Surveyed annually 2006 to 2009 n (2009) = 245; 51% response, 2006-09 •  Use phone more for text than talk •  9 / 10 (89%) take photos with phone •  Half (53%) send photos from phone
  25. 25. Aussies aged 18-22•  7 / 10 (73%) shoot video with phone •  1 / 5 (19%) send videos from phone •  2 / 5 (43%) access Internet from phone •  4 / 5 (80%) happy to receive advertising
  26. 26. Twitter and Facebook use•  Student survey August-September 2010 •  75% students have Twitter accounts (before required by teacher) –  4 / 5 female •  All had Facebook account
  27. 27. Online Asians aged 8-24 multi-task*•  On average day Asians^ aged 8-24 will –  Email 56.2 minutes * They sleep about 8 –  Social networking 69.4 minutes hours, yet manage to squeeze 30 hours of –  Instant messaging 134.2 minutes activity into 16 –  Other Internet activities 111.1 minutes waking hours •  Total 6 hours and 10.8 minutes ^ Hong Kong, Singapore, Taiwan, Malaysia, Thailand, Indonesia, Philippines, South Korea, China, India, Japan and Vietnam Source: Synovate Young Asians 2008 Target Report
  28. 28. What media do you trust? Recommendations from friends/family: 54% Newspaper adverts: 16% Source: TNS Media 2009 (China, HK, Malaysia, Singapore, Taiwan, Thailand)
  30. 30. Future journalism must embrace •  Social media •  Multiple platforms to reach many audiences –  Multimedia •  Mobility (remember the audience) •  Become entrepreneurial (think brand)
  31. 31. Case study from Norway HOW SCHIBSTED WORKSWITH THE AUDIENCE
  32. 32. Norway’s equivalent of PDI
  33. 33. News displays outside the office
  34. 34. Newsdesk at Aftenposten Newsdesk at Aftenposten, Oslo. Aftenposten (though a tabloid) is a serious daily. Shared newsroom with a circular news desk.
  35. 35. VG: Norway’s most popular tabloid Integrated newspaper (print and online) Tabloid size but serious content Lots of content from audience, who are paid
  36. 36. Editorial numbers at VG•  Note: shared newsroom with news hub •  VG (print) 160 journalists; about half work as reporters •  VG.no (online) 50 editorial staff but 40 work as reporters
  37. 37. VG.no Norway’s most popular web site Online site very popular: 77% of Norwegians read VG.no online each month 86% of traffic goes through the home page Home page banner advert worth 210,000 NOK/ 24 hours
  38. 38. 3 people edit VG.no home page
  39. 39. One person monitors social media All 40 VG reporters have Twitter and Facebook accounts linked to byline Editor-in-chief Espen Egil Hansen expects reporters to spent 20% of time each week with social media
  40. 40. The future is bright …
  41. 41. THE iPHONE FOR REPORTINGA workshop for thePhilippine Daily Inquirer5 October 2011Stephen Quinnsraquinn@gmail.com
  42. 42. iPhone replaces many tools
  43. 43. Where do we start?•  Accessing iTunes •  Organising apps •  Deleting apps •  Maximising battery
  44. 44. Apps for finding things•  Laptop Cafes (wifi) •  Melbourne Coffee •  Around Me (petrol, ATM, parking, bars, coffee, hospitals, hotels, cinemas, etc)
  45. 45. Useful apps•  Voice Memo •  iTalk (Lite is free version) •  Clock •  Maps •  Skype
  46. 46. More useful apps•  ProPrompter •  Business Card Reader •  Banner Free •  Facebook / Flickr / LinkedIn •  Metro maps (Shanghai)
  47. 47. Productivity•  Dragon Dictation •  XE Currency calculator •  Calculator •  Alarm Clock
  48. 48. Audio-visual apps•  TweetDeck and Twitteriffic (tweeting) •  AudioBoo (podcasts) •  Qik (streaming video) •  Showcase (slideshows) •  1st Video (TV)
  49. 49. ResourcesiPhone apps for video photo: http://www.iphoneography.com Mashable’s iPhone site: http://mashable.com/mobile/iphone/ Poynter mobile column: http://www.poynter.org/   Quinn Delicious: http://www.delicious.com/sraquinn/mojo   Quinn mojo blog: http://globalmojo.org/ Vericorder’s web site http://www.vericorder.com/
  50. 50. Mojo techniques A presentation to thePhilippine Daily Inquirer5 October 2011Stephen Quinnsraquinn@gmail.com
  51. 51. Levels of multi-media reporting•  Three levels of multi- 1.  Breaking news media reporting, with 2.  Multi platform coverage breaking news as the of story (“storybuilding”) first level 3.  Long form (feature) •  The mojo allows news Other tools available for web sites to get multi- more sophisticated forms media of breaking of multi-media news online quickly
  52. 52. Recent examples of level 1•  Burma protests; aftermath of Iranian elections; Urumqi riots; Jakarta bombings; Haiti earthquake; Moscow subway bombings; Japan tsunami •  Useful for isolated locations –  AlJazeera mojos in Niger and Mali in Africa •  CBS TV journalist used iPhone to do first live cross in July 2009
  53. 53. What mojo offers …•  Breaking news: Mojo gives online sites multi-media almost live … –  Video, audio and still photos plus text •  Mojo via iPhone offers quality multi-media slideshows, audio and video … •  Mojo allows reporters to get exclusives because controllers/authorities do not believe interview is taking place …
  54. 54. A case study from Australia•  No one-on-one interviews •  I got the only individual interview with player •  Player thought I was just chatting … •  I streamed live video to paper’s web site in seconds •  It was an exclusive
  55. 55. Level 2 STORY-BUILDING Case study from Fairfax Media 55
  56. 56. Multimedia case study: Pasha Bulker 56
  57. 57. “It was a dark and stormy night” Edward Bulwer Lytton* First report that a large ship was close to running aground on Newcastle beach, 160km north of Sydney, came from the news desk at 10.15am on Friday, 8 June 2007. It was the start of a 3-day weekend (Monday was a public holiday) The first story (2 sentences) went online a few minutes later. At the top of the story was an invitation to readers to send pictures or videos via the Scoop email address. Scoop is a blue button on all news pages of the Sydney Morning Herald with an email address. *This is generally regarded as the worst introduction to a novel ever written. But it seems appropriate for this story 57
  58. 58. Some photographs from the audience 58
  59. 59. More photographs from the audience 59
  60. 60. Another of the photographs from the audience 60
  61. 61. A reader sent a link to their YouTube site •  Meanwhile reporters Jano Gibson, Erik Jensen and David Braithwaite continued to update the story from Sydney. •  The editor of The Newcastle Herald, Rod Quinn, filed quotes from the beach to one of the reporters. These were included in the story. •  The multimedia news team did a second interview with Rod Quinn. This audio was added to the site. 61
  62. 62. Photo-gallery from contributed pictures Multimedia editor Kim Porteous built a photo-gallery from thereaders’ pictures that came by email to Scoop plus pictures fromNewcastle Herald photographers: Photogallery This was soon converted into a slideshow (built with Soundslides). Itwas a silent slideshow at first. Then it was updated with an interview with Newcastle Herald reporterGreg Wendt. The best and latest images were added to the slideshow during theday. 62
  63. 63. Bad weather spread across the entire state of NSW* Reporters updated the main story as the wild weather continued. Two other ships narrowly missed running aground. The Pasha Bulker crew rescued from the ship. Concerns the ship was leaking fuel and posed an environmental risk. *New South Wales contains a third of Australia’s The site moved to a larger population, so the story presentation of the story about 2pm (see image). impacted on many people 63
  64. 64. Many weather-related stories appeared on the site A second photo-gallery of wild weather in Sydney put on the site later in theday: Wild weather photo gallery Then a separate story about a couple reportedly being washed away in theirfour-wheel-drive in the Hunter region of the state About 5pm reports from the ambulance service that as many as nine peoplehad been swept away by flood waters At 7pm a photograph of the collapsed road came through and was blendedwith the story of the missing family: Highway collapse 64
  65. 65. The bad weather continued for two more days The site continued to update the stories throughout the night and for the nexttwo days Online reporter David Braithwaite recorded audio about the floods aroundMaitland, 50km from Newcastle, and this was turned into a slide show:Flood slideshow The site also linked to a Coastwatch livecam for the rescue operation 65
  66. 66. Lessons learned from this story •  Producing stories with multimedia elements is a team effort •  The audience is happy to contribute to the story •  Reporters break the story with a few words via their mobile telling what happened …•  Vital to plan ahead and communicate – reporters on the scene need to tell the newsdesk if they think a story can benefit from a video or a graphic online •  Getting right people to the right places can take some time to organise, so the earlier everyone knows what is happening the better. 66
  67. 67. Lessons learned at Fairfax Media•  Debate and communication vital –  People need time to accept the change from mono-media to multi-media working –  Some need chance to vent their feelings •  Training never ends (lifelong learning) •  Need to work on processes appropriate for a 24- hour newsroom –  Constant deadlines 67
  68. 68. Lessons learned at Fairfax Media•  Newsroom structure influences information flow •  Need for one conductor in a converged newsroom •  Web first policy … but keep occasional exclusive for paper •  Filing online and building the story produces more angles through audience feedback 68
  69. 69. MOJO reporting techniques•  Interviews: Get close so the person fills the screen (in TV language, think close up). This also ensures you get good sound •  Speak slowly and clearly when you ask questions  •  Shoot outside as much as possible. If you have to shoot inside, put subject sideways by a window (not in front of it) and use the light from the window.
  70. 70. MOJO reporting techniques•  Avoid sudden movements -- images tend to get blurred (but OK if you want to suggest action) •  Better to choose a location and let action come to you •  Watch videos at International Center for Journalists: http://www.icfj.org/
  71. 71. Other options: Flip camera•  Flip camera makes it •  HD version of Flip all so easy … available since May 2009
  72. 72. Skype for reporting•  Video interviews via skype, plus CallRecorder •  Drop video into editing package
  73. 73. Demonstrate skype•  Talk about CallRecorder
  74. 74. Thank you for your time•  Questions ? Stephen Quinn Email: sraquinn@gmail.com Blogs: globalmojo.org and squinn.org 74