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Social media campaign (FRR Shares and Securities Limited)
- 1. Social Media Campaign From October 8th to November 16th 2012 (The introduction of FRR Shares in social media)
- 2. 2/21 ABOUT FRR SHARES • FRR is a Financial Services Corporate engaged in Foreign Exchange Money Changing, Stock Broking, Inter Bank Foreign Exchange Broking, and Currency derivatives. • It has staff strength of approximately 326 (FRR Forex 203 & FRR Shares 123) highly experienced people (as on June 2012). • The operations are at 99 locations in India ( FRR Forex 31 & FRR Shares 68 Owned/Authorized Persons) as on June 2012. FRR Shares & Securities Ltd, 103/C, 10th Floor, Mittal Towers, Nariman Point, Mumbai 400021. Tel-022-43344202 Website: www.frrshares.com
- 3. 3/21 OBJECTIVES • To increase the presence of FRR Shares in Social media. • To create awareness about the brand and its various offerings. • To spread awareness about SLBM - Securities Lending and Borrowing. • To portray FRR Shares in a different image as compared to the competitors while retaining the essence of the brand.
- 5. 5/21 COMPARISON WITH COMPETITORS • Sharekhan shares from their Youtube channel. Apart from this, they have periodic market updates via text posts.
- 6. 6/21 • Angel Broking only markets specific news with very little interaction with the fans.
- 7. 7/21 • India Infoline only shares links of articles from their website.
- 8. 8/21 STRATEGY • Facebook, Google+ and Twitter pages were created. • Promote and create awareness Securities Lending and Borrowing – the highlighted product of FRR Shares. • Create exciting content in order to keep the audiences engaged apart from the daily market news.
- 9. 9/21 • Testimonials from the clients of FRR shares about their experience and how FRR shares helped them with their portfolio was shared on all the networks. • A frequent use of memes was carried out so as to keep make serious content entertaining. • Keep posting at every interval of the market. • Publicize the page through SEM (Facebook and Mobile Application ads)
- 10. 10/21 FACEBOOK INSIGHTS Reach: 47,000 approx Highest virality of a post: 29%
- 11. 11/21 FACEBOOK INSIGHTS Facebook Reach Statistics 60000 50000 40000 30000 Facebook Reach 20000 Statistics 10000 0 1st 8th 15th 22nd 29th 5th 12th Oct Oct Oct Oct Oct Nov Nov
- 12. 12/21 TWITTER INSIGHTS Average clicks per week – 20 #FrrExclusiveNews 345 tweets 18 retweets!
- 13. 13/21 18000 SEM: Week 1 16000 14000 12000 10000 Impressions 8000 Social Impressions Reach 6000 4000 2000 0 FRR Shares FRR Shares FRR Shares FRR Shares FRR Shares FRR Shares 8/10/2012 9/10/2012 10/10/2012 11/10/2012 12/10/2012 10/13/2012
- 14. 14/21 100000 SEM: Week 2 90000 80000 70000 60000 50000 Impressions Social Impressions 40000 Reach 30000 20000 10000 0 FRR Shares FRR Shares FRR Shares FRR Shares FRR Shares FRR Shares FRR Shares FRR Shares 10/13/2012 10/14/2012 10/15/2012 10/16/2012 10/17/2012 10/18/2012 10/19/2012 10/20/2012
- 15. 15/21 90000 SEM: Week 3 80000 70000 60000 50000 Impressions 40000 Social Impressions Reach 30000 20000 10000 0 FRR Shares FRR Shares FRR Shares FRR Shares FRR Shares FRR Shares FRR Shares FRR Shares 10/21/2012 10/22/2012 10/23/2012 10/24/2012 10/25/2012 10/26/2012 10/27/2012 10/28/2012
- 16. 16/21 SEM: Week 4 140000 120000 100000 80000 Impressions Social Impressions 60000 Reach 40000 20000 0 FRR Shares FRR Shares FRR Shares FRR Shares FRR Shares FRR Shares FRR Shares FRR Shares 10/29/2012 10/30/2012 10/31/2012 1/11/2012 2/11/2012 3/11/2012 4/11/2012 5/11/2012
- 17. 17/21 SEM CLICKS STATUS Clicks 18 16 14 12 10 8 Clicks 6 4 2 0
- 18. 18/21 GLIMPSES
- 19. 19/21
- 20. 20/21
- 21. 21/21 THANK YOU