This document outlines key factors that lead to success based on research and interviews with successful people. It summarizes that passion, hard work, focus, pushing yourself through challenges, continuously improving skills, serving others with valuable ideas or products, and persisting through criticism and adversity are the 8 secrets common to successful people and billionaires. The document uses quotes from influential figures like Bill Gates, Steve Jobs, and Winston Churchill to support each factor and encourage continuous self-improvement, passion-driven work, and persisting through difficulties to achieve success over time.

1. Richard ST. John
WHAT LEADS
TO
SUCCESS
Submitted To:
Prof. Sameer Mathur
IIM-Lucknow
Submitted by:
Dushyant Purani
IIM-Lucknow

2. “Don’t dream to be someone but
dream to do something great.”
“ People will support you, people will
criticize you. When you cross that rope
everything is about you.”
“ Great dreams of great dreamers are
always transcended.”
“ Success is not a good teacher. Failure
makes you humble.”

3. MANY LIKE THEM!!!!
WHAT
helped them
succeed?

4. 10 years
Personal Interviews
ANALYZING and SORTING
millions of words
500
Of Research

5. “I failed in some subjects in exam, but my friend
passed in all. Now he is an engineer in Microsoft
and I am the owner of Microsoft”

7. DO THINGS FOR LOVE NOT FOR MONEY
“We just loved writing software.”
- Bill Gates
“ Follow your passion, not your paycheck. The
money will come eventually.”
- Unknown
MONEY COMES ANYWAYS!!!

9. ALL SUCCESSFUL PEOPLE
WORKREALLY
HARD
Successful people have
FUN WORKING
“When you live for a strong purpose, then
hard work isn’t an option it’s a necessity.”
- Steve Pavlina
WORKA HOLICS
WORKA FROLICS

11. “You will never reach your destination if you stop and throw stones at
every dog that barks.”
- Winston Churchill

13. Great people just
keep PUSHING
themselves!!!
“The worst enemy to creativity is self-
doubt.”
- Sylvia Plath
“Shyness is just egoism out of its depth .”
- Penelope Keith
Push Through
•Self-Doubt
•Shyness
Ways to PUSH
yourself to
success
• CHALLENGES
• GOALS
• DEADLINES
• SELF-DISCIPLINE
• CPMPETTION

15. EVERYBODY IS
CREATIVE
“Deals are my art form.”
- Donald Trump
IDEAS

17. How To IMPROVE??? PRACTICE PRACTICE PRACTICE
CONTINUOUS IMPROVEMENT
“The difference is that my team practices for
12 months of the year, not 3 or 4.”
- Lance Armstrong

19. Bill Gates
Sam Walton
Ingvar Kamprad
Martha Stewart
Software
Walmart discounts
Ikea Furniture
Homemaking Tips
BILLIONAIRES
ALL SERVE
SOMETHING
OF VALUE
“ The best way to find yourself is to
lose yourself in the service of others.”
- Mahatma Gandhi

21. PERSIST
THROUGH
TIME
No
OVERNIGHT
SUCCESS
“ Ambition is the path to success.
Persistence is the vehicle you arrive in.”
- Bill Bradley

22. PERSIST
THROUGH
• C riticism
• R ejection
• A dversity
• P rejudice “ You really have to persist because it
won’t be easy and there will be failure.”
- Robert Ward

23. Lets Recap
8 secrets of success are
1. Passion
2. Work
3. Focus
4. Push
5. Ideas
6. Improve
7. Serve
8. Persist

24. URL: https://www.youtube.com/watch?v=tT7FFVdl-kk&ab_channel=wwwRichardStJohn

25. These slides were created by Dushyant Purani, IIM Lucknow, as a part of
MBA course “Personal Branding” (www.MBAskills.in) taught by
Prof.Sameer Mathur
Prof.Sameer Mathur
IIM-Lucknow
Dushyant Purani
IIM-Lucknow