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Sports licensing in india

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THIS IS A DECK PRESENTED AT BRAND LICENSE INDIA SUPPORTED BY LIMA

THIS IS A DECK PRESENTED AT BRAND LICENSE INDIA SUPPORTED BY LIMA

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Sports licensing in india Sports licensing in india Presentation Transcript

  • Sports licensing in India: Running the next mile Mayuri Pitale, WWE India 19th October 2013
  • Quick Quiz • • • • Which is your favorite sport? Which is your favorite team? Who is your favorite sports-person? Have you ever bought any merchandise with you favorite sport, or team or sports-person on it?
  • What are the religions followed in India? 1. Bollywood 2. Cricket And now with IPL they are married!! With a purpose to provide complete entertainment. The advent of Sports Licensing!!
  • Which is the sport followed after Cricket in India? The answer is WWE. • WWE specials outscore Cricket in terms of TVR on Ten Sports in India. • GRPs (gross rating points) crossing Cricket, Football, Tennis and other sports on the channel! • WWE is consistently top of the charts on TV in India from 1996 and reaches 68 MILLION households through Ten Sports.
  • • • • • 300+ live events each year 52 weeks a year; average 6 events per week 2 million attendees globally 12 pay-per-view live events scheduled for 2013
  • The Licensing Opportunity • WWE fuels the most dedicated audience on the planet, with WWE Content airing on Ten Sports 365 days in a year which roughly amounts to 1460 hours of programing a year!! • Fans love WWE Superstars and follow them any way they can: on TV, at live events, in video games, through social media and on the Web. • Fans buy their CDs, merchandise, and programming on demand. They go see their movies, buy their books and carry their favorites with them on their mobile phones. • We’ve been at the top of the sports-entertainment industry for over half a century, and every year we’ve found new ways to grow.
  • The difference between Sports Licensing and Entertainment Licensing • Real People Vs Static Characters • Unpredictable Matches Vs Pre-decided Storyline • Uncontrolled environment Vs Controlled Environment • Every Sport-person is a brand in its own right
  • Social Media Powerhouse As per WWE Facebook User Breakdown By Country, India ranks No.2 after U.S. has more fans than has more followers than
  • WWE vs. Other Sports Leagues • WWE’s Facebook Page Network has more fans than the NFL and its 32 member teams’ Pages COMBINED. • WWE’s Facebook Page Network also has more fans than Major League Baseball and its 30 member teams’ pages COMBINED. > - FanPageList.com, October 3, 2012 9
  • Where Superstars Rank on Facebook 20 WWE SUPERSTARS & DIVAS rank in the Top 100 most-followed athletes on Facebook. Source: FanPageList.com, September 6, 2012 10
  • Where Superstars Rank on Facebook John Cena’s Page John Cena is the 7th most-followed athlete in the world Cena is 3rd most-followed American athlete (behind Michael Jordan and Kobe Bryant) Cena has more fans than any athlete in MLB, NHL, NASCAR, PGA, NFL or UFC. Source: FanPageList.com, October 3, 2013 11
  • Where WWE Ranks on Twitter @WWE is: Tied for #1 most influential brand #1 most influential sports brand 4th most followed sports brand 6th most followed sports team/league 36th most followed brand Source: FanPageList.com, October 3, 2013 Influence measured by Klout.com, based on acct. followers’ interactions with @WWE 12
  • WWE India
  • WWE’s investment in Indian Talent The Great Khali with Jinder Mahal
  • WWE’s Star Power In India
  • Recent Ryback India Tour in September 2013 Over 10,000 fans screaming “Feed Me More” at the WWE 2K 14 Preorder launch event at Oberoi Mall, Mumbai. http://www.youtube.com/watch?v=U_jP5NHTI7M
  • India Loves Entertainment from WWE The Big Show DX (D-Generation X) The ring, setting, audience /crowd, the live action, make it larger than life The World Fight TLC
  • WWE Superstars - portrayal by an Indian fan THE ‘HEROES’ • Sculpted /Bodies • Super Human capabilities THE STYLE • • • • • The ‘MOVES’ The ‘ATTITUDE’ Signature Styles Hairstyles Accessories THE MORALS • Right vs Wrong 18
  • WWE’s investment in Local Office Carved out India as a separate Territory out of APAC and invested in a local office backed by investment in resources from People to Marketing Dollars since last two years. • Kizilbash, Rukn General Manager , India • Pitale, Mayuri Licensing Manager, India • Sequeira, Carl Marketing Manager, India
  • WWE Consumer Product Portfolio India Mattel India Action figures, toys and role play sets Topps India Trading cards and collectibles 2K (E-Xpress) Video Games Excel Productions Home Videos My Baby Excels Impulse toys, stationery and sporting goods/ride-ons Only Kids BTS - Plastic water bottles and lunch boxes Simba Play Kraft School Bags Bombay Plastics Proline Penguin Board Games, Puzzles and DIY Kits Wall Decals, mugs and roll mats Apparel/Outerwear Publishing
  • WWE running for the next mile in Sports Entertainment Licensing!