1. KERRANG!Magazine coveranalysis.Maxwell ASMedia2015 Masthead: Brightred which
emphasisesthe atmosphere of the
magazine;abouncy,fun,energetic
feeling,showingcharismaand
enthusiasm.Exclamationmarkalso
supportsthis.The redconnotes
dangerwhichperhapsexpresses
excitementandedge.
Slogan: There isno sloganfor
‘Kerrang!’butthiscouldbe as it
isn’tneededdue tothe
effectivenessof the title.
Actor: The actor, Oli Sikes,is
presentedin aclose upshot with
hiseyeslookingdirectlyinfront,at
the audience,thuscreatingamode
of address. Thiscreatesapersonal
bondwiththe readerwhichmakes
themmore inclinedtobuythe
magazine.He hasa distantlookin
hiseyeswhichconnotesmystery.
He ispresentedwithtattoos,fitting
intothe stereotypical ‘rocker’look.
He isbefore aplainbackground,
emphasisingthe whole magazine
aroundhim.The fact thatSykes’
headcoversa fair amountof the
title showshisimportance while
singlinghimout.
Cover Lines:‘Hot Shots’linksinwith
the image of the actor holdingthe
camera.The word‘Hot’ couldlinkin
withthe fact the actor, Sykes,is
stereotypicallyattractive. This
createsan ideaof Aspirationfrom
the audience,tothe actor. Again,
there isan exclamationmarkwhich
representsthe ‘bouncy’atmosphere
of the magazine. Writteninbig,
orange writingona camera reel,
linkingtothe cameraonce again.
The large size of the writingmakesit
standout.
Feature:5 ‘awesome’
postersusedasa free
incentive fortargetaudience
to purchase the magazine.
Audience Address:‘The 10 tours
youneedto see in2013!’
Personal addressfromthe
magazine tothe audience makes
themmore inclinedtobuyitas a
subconsciousbondiscreated.
Mode of Address.
Other CoverLines: The three other
coverlinesare neatlyarrangedat
the bottomof the magazine.This
allowsthemtobe seenwithout
takingany attentionawayfromthe
maincoverline. ‘Theirbiggestyear
ever!’isa slight
exaggeration/hyperbole.‘Asking
Alexandria’usesalliterationto
attract audience.
Other Conventions:A barcode is
seeninan uprightposition,
perhapsto make itlessvisible and
to emphasise the magazine.The
strapline isfairlyunconventionalas
it onlygoesalonga fraction.Thisis
alsoto make the Actor and the
mastheadmore visible.
Hyperbole/Language:The words
‘best’,‘weirdest’ and‘eye-
popping’exaggeratethe content
inthe magazine,makingitmore
attractive to the targetaudience
to buy.
