2013
Country
presentation
Republic of Moldova
is a landlocked state in
Eastern Europe.
Moldova is located
between Romanian
to t...
Country
presentation
Capital: Chişinău (Kishinau)
Government: Type - Republic;
Independence - August 27, 1991.
Population:...
Country
presentation
Transnistria is a breakaway
territory located mostly on a strip of
land between the Dniester River an...
Economy
2012 – the lowest rate
of economic growth
after the crisis of 2009
Drop in economic
growth against a
background of...
Economy
Headline inflation has been reduced by
50% relatively stable from 2012.
Consumer price inflation, increased by
1% ...
Economy
41%
12%
47%
Work force distribution
(Total 1.3 million)
Agriculture
Industry
Services
Source: National Statistic B...
Economy
62,10%
24,00%
13,90%
GDP STRUCTURE (90.000 MILLION LEI)
Services
Products
Others
Source: National Statistic Bureau...
Advertising
market
23,1 MLN € 23,14 MLN €
27,46 MLN €
ADVERTISING INVESTMENT
Total investment in advertising in 2011, comp...
Advertising
market
INVESTMENT IN ADVERTISING BY MEDIA CARRIERS (WITHOUT TAKE
INTO ACCOUNT CLASSIFIEDS AND POLITICAL ADVERT...
DYNAMICS OF THE WEEKLY CONSUMPTION OF MEDIA (MIN)
650 710 724 661
710 590 868 816
124 122
108 111
879 930 945 953
386
435 ...
654 695 758 673
697 565 883 816
105 102
95 94
902 995 979 981
374 415 340 331
1079 902 1027 902
0%
20%
40%
60%
80%
100%
Dy...
MEDIA REACH AND AFFINITY IN CHISINAU - 2011
98 81 81 61 44 42 32 28 22
100 104 105 114 110 107 112 99 102
Reach % Affinity...
DYNAMICS OF ONLINE MARKET BILLINGS IN MOLDOVA
0,07 € 0,10 €
0,20 €
0,35 €
1,10 €
1,46 €
1,67 €
0,00 €
0,20 €
0,40 €
0,60 €...
Who we are?
“Public Media
Grup” is a local
private company
specialized in
advertising and
PR.
We are some people
with open...
Mission
Vision
We are a modern and
competitive institution,
which goes in step with
the latest technological
and marketing trends…
Values
 Professionalism;
 Creativity;
 Punctuality;
 Originality;
 Perseverance;
 Quality;
 Responsability;
 Colab...
Organizational
structure
Director
Creative
Department
Creative
Director
Copywriter Designer
Client
Services
Department
Acc...
Services
Planing and implementation of the
advertising campaigns:
• Analyzing, monitoring of promotional activities of the...
Research
in the field of:
• marketing;
• microfinance;
• TV audience.
Services
Consulting:
• in image creation;
• in organization of
promotional campaigns;
• in advertising management;
• in advertising...
Branding:
• organizational identity;
• logo;
• institutional slogan;
• brandbook.
Services
PR development:
• organization charta;
• communicational policy;
• communicational
strategy;
• communication with
mass-med...
Design:
Billboard
Poster
Catalog
Leaflet
Flyer
Sticker
Site
Services
Service
s
BTL:
• Promo-actions;
• POS-materials;
• Trade marketing;
• Consumer promotion;
• Merchandizing;
• Sampling;
• M...
Service
s
Services
On-line promotion:
• SEM
• SEO
• SMM
Clients
International
Clients
Local
MD-2004, mun. Chisinau,
Str. M. Kogalniceanu 13, of.3
Tel: + 373 22 23-34-51
Tel/Fax: +373 22 29-49-45
E-mail: office@publ...
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Presentation Public Media Grup & moldavian market

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“Public Media Group” is a full-service advertising agency, that activates on the advertising market of Moldova for 9 years now.
Our portfolio includes commercial campaigns for international companies such as: Lukoil, OSRAM, Carlsberg/Slavutici, Electrolux, Pro Credit, Zepter, Levi’s, Romstal, etc. We have also worked for agencies of the United Nations (UNDP, UN women), for which we have created and implemented social advertising campaigns.

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Presentation Public Media Grup & moldavian market

  1. 1. 2013
  2. 2. Country presentation Republic of Moldova is a landlocked state in Eastern Europe. Moldova is located between Romanian to the west and Ukraine to the north, east, and south.
  3. 3. Country presentation Capital: Chişinău (Kishinau) Government: Type - Republic; Independence - August 27, 1991. Population: 4,314,377 million (500,000 – Transnistria, 1,5mln – Emigrants) Ethnic composition: 77% - moldavans 4% - gagauzes 7% - ukrains 3% - romanians 6% - russians 2% - bulgarians Languages: Official language – Moldovan (Romanian) – is spoken by 82% of population Recognised regional languages – russian, ukrainian, gagauz. Education: Literacy - 96%.
  4. 4. Country presentation Transnistria is a breakaway territory located mostly on a strip of land between the Dniester River and the eastern Moldovan border to Ukraine. Since its declaration of independence in 1990, and especially after the War of transnistria in 1992, it is governed as the Pridnestrovian Moldavian Republic (PMR), a state with limited recognition. The Republic of Moldova does not recognize the secession and considers territories controlled by the PMR to be part of Moldova's autonomous region of Stînga Nistrului ("Left Bank of the Dniester").
  5. 5. Economy 2012 – the lowest rate of economic growth after the crisis of 2009 Drop in economic growth against a background of growth in remittances from abroad. Source: National Bank of Moldova
  6. 6. Economy Headline inflation has been reduced by 50% relatively stable from 2012. Consumer price inflation, increased by 1% in the last 6 months of 2012. Foreign investment fell to the 2004 level in the crisis of 2009, in 2011 rose slightly more than in 2006, an increase compared to 2010 + 18% Source: National Bank of Moldova The dynamics of inflation 2009-2012 The dynamics of foreign investment 2002-2011
  7. 7. Economy 41% 12% 47% Work force distribution (Total 1.3 million) Agriculture Industry Services Source: National Statistic Bureau: “Report of on social and economical situation of Republic of Moldova in 2011”
  8. 8. Economy 62,10% 24,00% 13,90% GDP STRUCTURE (90.000 MILLION LEI) Services Products Others Source: National Statistic Bureau: “Report of on social and economical situation of Republic of Moldova in 2011”
  9. 9. Advertising market 23,1 MLN € 23,14 MLN € 27,46 MLN € ADVERTISING INVESTMENT Total investment in advertising in 2011, compared with 2010 increased slightly. According to the results of 2012, the market is forecasted to grow by 18.7% compared to 2011. Source: AGB Moldova 2010 – 2012 (TV & Radio); X-Plane (Press); Evaluation of ZenitOpticMedia (Internet)
  10. 10. Advertising market INVESTMENT IN ADVERTISING BY MEDIA CARRIERS (WITHOUT TAKE INTO ACCOUNT CLASSIFIEDS AND POLITICAL ADVERTISING ON TV IN OUTDORE, ONLINE AND IN THE PRESS) In comparison with the 2010th year, in 2011, an increase TV budgets by 21%, Internet budgets by 60%, Radio, 7%. Realignment of the Press Monitoring, a significant drop in 2011 on Outdor - 19.5%, increasing to 12% of total 2012 +12%. Source: AGB Moldova 2010 – 2012 (TV & Radio); X-Plane (Press); Evaluation of ZenitOpticMedia (Internet)
  11. 11. DYNAMICS OF THE WEEKLY CONSUMPTION OF MEDIA (MIN) 650 710 724 661 710 590 868 816 124 122 108 111 879 930 945 953 386 435 347 358 1105 929 1054 915 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2010/1 2010/2 2011/1,2 2011/3,4 TV Radio Internet Press Transport Outdoor Source: TNS Moldova 2011; Target: 12-65 internet users, urban population (cities 15000+) since 2010 the consumption of the Internet has grown by 18% I-net is on the 1st place by spent time at the end of 2011 Advertising market
  12. 12. 654 695 758 673 697 565 883 816 105 102 95 94 902 995 979 981 374 415 340 331 1079 902 1027 902 0% 20% 40% 60% 80% 100% Dynamics of the weekly consumption of media (min) 12-40 years Outdoor Transport Press Internet Radio TV 609 765 620 625 785 661 850 825 172 180 139 169 685 697 633 681 428 520 378 460 1172 1024 1162 944 0% 20% 40% 60% 80% 100% Dynamics of the weekly consumption of media (min) 41-65 years Outdoor Transport Press Internet Radio TV Source: TNS Moldova 2011; Target: 12-65 internet users, urban population (cities 15000+) Advertising market
  13. 13. MEDIA REACH AND AFFINITY IN CHISINAU - 2011 98 81 81 61 44 42 32 28 22 100 104 105 114 110 107 112 99 102 Reach % Affinity Source: TNS Moldova 2011; Target: 12-65 Chisinau I-net on the 4th place by Reach I-net on the 1st place by affinity Advertising market
  14. 14. DYNAMICS OF ONLINE MARKET BILLINGS IN MOLDOVA 0,07 € 0,10 € 0,20 € 0,35 € 1,10 € 1,46 € 1,67 € 0,00 € 0,20 € 0,40 € 0,60 € 0,80 € 1,00 € 1,20 € 1,40 € 1,60 € 1,80 € 2006 2007 2008 2009 2010 2011 2012 mln. € market growth in 2012 + 15% Source: according to the web sites amount don’t include VAT, net of discounts ; taking into account commision Internet market
  15. 15. Who we are? “Public Media Grup” is a local private company specialized in advertising and PR. We are some people with open mind, organizational capacity and team spirit who act on the principle: THERE ARE NO PROBLEMS WITHOUT SOLUTIONS! Founded in 2004, “Public Media Group” is a relatively young, but extremely ambitious company, which put in value professionalism and seriousness. We don’t turn around mountains, we don’t bring for you stars and moon, we don’t give time back, but we can offer optimal solutions for your needs!
  16. 16. Mission
  17. 17. Vision We are a modern and competitive institution, which goes in step with the latest technological and marketing trends…
  18. 18. Values  Professionalism;  Creativity;  Punctuality;  Originality;  Perseverance;  Quality;  Responsability;  Colaboration. Full use of existing resources is the way to success. On this way we can go together!
  19. 19. Organizational structure Director Creative Department Creative Director Copywriter Designer Client Services Department Account Manager Account Assistant Project Management Department Mobile Media Project Manager Project Manager Assistant iD Media Project Manager Project Manager Assistant Web Designer Programmer Financial Department Technical Department Driver Driver Driver Associate Partner
  20. 20. Services Planing and implementation of the advertising campaigns: • Analyzing, monitoring of promotional activities of the competitors; • Elaborating artistic concept; • Elaborating strategy; • Media planning & Media buying; • Monitoring advertising campaigns; • Producing advertising materials; • Analyzing post campaign.
  21. 21. Research in the field of: • marketing; • microfinance; • TV audience. Services
  22. 22. Consulting: • in image creation; • in organization of promotional campaigns; • in advertising management; • in advertising marketing. Services
  23. 23. Branding: • organizational identity; • logo; • institutional slogan; • brandbook. Services
  24. 24. PR development: • organization charta; • communicational policy; • communicational strategy; • communication with mass-media ; • communicational-mix. Services
  25. 25. Design: Billboard Poster Catalog Leaflet Flyer Sticker Site Services
  26. 26. Service s BTL: • Promo-actions; • POS-materials; • Trade marketing; • Consumer promotion; • Merchandizing; • Sampling; • Mistery shopper; • Events marketing; • Development of loyalty programs; • Direct marketing; • Viral marketing; • Guerrilla marketing. Services
  27. 27. Service s Services On-line promotion: • SEM • SEO • SMM
  28. 28. Clients International
  29. 29. Clients Local
  30. 30. MD-2004, mun. Chisinau, Str. M. Kogalniceanu 13, of.3 Tel: + 373 22 23-34-51 Tel/Fax: +373 22 29-49-45 E-mail: office@publicmedia.md WEB: www.publicmedia.md The end
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