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H&M

MBA presentation

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H&M

  1. 1. By: Kundai Nangati & Vu Phan A Hypothetical Marketing Strategy
  2. 2. Product Offering ● Country’s Relevant History ● Why is Ho Chi Minh City, Vietnam? Company Background
  3. 3. Vietnamese Economy General Economic Data Distribution Channel Media Availability
  4. 4. The Population Population: 94,348,835 Growth rates: 0.97% Birth rates: 15.96 births/1,000 population Distribution of population
  5. 5. Economic Statistic Gross National Product: 3.43 billion VND (2013) >< 3.1 billion (2012) Rate of growth: 6% (2014) Personal income per capita: 1077.91 (2014) Average family income: 37.6 (2008)
  6. 6. Economic Activity Distribution of wealth Middle Income classes: Currently 12 million (expect to 33 million by 2020), the current earn $1900 per year (expect $3000/ year)
  7. 7. The Aspect of Science & Technology Current technology available Technological skills of the labor force: Scan and RFID tags - “Nedap”
  8. 8. Marketing Plan 1. Product Clothing, Shoes, Cosmetic, and Accessories Economical, Trendy, and Stylish Products Inspired by the latest fashion show collection 2. Transportation: Airplane, Truck and Railway 3. Communication: TV Commercial and H&M’s Website
  9. 9. Consumer Buying Habits Shopping Habit Product Feature Preference Product Use Pattern
  10. 10. H&M’s Distribution Retail Stores Partnership with Local Manufacturing and Distribution Company
  11. 11. Marketing Strategies Advertising: Social Media, Billboard, and TV Ads Sales promotion: Coupons, Seasonal Discount, Student Discount Pricing & Customer Markup 4Ps & 5Cs
  12. 12. Our Competitors Topshop’s Clothing ● More Expensive
  13. 13. Our Sale Goals Vietnam Clothing Industry Sales: Fast Growth & Expect 34% increases by 2018 H&M’s Sales Goal for 2016 in Vietnam: 10% increase per quarter
  14. 14. Government Perspective Local Agencies 0% tax on foreign imports
  15. 15. Market Entry Summary H&M Value Offering Website E-Commerce Mobile Marketing Ads and Billboard BU Campaign: https://www.youtube.com/watch?v=s4xnyr2mCuI Conclusion
  16. 16. Thank You!

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