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Social marketing tips for real estate professionals
1. Social Marketing Rules for Real Estate Professionals
Social Media Marketing Tips and Tricks
More and more real estate professionals are using social media to help attract new clients and grow
their business. However, the key to succeeding in real estate social media marketing is to know the
right tips and tricks. There are a number of mistakes that you can make with social media
marketing. Below are some of the top ones that you will want to avoid:
Not Keeping Your Information Up To Date
It is important for you to keep the contact information on your Twitter, Facebook and personal
website up-to-date. You will also need to put it in a place where people can easily find it. Your
contact information should be on your website's homepage. You can also put your number, email
and website information on the about me section of your Facebook page. Additionally, you will
need to include contact information in the bio section of your Twitter page.
Boring Email Campaigns
People who are looking for real estate internet marketing tips and tricks are often told to use
email marketing. Email marketing can be a very useful tool if it is done the right way. However, you
do not want to bore your subscribers. You will need to provide them with useful information. For
example, you can provide first-time home buyers information about finding their perfect home. You
may also want to send highlights from blog posts that you have written. Furthermore, it is a good
idea to ask your subscribers about the type of content that they would like to see.
Not Marketing To Your Neighbors, Friends And Family Members
Many consumers are making purchases based on recommendations that they get from their family
members and friends. That is why you may want to reach out to your friends and family members
on Twitter and Facebook.
Not Using Images
A picture really is worth a thousand words. Studies have shown that tweets that have an image get
200 percent more engagement. It may not be appropriate to include a picture with every tweet.
2. However, you should include an image whenever possible. This will help bring attention to the
message.
Not Interacting With Your Followers
Social media is a place where business professionals and consumers can interact. People who
follow you on Facebook and Twitter expect to have some type of interaction with you. You can
interact with your followers by addressing complaints and commenting on their posts. You should
also encourage your consumers to give their own comments and suggestions.
Again, social media can be a very effective tool for real estate professionals. However, you have to
make sure that you interact with your followers, use images, provide useful information and keep
your content information up to date. Additionally, you should market to your neighbors, friends and
family members.
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USA
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