2. The masthead “Kerrang” is an onomatopoeia Big bold and rugged masthead and The magazine has a header which says that
because it sounds like the noise a guitar would anchorage represents the lifestyle of the you can “win”( the word win being in a blue
make. This excites the reader as they soon rock community as being bold, graphic to express the point of the audience
understand this magazine’s music genre and the outrageous, rugged and general gaining something for free-U&G) a place at a
general type of instrument used in the music that rebellious. rock music festival playing as your band. This
the magazine is about. encourages people to pick up a guitar and
start their own band to experience the same
life as their favourite rock idols, causing the
rock community to grow.
This magazine is advertising a article
about a music festival (Download The centre graphic image is of a well known
festival) which supports the same “metal“ band. The name of the band is in bold
music genre as the magazine. This writing on the bottom of the page. The main
music festival brings rock music fans lead singer of the band is slightly apart from
together into one community to discuss the rest of the band. This is due to the high
and enjoy the music. The audience feel status “Ollie Sykes” has in the “metal”
good to be part of a community and community and the fact that many regard him
will proceed in attending the festival. If as an idol. Having his face in the main centre
this magazine advertises it, the of the magazine cover will instantly attract
audience may relate this magazine to many rock fans who idolise him. His tattoos
that feeling of being in a community and hair are some of the reasons why he is
(Uses and gratification) and buy the idolised and known by many people because
magazine more. they conform with the norms and
conventions of the rock community.
The dark clothes and intimidating looks
(arms crossed) that the centre band give
“Bring me the horizon” is a bright yellow the audience gives a feeling of “ we mean
colour and is in contrast with the dark business” which excites the audience.
black colour behind it. This makes it stand Matched with the quote” this time its
out to the reader and makes sure that The title “Access all areas” makes the
personal” attracts the reader to read on
this is one of the first thing the reader reader feel special in that they can read
into the magazine.
reads on the page to attract readers who information which is usually “classified”,
enjoy the band “ bring me the horizon". such as the studio report. This makes “This time its personal” is a quote from the
This simple bright coloured title instantly them feel as part of the rock team and article which is quite full on and outrageous
attract a specific target audience which will encourage them to continuously buy which attracts the gossip leaching readers.
the magazine aims to attract and please the magazine to reoccur this feeling of The quote also gives the reader a taste of
(uses and gratifications 1979). being part of something(U&G). what to expect from the interview.
3. Banner of article titles reveals what else is in the magazine for the The main article title in the centre of the page
audience to enjoy. One of the titles being “Slipknot Destroy advertises a specific band that follows the same
London” the word “Destroy” connotes violence and havoc among music genre as the magazine. For fans of this band
the band, this connotes what they stand for. This general violent this magazine will be an instant attraction. Below
and rebellious attitude reflects the rock community's morals -if the the main title the sub title reads “ Fame, Freak-
audience is attracted to this subculture they will read on to feel part Outs and Fatherhood” this is a tricolon which
of it(U&G). gives the sense of power of three and a impact of
the reader that this is interesting. The explanation mark
reminds the reader that
The masthead is covered a bit by the tile is said loud to
the head of the centre picture. remind the reader of the
This re-states the informality of loud lifestyle that rock
the magazine and the general portrays.
lifestyle of the readers.
The main centre picture is the band “Fall
Out Boy". The band are styled to
represents the general style of the music
genre. This creates an understanding
between the reader and the magazine of
The advertisement for free posters means what the norm is for “rockers”.
that the audience feel an instant advantage
in buying the magazine because there Mode Of Address-The MOA in this front cover
getting something for “free". This makes relates to the lifestyle that rock culture
them feel good and that they got a bargain portrays, for example with the term “Bull-
out of buying the magazine with free gifts shitters” which is shocking to people who don’t
(U&G). perhaps understand the language of the rock
culture. However, to people who follow this
genre of music they understand that this
The title “ Reader Poll” is on a banner in a language is normal and makes them
royal style. Since the title is about the comfortable reading the magazine. This creates
readers and it is in royal banner this a relationship between the reader and the
compliments the readers and makes them magazine which leads to the audience relating
feel above standard level. It also asks a the magazine to comfort.(U&G)
It also has two pictures of bands that only true
rhetorical question to make the readers rock fans would know. This makes them feel
think about the question sub consciously as knowledgeable and wise in the rock community
they beginning to read the rest of the since there is no title of the bands by the
magazine. picture(U&G)
4. The advertisement of free merchandise The small PUG reading “Danger Danger”
(CD’s) attracts the reader because they Other band names to show the reminds the reader that this is “Hot
feel there getting something else out of reader what bands this Stuff” and should be read with general
a magazine than usual. They are also magazine talks about. enjoyment.
attracted because it makes them feel
more like a fan if they have more
merchandise, Meaning they are more Around the main title and centre
involved in the rock community. graphic image there are lots of
references to the fact that the page is
PUG- stands out due to its colour and on fire. For example the “Hot list
contrast to the rest of the magazine colour 2011” . The sub-title of “Hot list”
scheme. The general intention of it also makes the reader want to read more
attracts the reader knowing that they can into the general idea of a “hot list”
“Win” a guitar. The rock community come and to see what bands are doing well
together with the music that they play, and which bands aren't. This
therefore people will be invited to join the extended there knowledge about the
competition. rock industry(U&G)
The article quote “the more people hate The reference to rock festivals attracts
the stronger well become “ shows a the reader to attended to join and
careless attitude in the bands personality. increase the rock community and to be
part of something. (U&G)
The centre graphic image of Sam
Carter (lead singer of Architects) is
The title main band is “Architects". The
unwelcoming and dirty this would be
band title is on fire which suggest that the
an unattractive picture to those who
band is “On Fire” in general colloquial
are the non demographic target
terms this means that the band is doing
audience.
well and successful. If the audience
The fiery effect around the whole front cover
understand this along with the fact the fire
gives a sense of destruction and anarchy. The
suggest rebellion, they will be attracted to
reinstates the general lifestyle of the rock
the general news that a rock band is being
community as being crazy and a general rock
successful.
sub-culture.
5. The main centre picture is a picture The masthead Hammer is also usually
of man in a straight jacket, This represented as violent and angry which The masthead “Metal Hammer” is
connotes a literally crazy lifestyle connotes that atmosphere in the magazine. designed in a way to conform to
and that the rock genre is so the norms of a rock magazine. The
dangerous it has to be detained. tile is dark with one edge of the H
However, the colour of the straight in hammer being used to spell
jacket is white which could connote “Metal". This is informal and
that really he is innocent. against the norms of normal
society. Therefore it attracts the
readers as it relates to the type of
music that the audience enjoy.
The front colour being Red and
Black contrast with the
background being white. This The swear words connote a MOD
makes it easy to read and to that is rocker, rebellious and against
understand. society. This MOD attracts the
reader and makes them feel
comfortable(U&G).
The main title “Children of
BoDom” is right next to the
mans face in the picture. This One of the article talk about a band
connotes that the title is in splitting up. This will give the reader
your face and loud in its voice. knowledge about the current rock
world and therefore will make them
feel more wise (U&G)
Many of the sub titles are different
colours to the main titles this is to
make sure that they stand out to
the reader to give the reader a little
The front on the magazine is bold bit more incite into what the reader
and jiggered which connotes a will experience if they buy the
informal style. The informal style magazine.
also reads “ fights , drugs , prison”
which generally are connoted to be
bad and rebellious which is the
lifestyle the magazine connotes.
6. The title “you me at six” brings in the readers who enjoy the band. The range of
picture connotes that inside there is a lot of coverage about them.
The main title “Linkin Park” is of a contrast The top if the page which is also is
colour to the background and it bold and key eyesight for the reader shows
large in the centre of the page. This means it the opportunity to access free
is the first thing the reader is going to see merchandise (posters) this attracts
when they pick it up. For fans of Linkin Park the audience and makes them
this magazine will be an instant appeal. believe they are getting more out
the magazine.
The lead singer of Linkin park looking
like he is shouting shows that he is
angry and emotional about something. PUG- with article picture and title
This matched with the quote “this about a band making a statement.
time its emotional” connotes that he This could interest readers who
is going to make angry and emotion enjoy this band in particular or
new songs relating to something he is readers who wish to extended there
upset about. knowledge of that bad (U&G)
The red glow around the
body of the man reinstates
his anger. The title of the band and the name
The sub-title “ the naked truth” with naked of the lead singer are in the same
underlined suggests that the article is font. This instantly teaches the
about someone being embarrassed abut reader the band lead singers name
them being naked at some point. Followed increasing the knowledge (U&G)
by the word truth means that they are
releasing the information to the public,
however, the fact that the front is in hand The graphic of the page being torn
writing suggests that this was not suppose suggests that to read about this
to be known by the public and it personal( particular article you must turn inside
as is the hand writing) to the specific to read on.
person.
