24. Multiple product strategyMarketing strategy <br />For the Skin care segmentation strategy and penetration in the market, that will guide to the competitive approach of the company to race against the other players in the market, Spa products are for the elite customer class but the company can utilize the products for average scale users for the mass scale usages.<br />For the apparel range the apparel market is full of competition thus. And the future ventures and the product range they are about to launch are already available. Rather it would be beneficial for the Bluspa to cater the product line to High and middle income group to make up the brand name. so that the image of the company doesn’t reflect the uniformity of the <br />Brand equity in detail-<br /> Skin Apparel<br />Bluespa<br />Overall positioningOf both the product line in uniform way <br />Transferable-Line categorization helps Continuous Product improvement in both lines<br />Communication strategy<br />Working independently<br /> For both line <br /> <br />Adaptability will increase with line distinctionLikeable –products are innovative in both lines <br /> d<br /> <br />BY<br />Pratik Negi<br />ISBE SS (09-11)<br />Roll number-- 27<br />