5. STRENGTHS OPPORTUNITIES
Larges tconducting New Market meaning there could be an
supplier with the 9.9 WEAKNESSES expanding of the emerging markets of
% of the global China, Russia and India. This is because of
market. The product is dependant the increasing of popularity, consumers
on the confectionary and wealth is increasing and the demand for
The is a high financial beverages confectionary product is increasing.
strength, the sales market, however on other THREATS
turned over the year hand, other products such The confectionary market is set apart by a
which started in as Nestle have a more World wide products
high degree of merger and gaining activity
1997, the money diverse product especially dairy milk
throughout the years. Opportunities exist
£7971.4 this was per portfolio, where profit can there is an increase in
to increase share through targeted
year, and the be invest on other parts of the demanding of the
acquisition.
percentage per year is the business. However energy, transport, packa
9.4% dairy milk invest in just ging and sugar
The is a key to survive within the FMCG
there many products. particularly.
market is increasing competence and
In the cadburys, dairy reducing costs. The dairy milk fuel for
milk there is a strong Other products have more Competitive presser
growth and effectiveness programmes
manufacturing experience even though from other brands, can
seek to bring cost savings.
dairy milk is world wide cause aggressive price and
competence, the bra Firstly, moving production to LEDC ' s, promotion activity by
nd name is popular however it is very strong in where raw materials and labour is possible pricing wars in
and the leader is Europe, they maybe a lack cheaper. developed markets.
modern of products of understanding of the Secondly, reduce internal cost - supple
of today. new emerging markets chains efficiency, global sourcing and Social changes the rising of
compared to other procurement, and wise investment in health issues, obesity and
The advantage of this products. R&D. consumers trying to watch
product is that the they calories. Nutrition and
marketing and the Modernisation is a key point, because the healthier lifestyle maybe a
advertising just risk for dairy milk itself let
changes of the consumers taste and
concentrates on the alone Cadburys
preferences is a big issue otherwise there
chocolate and also would be no sells. So therefore there
understanding of the needs to be a lower calories and low in fat,
audience and the to be able to achieve more in the
buyers options marketing.
8. WHAT PART OF CADBURYS DAIRY COMPLAINTS
MILK COMPLAINED ABOUT WHY
FAIR TRADE ADVERT demeaning to African people and
RACISM perpetuated racial stereotypes
(ZINGALO)
THE PRODUCT ITSELF HEALTH ISSUES The sizes of the product, how
many grams are in just one of
OBESITY the product.
HEALTH ISSUES Miss printing didn't’t inform
THE PRODUCT ITSELF costumer if the product
MISS PRINTING ALLERGIC contained nuts.
9. PRIMARY RESEARCH –
QUESTIONNAIRE
Question 1 – Name When you buy you're chocolate bar, what brand do you buy?
Question 2- Age GALAXY WON 8/20
Question 3 – Occupation
What colours what you associate dairy milk with?
Question 4 - What is you're favourite kind of 19 – PURPLE
chocolate you may eat? 1 - YELLOW
GALAXY WON 8/20
If you were given £100,000 to film a dairy milk advert, what
Question 5 - What is you're favourite type of ideas would you have and how would you develop those
chocolate bar? ideas to make the advert?
MILK CHOCO WON 8/20
With the many dairy milk adverts, which ones were maybe
Question 6 - What is you're favourite brand of
you're favourite or the ones that stick out to you, and why
chocolate bar?
do you think they stick out to other chocolate brand
GALAXY WON 8/20
adverts?
Question 7 - How many times a week do you When seeing a dairy milk advert, how does it make you
think you buy chocolate bars? feel, does it make you feel like you want one and if so why?
18 – 0-2
2 – 3-5
10. TECHNIQUES CADBURYS USE IN THERE
DAIRY MILK ADVERTS
ADVERT 1 - 1982 ADVERT 2 - 2008
ADVERTISING CINEMATOGRAPHY CINEMATOGRAPHY
STRATEGIES Pans throughout the Use of zooming and long shot.
The use of little advert, as if it was a journey SOUND
children, Using a well known sound track engages the
persuasion. SOUND audience, no diegetic with sound bridges
Diegetic sounding with no sound TARGET AUDIENCE
bridges Mainstreamers. Also fair
CHANGE OF STYLE trade, reformers MISE EN SCENE
TARGET AUDIENCE Recording studio, stays the
Both adverts show same throughout
differences, the Main Streamers EDITING
(Everyone) It smooths, its just panning
ideas, there is a to like it’s a long story of him
what the product is EDITING playing the drums
or meant to be Smooth Editing, with no jumps or
ADVERTISING STRATEGIES
representing fades.
Use of well known soundtrack,
MISE EN SCENE something different to engage the
Continuous setting change through out audience
the ad.
11. MY IDEA
WHY: I picked this idea because its fun, interesting and there is a valid point of the
product.
WHO: 2 actors (someone who can play bass preferably )
WHERE: A room bigger enough to film in
EQUPIMENT: Camera, Tripod and an editing system.
SLOGAN: DAIRY ITS IN THE MILK
THANKYOU FOR WATCHING MY PRESENTATION HOPE YOU ENJOYED.
