1. SAMSUNG MOBILE
Unleash Your Fingers
Represented by,
1.
2.
3.
4.
5.
6.
7.
8.
K.M. Fayazur Rahaman ID – 61221-14-058
Md. Abdul Wahed
Md. Zakerul Islam
Md. Razib Mia
Md. Maruf Hossain
ID - 61325–18-071
Srijon Sarker
ID – 61325–18-074
Md Abdul Karim
Md.Obydullah

2. Business Policy
Comply with laws
and ethical
standards
Maintain a clean
organizational
culture
Respect customers,
shareholders and
employees
Samsung
Business
Principles
Care for the
environment,
health and safety
A socially
responsible
corporate citizen

3. CULTURAL FACTORS OF
BANGLADESH
• Religious Festivals
Eid, Puja etc.
• Cultural Festivals
Pahela Boishakh, Boshonto Utsav etc.
• Technological Change
3G, Touch Phones, Social networking etc.
• Economic Conditions

4. Changes in Samsung Due to
Cultural Factors of Bangladesh
• Established the smart phone culture in
Bangladesh.
• Wide price range.
• Varieties of models.
• Introduced EMIs for the first time.
• Used Bengali language.
• Strong Customer Facilities.

5. Offers and Publicity
Cultural Offers
Travel Coupon

6. Offers and Publicity
Featuring EMI
Promoting 3G Technology

7. Changes in Production
•
•
•
•
•
•
Various features .
Low cost Smart phones.
Samsung Café.
Taking ideas from people.
Dedicated R&D department.
Quality Training for Employees.

8. THANK YOU ALL.