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A painting is not about an experience.  It is an experience.  Mark Rothko            Thinking Bigger4/13/2013        #THKB...
Disruptive    New UVPs    Unique Value Propositions                Why Think Bigger4/13/2013                 #THKBig   #DM...
Habit            Thinking Bigger Barriers4/13/2013            #THKBig   #DMFB   3
Curse of            Knowledge             Thinking Bigger Barriers4/13/2013             #THKBig   #DMFB   4
Thinking Bigger Training4/13/2013            #THKBig   #DMFB   5
Martin’s RideAcross America            1. Embrace The BHAG4/13/2013         #THKBig   #DMFB   6
Unique       Customer       Aspirations             2. Know UCA4/13/2013       #THKBig   #DMFB   7
Brand Ideals      Elicit Joy      Enable Connection      Inspire Exploration      Evoke Pride      Impact Society         ...
Share    Your    LOVE            Align Your LOVES4/13/2013        #THKBig   #DMFB   9
CureCancerStarter.org     BHAG:     Cure Cancer            Embrace BHAG Example4/13/2013          #THKBig   #DMFB   10
CureCancerStarter.org            Develop Personas            Peter Patient            Debbi Donor            Dr. Donald   ...
THINK   Less Proprietary   More   “collaborative   competition”            UCA “We” Not “Them”4/13/2013             #THKBi...
Apple = Exploration                            Toms = Impact Society                            Ben & Jerry’s = Joy       ...
Favorite Tools            Scoop.it            Google Plus            Paper.li            Twitter            Pinterest     ...
Embrace BHAGsKnow Unique Customer Aspirations** Think WE Not Them **Align To Your Brand Ideals** Joy, Connection, Explorat...
Thanks,@ScentTrailCureCancerStarter.orgScentTrail Marketing Blog              Martin W. Smith (g+)4/13/2013               ...
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Thinking Bigger

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Thinking Bigger is the key to creating the disruption needed for your Internet marketing to win.

This presentation made at the Digital Marketing for Business Conference in Raleigh, NC on 4.16 shares how to train your mind or team to THINK BIG by:

* Embracing The BHAG.
*

Published in: Business, Technology
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Notes
  • Experience is the new LUXURY Good said Will Dean. A great quote with EPIC meanings and consequences. We Internet marketers tend to think we are creating something that creates something else (conversion or engagement). In fact OUR MARKETING is the experience. This is why REAL TIME is becoming so important to success.
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  • Thinking BIgger will be presented to the Digital Marketing For Business Conference #DMFB on TUESDAY 4.16 in Raleigh, NC at ONE. Use #THKBig and follow @ScentTrail to participate in the live presentation.
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Transcript of "Thinking Bigger"

  1. 1. A painting is not about an experience. It is an experience. Mark Rothko Thinking Bigger4/13/2013 #THKBig #DMFB 1
  2. 2. Disruptive New UVPs Unique Value Propositions Why Think Bigger4/13/2013 #THKBig #DMFB 2
  3. 3. Habit Thinking Bigger Barriers4/13/2013 #THKBig #DMFB 3
  4. 4. Curse of Knowledge Thinking Bigger Barriers4/13/2013 #THKBig #DMFB 4
  5. 5. Thinking Bigger Training4/13/2013 #THKBig #DMFB 5
  6. 6. Martin’s RideAcross America 1. Embrace The BHAG4/13/2013 #THKBig #DMFB 6
  7. 7. Unique Customer Aspirations 2. Know UCA4/13/2013 #THKBig #DMFB 7
  8. 8. Brand Ideals Elicit Joy Enable Connection Inspire Exploration Evoke Pride Impact Society 3. Alignment4/13/2013 #THKBig #DMFB 8
  9. 9. Share Your LOVE Align Your LOVES4/13/2013 #THKBig #DMFB 9
  10. 10. CureCancerStarter.org BHAG: Cure Cancer Embrace BHAG Example4/13/2013 #THKBig #DMFB 10
  11. 11. CureCancerStarter.org Develop Personas Peter Patient Debbi Donor Dr. Donald Debbie Developer Know UCA Example4/13/2013 #THKBig #DMFB 11
  12. 12. THINK Less Proprietary More “collaborative competition” UCA “We” Not “Them”4/13/2013 #THKBig #DMFB 12
  13. 13. Apple = Exploration Toms = Impact Society Ben & Jerry’s = Joy Facebook = Connection Audi = Pride Alignment Examples4/13/2013 #THKBig #DMFB 13
  14. 14. Favorite Tools Scoop.it Google Plus Paper.li Twitter Pinterest WordPress Slideshare Cool Tools4/13/2013 #THKBig #DMFB 14
  15. 15. Embrace BHAGsKnow Unique Customer Aspirations** Think WE Not Them **Align To Your Brand Ideals** Joy, Connection, Exploration, Pride, Society **Align To LOVE Summary4/13/2013 #THKBig #DMFB 15
  16. 16. Thanks,@ScentTrailCureCancerStarter.orgScentTrail Marketing Blog Martin W. Smith (g+)4/13/2013 #THKBig #DMFB 16
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