Save The World Marketing
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In a social mobile and connected time for profit companies should learn emotional storytelling from nonprofits. Nonprofits should learn viral marketing and SEO from for profit companies. These slides, created for PechaKucha Night Thursday May 23rd, define Save The World Marketing.
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Save The World Marketing
- 1. Save The World Marketing Martin W. Smith (G+) @ScentTrail
- 2. 5/23/2013 2
- 3. 5/23/2013 3
- 4. Social Shift = Cause Marketing Important. 5/23/2013 4
- 5. Social Shift = Distributed (COPE – Create Once Publish Everywhere) in real time, global. 5/23/2013 5
- 6. Social Shift = Community creates brand advocacy. (community = experts). 5/23/2013 6
- 8. Social Shift = Collaborative Competition. 5/23/2013 8
- 9. Social Shift = Engagement RULES. 5/23/2013 9
- 10. 5/23/2013 10
- 11. 5/23/2013 11 Storytelling = strength.
- 12. 5/23/2013 12 Save World Context = strength.
- 14. 5/23/2013 14 SEO = Strength
- 15. 5/23/2013 15 REACH & Viral Marketing = Strength.
- 16. 5/23/2013 16 Logic & Testing = Strength.
- 17. 5/23/2013 17
- 18. 5/23/2013 18 Combine Strengths from both.
- 20. 5/23/2013 20 Martin W. Smith (G+) LinkedIn @ScentTrail ScentTrail Marketing Martin.Smith@AtlanticBT.com
Editor's Notes
- Premise: Social Marketing creates a shift in business where FOR profit companies need to copy nonprofit strengths such as emotional storytelling while nonprofits learn SEO and brand marketing from for profit companies.
- Why Save The World Marketing is important in social mobile connected time. Find this infographic here: http://visual.ly/what-makes-you-loyal-brandCustomers want to get to KNOW companies, brands and products via social media and through friends and friends of friends. Every brand dimension on this infographic such as Quality, Customer Service and Convenience improves with the right social marketing. Examples of great social marketing aligned to brand marketing include: http://www.Toms.com (Toms buy one give one, a growing cause marketing idea)http://www.cultivatefoundation.org/ (Chipolte Cultivate Foundation)http://www.patagonia.com (1% for the Planet)http://www.rei.com/stewardship.html (REI Stewardship)http://informationblanket.com/ (Buy one, Give One Blanket)
- Why Save The World Marketing is important in social mobile connected time.Find this infographic here: http://media.eloqua.com/images/Eloqua-Social-Business-infographic.jpegInfographic from Eloqua is too busy to process, but the comparison between OLD (i.e. pre-social) marketing and new after social marketing at the bottom is explored in the next few slides and is KEY to understanding how business is being changed by social media marketing AND Social Marketing or Cause Marketing.
- The Eloquoa Infographic touches on social media marketing’s tectonic shifts. Cause marketing helps create an emotional connection, refines brands (when cause marketing is aligned) and makes older brands newsworthy in social media. Pepsi’s “Refresh” campaign crowdsourced cool local “do good” ideas, ran them off against each other and then funded the winners. There are arguments about the value of Pepsi Refresh, but there can be no argument that the campaign provided a fresh look at sugared water. http://en.wikipedia.org/wiki/Pepsi_Refresh_ProjectAnother example of corporate cause marketing is Tide Loads of Hope. Tide brings washers and dryers to disaster locations. Only problem was demand exceeded Tide’s ability to supply:Tide Loads Of Hopehttp://www.tide.com/en-US/loads-of-hope/index.jspx?utm_source=bing&utm_medium=cpc&utm_term=tide%20loads%20of%20hope&utm_campaign=Tide_Search_Desktop_Brand+Advocacy&utm_content=UWAY32sx_1744388597_e_tide%20loads%20of%20hope
- See alsohttp://visual.ly/4-cs-social-media4 C’s of Social Media Marketing:* Content. * Conversations.* Community.* Connection.Don’t forget conversion!
- See also:How Your Unique Greatness Meets Customer Aspirations on Atlantic BT blog (me)http://www.atlanticbt.com/blog/how-unique-greatness-meets-customer-aspirations/
- See also:The Commons Revolution on Atlantic BT blog (me)http://www.atlanticbt.com/blog/the-commons-revolution/A Rocker, a Brand Doctor and Give and Ask at TED on Atlantic BT blog (me)http://www.atlanticbt.com/blog/the-rocker-andbrand-doctor-create-magic/
- Top 100 nonprofits (in terms of dollars donated):http://www.zimbio.com/Charity+and+Charitable+Giving/articles/2/Top+100+nonprofit+organizations
- Great Storytelling nonprofits include:http://www.ChairtyWater.orghttp://www.RobinHood.orghttp://www.SalvationArmyUSA.orghttp://www.habitat.org/http://www.care.org/
- Great For Profit SEO champions:http://www.amazon.comhttp://www.walmart.comhttp://www.target.comhttp://www.petco.comhttp://www.basspro.com/
- Great testers include:http://www.dell.comhttp://www.crateandbarrel.comhttp://www.cabelas.comhttp://www.northerntool.com/http://www.victoriassecret.com
- Currently Applying “Save The World Marketing” to http://www.CureCancerStarter.org , crowdfunding for cancer research. View VIDEO of me explaining our mission on our landing page. PLEASE Like our Facebook pagehttps://www.facebook.com/CureCancerStarterFollow @CureCancerStart on Twitterhttp://www.twitter.com/curecancerstart
- Currently Applying “Save The World Marketing” to http://www.CureCancerStarter.org , crowdfunding for cancer research.