Garmin was founded in 1989 by Gary Burrell and Dr. Min Kao. It went public in 2000 and now has hundreds of products across multiple markets including aviation, marine, outdoor, and automotive. Garmin designs and manufactures its products in-house and has a global presence with facilities worldwide. Some of its popular products include personal navigation devices, fitness trackers, and marine chartplotters.
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Garmin International
1.
2. History
Garmin was founded in 1989 by Gary Burrell and Dr. Min
Kao with a handful of engineers
• Gary and Min worked together at Honeywell
• Gar(y) + Min = Garmin
Company went public December 8, 2000
• NASDAQ 500
• Trade Symbol: GRMN
Hundreds of different products in multiple markets
• Aviation
• Marine
• Outdoor
• Wireless
• Original Equipment
Manufacturing (OEM)
3. The Global Leader in PND
• #1 in PND market share worldwide*
• 4 million units sold worldwide in Q2
2010
• Gross profit increased 11.4%
*Canalys Research
4. Vertical Integration
Garmin
• In-house design and
manufacturing, distribution,
marketing, sales, customer
support
• Control the entire process
• Create jobs
• Maintain comfortable inventory
Results
• High levels of innovation,
flexibility, and responsiveness
• Manage risk
• Reduce cost
• Higher growth and stability
5. Global Presence
5
Olathe, KS (Headquarters)
•Primary R&D Center
•Aviation Mfg. and Certification
•Sales, Distribution, and Support for
the Americas
•2,566 associates
Shijr, Jhongli & LinKou,
Taiwan
•Consumer Mfg.
•R&D
•Sales, Distribution, and Support
for the Pacific Rim
•5,248 associates
Salem, OR
•Aviation R&D
•Aviation Mfg.
•222 associates
Chicago, IL Retail Store
•19 associates
UK Headquarters
•Sales and Support for
Europe, Africa and Middle
East
•215 associates
European Distribution
Barcelona, Spain
•62 associates
Billdal, Sweden
27 associates
Brussels, Belgium
•24 associates
Copenhagen, Denmark
•40 associates
Graz, Austria
•29 associates
Lisbon, Portugal
•14 associates
Lohja, Finland
•5 associates
Milan, Italy
•60 associates
Munich, Germany
•97 associates
Paris, France
•71 associates
8,919 total associates
Research & Development
Calgary, Alberta
•76 associates
Los Angeles, CA
•7 associates
Minneapolis, MN
•42 associates
Newport, OR
•6 associates
San Francisco, CA
•21 associates
Tempe, AZ
•17 associates
Grand Cayman
(Parent Company)
•2 associates
Sydney, Australia
•Distribution
•44 associates
Beijing, China
•Sales & Support
•5 associates
6. Headquarters – Olathe, KS
Approximately 1M square feet of
space supporting
• Administration
• Primary R&D
• Aviation manufacturing
• Marketing
• America’s customer
support
• America’s product repair
• Warehouse
7. Retail Stores
Chicago
• Located on the “magnificent
Mile” at the corner of Erie
and Michigan Avenue
• World’s first and only retail
outlet dedicated to GPS
navigation
• Enhance brand awareness
and support existing retail
partners
Taiwan
• Second Garmin retail store
– opened in November
2007
• Located in Tainan, a city in
southern Taiwan
• The parking place has
become a gathering place
for bikers
8. Markets We Serve
Aviation
• General aviation GPS products
• Communication, radar and autopilots
• Revolutionary glass cockpits
Automotive / Mobile
• PNDs
• Mobile on and off board applications
• OEM aftermarket and factory
Marine
• Handhelds & chartplotters
• Radar, sounders, autopilots, networks
• OEM aftermarket and factory
Outdoor / Fitness
• Personal GPS and fitness
• Communication devices
• Wireless tracking
9. Automotive / On the Road
Fastest growing market
#1 in North America and #2 in
Europe
PND – Personal Navigation
Device
Attributes
• Bluetooth Hands free
• MP3 Player
• Text to speech
• Real time traffic
• Gas Prices
• Weather
• Movie Listings
Units
• Nuvi
• Zumo
10. Outdoor / On the Trail
Strong Market Share
Applications
• Hiking
• Hunting
• Camping
• Geocaching
• Dog Tracking
Attributes
• Portable
• Mapping
• Tracking
• Weather Wear resistant
• Radio Communication
Units
• eTrex
• Oregon
• Colorado
• Rino
• Astro
http://www8.garmin.com/astro/
11. Fitness / Onto Fitness
Strong Market Share
Applications
• Running
• Cycling
• Training
Attributes
• Durable
• Small
• Share wirelessly
• Cross-Train
• Training Software
• Fitness Community
• Measure all types of data
• Cadence
• Heart Rate
• Foot Pod
Units
• Forerunner & Edge
http://www8.garmin.com/buzz/fr50/
12. Marine / On the Water
Applications
• Open water or inland lakes
• Navigation
• Fish finding
• Weather
• Autopilot
Attributes
• Large Screens
• Touch screens
• Water resistant
• Fixed or portable
• 3D Mapping
• Satellite imagery
• Real-Time Weather
• Radar
• Sonar
13. Aviation / In the Air
Garmin’s oldest line
Partnerships with industry leading aircraft
Applications
• Autopilot
• Navigation
• Weather
• Communication
Attributes
• Fixed or portable
• Weather
• Terrain Avoidance
• Synthetic Vision
Units
• Integrated Systems
• G1000
• Panel Mounts
• 430/530
• Portables
• GPSMAP 496
15. Why such a perception?
•Boolen Algebra
•Digital Gates
•Flip-flops
•FPGAs/CPLDs
•Registers
•Truth Tables
•Karnaugh map
•0s and 1s
My story of two friends
16. My work experience
Software Engineer at Stoecker and Associates
Medical Devices industry
June 1999 – December 2002
Worked on development of various image processing algorithms and neural
networks for automated detection and diagnosis of skin cancer.
Worked on medical software applications for Palm OS devices.
Hardware Engineering Design Intern at Adtran
Telecommunications industry
June 2002 – August 2002
Designed switching power supplies for DSL cards
Software Engineering Intern at Adtran
June 2001 – August 2001
Wrote embedded firmware for DSL cards
Wrote Windows based remote DSL card management software
Software/Hardware Engineering Intern at Anheuser-Busch
Food & Beverages industry
January 2000 – August 2000
Wrote brewery automation software
Prorgammed/Set up PLCs
Why did I join Garmin?
17. What is a Garmin Design Engineer, Anyway?
LOTS OF RESPONSIBILITIES!
ESSENTIAL FUNCTIONS:
•Design, debug, and test digital, analog and/or Radio Frequency (RF)
Circuits
•Prepare or direct preparation of product layouts, detailed drawings and
schematics
•Direct and coordinate manufacture of prototypes
•Plan and develop experimental test programs to verify compliance to all
applicable regulations and quality guidelines
•Analyze test data and reports to determine if the proposed design meets
functional and performance specifications
18. What is a Garmin Design Engineer, Anyway?
•Coordinate with other functional teams during the life cycle of the
product and be responsible for and require design modifications
•Evaluate engineering test results for possible application to
developments of other systems
•Use of software tools and test equipment to formulate and test
electronic designs
•Support production facilities in the manufacture of products
•Interface with the Test Engineers and factory personnel on the testing
and production of the products
•Perform cost/performance tradeoff analysis of different circuit options
•Investigate the usage of the latest components and technologies
•Complete documentation of the design in the required formats
NO PROBLEM!
19. What is a Garmin Design Engineer, Anyway?
•Design, debug, and test digital, analog and/or Radio Frequency (RF)
Circuits
This sounds like an Analog/RF/Digital Engineer
•Direct and coordinate manufacture of prototypes
This sounds like a Manufacturing Engineer
•Investigate the usage of the latest components and technologies
This sounds like a Research Position
20. What is a Garmin Design Engineer, Anyway?
Life of a typical
Garmin engineer
21. So what do I design?
Somewhere in SOP-004, we have a lot of meetings
to decide what the next, best, awesome, super-
cool, mega-fun GPS will be.
22. So what do I design?
OK – So we’ve met with management, marketing,
sales, tech support, and some guy from our
UK distributor.
We’ve been empowered, pow-wowed, synergized,
and otherwise thunk outside the box.
We know what we’re going to build*!
Let’s get started…
23. Emails and the 12-hour advantage
Some things are always the same8:01a
24. BOMs, ECOs, and other TLAs
Paperwork? I didn’t agree to this!8:25a
25. I love new engineers!
Schematic CaptureAnytime:Anyday
37. When all else fails, seek out your ‘elders’
Expert Witness HelpCrisis:30
38. If a boat from Taiwan carrying your displays is traveling at 13 MPH and a jet from Israel
has your processors in its belly, when will you be able to commence your rev2
prototype builds?
Project PlanningTooLittle:TooLate
39. “I am thrilled that your CPU runs at 2GHZ, but why does it jam
the satellite reception in my house?
Compliance PlanningNeverThe:RightTime
40. “So when the unit gets to -5 Celsius, run a full multi-axis
calibration”
TestingAlways:NonStop
Garmin is thriving because we take pride in the cooperative environment that stems from vertical integration — we design, manufacture, market and sell our products ourselves. During any given conversation about a product, you’re likely to find engineers, designers, product testers, artists, writers and salespeople sharing their thoughts.
Investing in innovation has been central to Garmin’s success. The original handful of associates in 1989 grew to a work force of 1,000 just 10 years later. That number doubled within four years and eclipsed 4,000 by 2006. In 2007, Garmin’s worldwide work force topped 7,000 and showed little sign of slowing amid expansion in Europe and Asia.
The next market of devices that I’ll talk about today is our Automotive market.
It’s currently the fastest growing market Garmin has.
Do to ease of use and capabilities
Auto-routing feature will tell you how to get to a destination by searching for it or entering the address.
Directions are voice prompted, and many units have the TTS feature which will speak street names.
Traffic alerts through FM traffic, XM, or MSN compatibilities
Many units are preloaded with detailed mapping or have the ability to add maps for other regions
Garmin is the proven leader in general aviation devices with a wide variety of panel-mount, remote-mount and portable systems.
Feature rich and logical to operate
Designed by pilots for pilots
Glass cockpits are the future of aviation
Portable Devices have the convenience of going from the plane to the car w/ street mapping.
Taiwan works when we don’t, we work when they are (supposed to be) sleeping.
Four different lunches:
Atheletics – if you’re feeling healthy
Team Lunches – building comradery every quarter
Heading out with coworkers
Vendor Lunch – Almost a free thing!
Seeking help from the experts when your own skill-set is exceeded.
And remember that Paperwork slide? That’s where the ECO really starts to rear its head – product lifecycle management.
