This video for this talk from Business of Software Conference Europe 2018 will be published here soon: http://businessofsoftware.org/2016/07/all-talks-from-business-of-software-conferences-in-one-place-saas-software-talks/
Nilan shares his experiences building TransferWise from a loss-making startup to a profitable business powered by word of mouth growth. Nilan shares the challenges he’s faced at TransferWise and other business in scaling through increasing marketing spend – 80% of TransferWise users come in through word of mouth as well as how cash constraints, drove the eventual success of the business.
64. Money without borders.
Instant, convenient, transparent
and eventually free
We’re powering money for people and businesses:
to pay, to get paid, to spend, in any currency,
wherever you are, whatever you’re doing
73. Autonomous
independent teams that focus
on KPIs that make a
difference to customers and
drive growth
@nilanp
Regulated
and
available
Instantly
and almost
zero cost
IdentityOnboarding Worry Evangelism
Problem
awareness
74. Autonomous
independent teams that focus
on KPIs that make a
difference to customers and
drive growth
@nilanp
Currencies OperationsVerificationConversion Experience ViralityMarketing
Regulated
and
available
Instantly
and almost
zero cost
IdentityOnboarding Worry Evangelism
Problem
awareness
75. @nilanp
So in summary.
Building a sustainable high growth
business is slow hard work.
It starts by working on hard problems.
Solving these takes time but creates a
huge amount of value for customers -
which translates to growth
76. @nilanp
What I’ve learned ….
1. Marketing in early stage startups
2. Word of mouth growth
3. Economics of Mission Driven business
112. Marketing teams can also focus on
helping customers understand the
value products create
113. @nilanp
What I’ve learned ….
1. Marketing in early stage startups
2. Word of mouth growth
3. Economics of Mission Driven business
… marketing can help if done properly :-)