Advertising.com Case Study: Design Office of Mark Maloney

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Advertising.com Case Study: Design Office of Mark Maloney

  1. 1. CASE STUDY Advertising.com / AOL
  2. 2. I helped to transition AOL’s Advertising.com from the industry’s largest advertising network to the industry’s leading provider of results-driven online marketing solutions.
  3. 3. INTRODUCTION Where they were
  4. 4. RESEARCH Search for insight
  5. 5. BRAND ARTICULATION Relevant and ownable
  6. 6. Optimization Research Reach Insight Technology Service RESULTS Experience Credibility AOL Innovation
  7. 7. ART DIRECTION How it came together
  8. 8. WWW.MARKJMALONEY.COM

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