Want to learn how to unlock the full potential of your marketing automation technology with Salesforce data?
Listen in to our on-demand webinar with Marketo's Adrienne Whitten and Bluewolf's Mark Townsend to learn:
• Why integration is essential for customer journey design
• What marketers really need from their data
• Four barriers to high performance campaigns
• How to design and build programs that scale
Design and Development of a Provenance Capture Platform for Data Science
How the Best Marketers Use Salesforce Data
1. How Marketers Use Salesforce
Designing Data-Driven Customer Experiences
2. Today’s Presenters:
Mark Townsend
Marketo Practice Lead
Bluewolf, an IBM Company
Adrienne Whitten
Director, Segment Marketing
Marketo
Shari Hazlett
Product Marketing Lead,
Marketing Services
Bluewolf, an IBM Company
3. Agenda
Intro
Section 1: Why Data Is Essential for
Customer Engagement
Section 2: How Marketers Can Use
Salesforce for Data-Driven Customer
Engagement
Case Study: James Hardie
10. Move Towards a Focus on Revenue Impact
Revenue impact will be the top
most measured marketing
metric by 2020
Marketing Maturity
11. Your Customers Have Changed
Informed Audiences Growing ExpectationsOffer Overload
Up to 90% of a
Buyer’s Journey
today is
self-directed.
64% say customer
experience is more
important than
price.
Consumers see over
2900 marketing
messages a day.
36. Lessons Learned
1. Know Your Customer
2. Customer Journeys Are Not
One-Size-Fits-All
3. Digital Transformation is More
Than Just Technology: It’s
People and Process