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SXSW Day 4 Social Media Conversations

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Sign up to receive the final SXSW data report here: http://www.salesforcemarketingcloud.com/sxsw-social-media-data-report/ …

Sign up to receive the final SXSW data report here: http://www.salesforcemarketingcloud.com/sxsw-social-media-data-report/

A look at day 4 social media conversations at SXSW, including buzz around Shaq, The Onion, Elon Musk, Dennis Crowley and more.

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  • 1. SXSW 2013: A Look at Day Four Social Media Conversations The Social buzz from Austin for Monday, March 11 Jason Boies Brand Journalist, Salesforce Marketing Cloud @jasonboiesTuesday, March 12, 13
  • 2. 2013 SXSW Day 4: 280,198 Total Social Conversations 30000 22500 23,991 15000 Peak of social conversations on Day 4. Conversation 7500 around SXSW peaked a little earlier on Day 4 than in past days. The lunchtime crowd, 0 combined with more sessions 8am and attendees leaving, drove 12pm 1pm conversation. 4pm 8pm Social Media Conversation from Day 4 at SXSW 12amTuesday, March 12, 13
  • 3. Elon Musk Still Talked About on Day 4 Elon Musk 1,380 Julie Uhrman Though Elon Musk amazingly still drove the most conversation from Joshua Topolsky his Day 2 keynote, Julie Uhrman surged during her day 4 keynote, Tina Roth Eisenberg as did her interviewer, The Verge’s Joshua Topolsky Matthew Inman 0 375 750 1125 1500Tuesday, March 12, 13
  • 4. SXSW 2013 Conversation Drivers: The Onion Parodies SXSW The parody news site sent a pair of Tweets mocking SXSW, and in return received a ton of shares across social media. Jared Leto’s Artifact 400 documentary film saw a fair amount of Retweets, as did Selena Gomez’s account. She’s in town to promote a new movie. 300 200 100 @Mashable 0 @SXSW @TheOnion @ArtifactTheFilm @SelenaGomezTuesday, March 12, 13
  • 5. Most Mentioned Startups on SXSW Day 4: People Still Ironically Loving Hater Bloomfire Hater Glocal Hater, an app which allows you to share all of the things you hate, Eevzdrop still received a lot of love, with Bloomfire and Eevzdrop also Speeker seeing some buzz. 0 37.5 75 112.5 *Based on companies listed in the 150 SXSW Startup Village Spotlight ListTuesday, March 12, 13
  • 6. SXSW Day 4: Slam Dunk for Shaq Shaquille O’Neal It’s hard to compete with someone as big as Shaq, as all other Stephen Wolf Day 4 speakers found out. Shaq Steve Case drove more mentions than Foursquare’s Dennis Crowley Dennis Crowley and AOL Co-Founder Kim Dotcom Steve Case, among 0 750 others. 1500 2250 3000Tuesday, March 12, 13
  • 7. Thank You Click Here to Receive the Final SXSW Data ReportTuesday, March 12, 13