Case studies from my web sites, e-commerce sites and online marketing projects.

1. Mark Beasley’s Portfolio – E-Commerce, Portals and Marketing Web Sites
Yahoo! Fantasy Football 2008 and 2009
• Problem: AT&T and Yahoo! wanted to draw more users into the interactive aspects of
their U-verse TV service, and make it stand out from other TV services that offered
interactive applications.
• Solution: Yahoo! leveraged the fantasy football application and created a new custom
application to enable U-verse users to see their matchups, team standings, and related
sports news from their U-verse set top boxes.
• Result: The application was released to widespread positive feedback by both end-users
and the press. The application quadrupled the use of the U-verse interactive features
during its runs in 2008 and 2009.
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2. Mark Beasley’s Portfolio – E-Commerce, Portals and Marketing Web Sites
AT&T|Yahoo! Portal – “Aspen” Mobile Content Convergence
Problem: AT&T needed to better utilize their new Yahoo-branded portal pages and offer added
value for their mobile customers in a highly-competitive wireless marketplace.
Solution: One of the most visible “convergence” projects for AT&T and Yahoo! for 2009 was the
project code named “Aspen” which allowed AT&T/Yahoo! users to log into their My Yahoo portal
and select content to view on their mobile phones.
Result: The “Aspen” functionality has been heavily promoted by AT&T and is responsible for
convincing a lot of cell phone users to try using their phones for advanced content.
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3. Mark Beasley’s Portfolio – E-Commerce, Portals and Marketing Web Sites
The Home Depot: Ecommerce, PR, and Installation Services Extranet
Problem: The Home Depot needed to update their commerce site because users found it
confusing to navigate frustrating to shop because it only offered about 25% of the products
available in the stores.
Solution: HomeDepot.com redesign project included a new taxonomy, a complete
merchandising strategy, a new graphical user interface, and a new purchase path optimized for
quick shopping. The Corporate Communications site also received a complete overhaul, and I led
the creation of a new Installation Services extranet for THD installation customers to get timely
information and site preparation tips.
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4. Mark Beasley’s Portfolio – E-Commerce, Portals and Marketing Web Sites
Merial Intranet
Problem: Merial Pharmaceuticals needed a robust intranet site that provided easy-to-use
content management functionality and a pleasing user interface. They also needed the site
available quickly so their employees could better organize and share their information among
departments and international office locations.
Solution: Using Tibco PortalBuilder and Documentum eRoom, a site was created to provide a
consistent and logical interface with a content management tool that allows non-technical
employees to easily update the site content.
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5. Mark Beasley’s Portfolio – E-Commerce, Portals and Marketing Web Sites
Verizon Wireless
Problem: Verizon needed online channels for marketing and selling directly to the mobile
industry’s biggest customers: youth.
Solution: Verizon built numerous sites to market and sell their service plans, special services
and phones. Among the sites I worked on include vzwshop.com, the secure online shopping
destination; Get It Now, the consumer-focused line of specialized services and phones; and
Freeup, the youth market Web site.
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6. Mark Beasley’s Portfolio – E-Commerce, Portals and Marketing Web Sites
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7. Mark Beasley’s Portfolio – E-Commerce, Portals and Marketing Web Sites
Best Buy Group Brands: Sam Goody, Media Play, Suncoast Video
This feature-rich trio of entertainment/ecommerce portals was assembled for three of the Best
Buy Group’s subsidiary retail brands: Sam Goody Records, MediaPlay, and Suncoast Video. The
sites featured streaming music stations powered by Launch.com, movie and music clips and the
latest entertainment news. Users can buy DVD’s, CD’s, games, books and more in the secure
ecommerce environment.
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8. Mark Beasley’s Portfolio – E-Commerce, Portals and Marketing Web Sites
RealXight Real Estate Portal
This cutting-edge portal was built to provide real estate agents a better way to manage their
transactions, their clients and their vendors. The site featured calendaring and task management,
customizable personal pages, and customizable listing pages. It also provided customizable e-
greeting cards for agents to use to keep in touch with their customers and contacts.
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9. Mark Beasley’s Portfolio – E-Commerce, Portals and Marketing Web Sites
NationsBank.com
The country’s first coast-to-coast bank needed a complete redesign of their web site and related
sites. The revised site addressed product lines from basic personal checking and savings accounts
to home mortgages with calculators and pre-qualification forms, credit card lines with online
applications, and event special marketing sites such as the 96Games.com Olympic internet site
which won numerous awards.
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10. Mark Beasley’s Portfolio – E-Commerce, Portals and Marketing Web Sites
ExecuTrain.com
One of the leading IT training facilities in the United States, ExecuTrain embraced the Internet
early on, with a site featuring online course calendars, course information, and pre-registration.
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