Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

MSI-MOBI Holding product: MobiDrives


Published on

English presentation

Published in: Automotive, Technology, Business
  • Be the first to like this

MSI-MOBI Holding product: MobiDrives

  1. 1. 05/01/11
  2. 2. Your Customers <ul><li>This morning they scheduled dinner reservations, bought movie tickets, got real-time stock quotes, transferred money, updated every member of their family and friends to what they were doing that afternoon, checked email, and they did that all from their mobile phone prior to getting in the shower. Then…. </li></ul>05/01/11
  3. 3. Your Customers <ul><li>They realized they needed to contact your dealership and schedule an oil change appointment. They have a few options… </li></ul><ul><ul><li>Go in the other room and turn on the computer, go to your website and hope they can set an oil change appointment. </li></ul></ul><ul><ul><li>Call the dealership (after finally finding the number) and go through the process of setting an appointment by attempting to navigate through the Dealership automated answering system, if they had time. If not, they can swing by Jiffy Lube at lunch. </li></ul></ul><ul><ul><li>Try and load the dealership mobile website, if there is one, and probably get frustrated by page two or three. </li></ul></ul>05/01/11
  4. 4. Industry Landscape <ul><li>There is a disconnect between the Dealer and the customer in two major areas that will ultimately impact “revenue” and “customer loyalty”. </li></ul><ul><li>Time – When it comes to interaction with their Dealership, time is the customer’s most valued asset. If you can make it quick, easy and painless to do business with your Dealership, you are a giant step closer to creating a loyal customer. </li></ul><ul><li>Communication – With today’s technology savvy customer, Dealers can no longer rely on mail, phone calls, websites, emails or 3 rd party companies to connect with their customers. These are yesterday’s technology and the consumer wants “real-time” communication with the ability to engage the dealer using a relevant communication platform. </li></ul>05/01/11
  5. 5. Industry Landscape <ul><li>The evolution of mobile technology between businesses and their customers is the most significant ‘hi-tech’ migration since the advent of the internet, email or the use of cellular phones. It provides a ‘real-time’, non-intrusive way for businesses to communicate with their customers, that until now, has not been possible. </li></ul>05/01/11
  6. 6. Mobile Technology <ul><li>40% of all cellular phones in operation today are “Smart phones” ( iPhones, Blackberry, etc. ) By 2012, 90% of all cellular phones will be “Smart phones.” </li></ul><ul><li>“ Smart phone” technology is the fastest growing segment in the world. </li></ul><ul><li>2.5 billion text messages are sent each day by 203 million Americans. </li></ul><ul><li>More text messages are sent per phone than phone calls. The average text messages sent per month is 357 compared to 204 cell phone calls. </li></ul>05/01/11
  7. 7. Smart Phone vs. Non Smart Phone 05/01/11
  8. 8. Average App Downloads Per Month By Customers Admob Mobile metrics reports - 2010 05/01/11
  9. 9. About MobiDrives <ul><li>MobiDrives is derived from the evolution in technology and the ultimate goal of achieving “Customer Loyalty.” Our business is built upon two cornerstones: </li></ul><ul><ul><ul><li>Enhancing revenue for automotive dealerships from all customer contact points. </li></ul></ul></ul><ul><ul><ul><li>Providing a user-friendly, efficient mobile interface for the customer. </li></ul></ul></ul>05/01/11
  10. 10. MobiDifference <ul><li>The very core of our platform is built from the “Showroom floor” with the understanding that the customer is the Dealer’s most valued asset. We are an automotive related company that has developed a mobile platform, not a mobile technology company modifying a solution to fit the automotive industry. At each customer touch point, the Dealer will have an opportunity to increase revenue and drive customer loyalty. </li></ul>05/01/11
  11. 11. Communicate w/Customer Regarding Vehicle Status Roadside Assistance Send Recall Notices and Newsletters Sell Ancillary Products (VSC, Maintenance and RHT) Send “Specials of the Day” to the Customer Schedule Service Appointments Set New/Used Car Sales Appointments The Value Proposition to the Dealer Access Product Information Guides Access Loyalty programs & service history 05/01/11
  12. 12. Dealer – Customer Interaction MobiDrives Server Dealer Sales Portal Customer Mobile Devices <ul><li>Dealer Maintained Inventory of New and Used Cars </li></ul>Tier 3 Server, with Back Up Dealer Service Portal Dealer Inventory Server <ul><li>Dealer Sales Communicate with Customer via SMS or App Messaging </li></ul><ul><li>Dealer Service Department Push Specials, Notify Customers of Vehicle Status </li></ul><ul><li>Integration to DMS Allows for automated Service Reminders to be pushed to the Customer’s Mobile Device, ‘Real-Time’ </li></ul>DMS Customers Interact with their Dealership using their Private branded Application Icon 05/01/11
  13. 13. There are 3 ways a Dealership can connect with a customer using mobile technology <ul><li>1 st = SMS (Text Messaging) </li></ul><ul><li>In today’s fast moving mobile world, SMS communication provides a quick, efficient and effective way to reach a customer. </li></ul><ul><li> However: </li></ul><ul><ul><ul><ul><li>It can become expensive because both the sender and receiver are charged per text. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Multi-media limitations, no ability to add images or have dynamic communication. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>No ability to statistically analyze effectiveness. </li></ul></ul></ul></ul>05/01/11
  14. 14. There are 3 ways a Dealership can connect with a customer using mobile technology <ul><li>2 nd = Mobile Websites </li></ul><ul><li>In order to keep up with the fast moving migration to mobile technology , many website companies are offering their clients ‘mobile websites’ or WAP’s </li></ul><ul><li>However: </li></ul><ul><ul><ul><ul><li>Mobile websites are slow and cumbersome. They use mobile browsers which result in delays and times-outs and as a result customers will avoid their use. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>It is old technology trying to survive in the new mobile technology world. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>In most cases, the customer would rather pick up the phone and call. </li></ul></ul></ul></ul>05/01/11
  15. 15. There are 3 ways a Dealership can connect with a customer using mobile technology <ul><li>2 nd = Mobile Websites Con’t. </li></ul><ul><li>Limitations of Mobile Web </li></ul><ul><li>Broken pages – On many devices, a single page as it is viewed on a desktop is broken into segments, which are each treated as a separate page. Paired with the slow speed, navigation between these pages is difficult. </li></ul><ul><li>Compressed pages – Many pages, during their conversion to the mobile format, are squeezed into an order different from how they would customarily be viewed on a desktop computer. </li></ul>*Limitations of Mobile Web according to Wikipedia 05/01/11
  16. 16. There are 3 ways a Dealership can connect with a customer using mobile technology <ul><li>3 rd = Mobile App’s </li></ul><ul><li>Through state of the art Application Technology, a Dealership will have the ability to communicate dynamically with their customers smart phone. </li></ul><ul><li>Features: </li></ul><ul><ul><ul><ul><li>Dealership maintains a Private Branded presence right on the customer’s Mobile Device. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Ability to push out real-time sales and service specials to your customer’s phone using App Messaging (free). </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Lightening fast, efficient and multimedia capable. </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Powerful marketing tool to increase sales in the showroom and to drive revenue in parts & service. </li></ul></ul></ul></ul>05/01/11
  17. 17. How are you connecting with today’s technology savvy customer? 05/01/11
  18. 18. What is your plan? <ul><li>How do you take advantage of the latest in mobile communication technology? </li></ul><ul><li>What is your timeline for developing a strategy to address the growing mobile technology boom? </li></ul><ul><li>Are you missing business opportunities within this new and rapidly growing demographic of tech savvy customers? </li></ul><ul><li>Can you afford the lack of continuity with your customers and not provide them with the communication they choose? </li></ul>05/01/11
  19. 19. MobiDrives Solution <ul><li>Dealership’s Custom branded App downloaded on to your customer’s mobile phone. </li></ul><ul><li>Ability to automatically push ‘time sensitive’ service reminders to your customer’s mobile phone without being intrusive. </li></ul><ul><li>Ability for dynamic communication real-time from dealer to customer and customer to dealer. </li></ul><ul><li>Statistical analysis of communication and the effects of campaigns through the dealership app portal. </li></ul>05/01/11
  20. 20. Dealerships Branded App On Customers Phone 05/01/11 <ul><li>Your branded App with your customer 24/7 connecting them to your Dealership. </li></ul><ul><li>Customer can access sales, service, or parts with a touch of a button, from any location. </li></ul><ul><li>Dynamic “push notification” allows for two way communication between the customer’s smart phone and the dealership portal. </li></ul>
  21. 21. Dealerships Branded App (Landing Page/Main Menu) 05/01/11 <ul><li>Your App on your customer’s phone with your logo </li></ul><ul><li>Links to your most vital departments </li></ul><ul><li>Relevant tools to provide a user experience that keeps the app front and center on their mobile phone </li></ul>
  22. 22. Intuitive App allows for easy navigation 05/01/11 <ul><li>Easily access Dealership contact information. </li></ul><ul><li>Access sales or service with the touch of a button. </li></ul><ul><li>Customer can easily connect to Dealership’s social media sights. </li></ul><ul><li>Dealer Logo will replace MobiDrives Logo in center of Application. </li></ul>
  23. 23. Dealerships Branded App 05/01/11 <ul><li>View new & used vehicle inventory. </li></ul><ul><li>Search new & used inventory by make, model, year, and/or miles. </li></ul><ul><li>Customer can view all listed details of the vehicle, as well as additional photos. </li></ul>
  24. 24. Dealerships Branded App 05/01/11 <ul><li>From the inventory list you can drill down to the individual vehicle and view additional pictures and vehicle specifications </li></ul><ul><li>Customer can save their favorite vehicles to a shopping cart share </li></ul><ul><li>Your customers can also share pictures and information on a vehicle with a friend. Everyone wants to show off a car they may be buying! </li></ul>
  25. 25. Dealerships Branded App 05/01/11 <ul><li>Customers can view up to three years of service history on their vehicle. </li></ul><ul><li>Schedule service appointments. </li></ul><ul><li>Communicate dynamically with the dealer on the status of customers vehicle while it is in the service department. </li></ul><ul><li>Dealer can send “real-time” service specials to customers. </li></ul>
  26. 26. Dealerships Branded App 05/01/11 <ul><li>Customers can find their car utilizing the “parking pal” while at the mall or a ball game. </li></ul><ul><li>Meter minder will alert customer when their parking meter is low </li></ul><ul><li>Customer can view manufacture recommended maintenance of their vehicle right on their smart phone </li></ul>
  27. 27. Additional Features & Benefits Version-2 <ul><li>A customer can pay their automobile payment through the Dealers App from any place in the world. </li></ul><ul><li>Through the App, a customer can get turn by turn directions to the cheapest gas prices in their current location, find a car wash, or buy a hat from the parts display counter in the customer lounge, in a matter of seconds. </li></ul><ul><li>Rent a car and have it waiting on them at your dealership when they bring their car in for service. </li></ul><ul><li>And…. Much, much, more! </li></ul>05/01/11
  28. 28. Mobile Communication Tsunami <ul><li>Wireless communication technology is spreading around the planet faster than any other communication technology to date. Because communication is at the heart of human activity, the advent of this technology, allowing multimodal communication - from anywhere to anywhere - where there is the appropriate infrastructure will have profound social effects. </li></ul><ul><li>Where does your dealership stand and how will you be affected by this phenomenon? </li></ul>05/01/11
  29. 29. 05/01/11