1. Selected Business Article:
“The design firms
pioneering space
suit fashion”
http://www.bbc.co.uk/news/business-23947790

2. Mariana Martinez
Professor Klinkowstein
-Russian man owns space
suit company
-Humble beginnings
challenge success
-Innovative design brings fame

3. Mariana Martinez
Professor Klinkowstein
Mr. Southern shows off suit to NASA

4. Mariana Martinez
Professor Klinkowstein
Ethnographic Research
-Marketing students analyzed products
-Each student wrote down particular details
of product
-They noticed what aspects made each
product different

5. Mariana Martinez
-Jennifer analyzed
restaurant cup
-Noticed how font
adds to character
of restaurant
-Neutral colors
suggest laid back
environment
Professor Klinkowstein

6. Mariana Martinez
Professor Klinkowstein
Interview With Jennifer
Q: What type of business you want to start?
A: My own restaurant
Q: What types of hardships do you think you
will face through this process?
A: The biggest challenge is standing out
from the crowd and being different from
all the other restaurants

7. Mariana Martinez
Professor Klinkowstein
Interview With Jennifer cont.
Q: How do you plan to achieve this?
A: I’m not sure yet, I know that every detail
counts and I hope in the future I will be able
to know how to stand out.

8. Mariana Martinez
-Arielle connected the
graphic with the
product
-Product ties history
with quality
-Picture makes product
stand out
Professor Klinkowstein

9. Mariana Martinez
Professor Klinkowstein
Interview With Arrielle
Q: What type of business do you want to
open?
A: My own fashion line
Q: What challenges do you think you might
come across?
A: I think being unique from other
fashion lines, and getting my name out

10. Mariana Martinez
Professor Klinkowstein
Interview With Arrielle Cont.
Q: How do you think you will overcome this
challenge?
A: By continuing to learn more about design
and thinking of what types of clothing
people want most.

11. Mariana Martinez
Professor Klinkowstein
Conclusion
1. The people interviewed were unsure of how to
stand out among other businesses
2. A challenge with entrepreneurship is being
unique
3. One way to over come this is by reflecting how
your life can be better and implementing that
problem into a business

12. Mariana Martinez
Professor Klinkowstein

13. Mariana Martinez
Arch
Professor Klinkowstein

14. Mariana Martinez
Professor Klinkowstein
Black And White

15. Mariana Martinez
Professor Klinkowstein
Monochrome

16. Mariana Martinez
Dark
Professor Klinkowstein

17. Mariana Martinez
Diagonals
Professor Klinkowstein

18. Mariana Martinez
Professor Klinkowstein

19. Mariana Martinez
Professor Klinkowstein
Using robotic arms the iCloset stores
clothing electronically. Inserting the
garments captures a picture and
each clothing can be accessed
through the screen and dispensed
when necessary.

20. Mariana Martinez
Professor Klinkowstein

21. Mariana Martinez
Comfort
Professor Klinkowstein

22. Mariana Martinez
Professor Klinkowstein
Straight Forward

23. Mariana Martinez
Modern
Professor Klinkowstein

24. Mariana Martinez
Robotic
Professor Klinkowstein

25. Mariana Martinez
Professor Klinkowstein
Time saving

26. Mariana Martinez
Professor Klinkowstein

27. Mariana Martinez
Professor Klinkowstein
1.Works like a dream -Ambien
2. Do more – American Express
3. Life's Messy! Clean it up -Bissel

28. Mariana Martinez
Professor Klinkowstein

29. Mariana Martinez
Professor Klinkowstein
Thank You