Cost-Effective Searching:
Online strategies & practices to get the most
for your search dollar and your time
Searchers Aca...
Presentation links
phelpsresearch.com/speaking
Slideshare.net/marcyphelps
Twitter:
#InternetLibrarian
@marcyphelps
www.Phe...
What’s cost-effective?

COST-EFFECTIVE ≠ FREE
TIME = MONEY

www.PhelpsResearch.com

3
Value
Strategy
and
Resources

Time +
Expense
www.PhelpsResearch.com

4
Be
Prepared!

www.PhelpsResearch.com

5
Take control

Reference/client interview
Ongoing communication w/client

www.PhelpsResearch.com

6
Manage expectations
Narrow scope
Phase project
Pilot project

www.PhelpsResearch.com

7
Set your budget and stick to it!

www.PhelpsResearch.com

8
SEARCHING ON A BUDGET

www.PhelpsResearch.com

9
Make Google your friend
site:
filetype:
Autocomplete
Country-specific
Images
Practice for database searching
www.PhelpsRes...
“your topic” (“market research” OR
“research report” OR “market study”)
“your topic” (forecast OR trends OR
outlook OR sta...
Know when to pick up the phone
www.PhelpsResearch.com

12
“Only human sources can provide
commentary, opinion, feelings, intuition,
emotions, and commitment.”
-- Dr. Ben Gilad

www...
Use appropriate
free alternatives

What’s your area of
expertise?
Who are your clients?
How specialized is the
request?
Wh...
Government databases
USPTO.gov
General patent info for researching
competitors/markets

ERIC - Education Resource Informat...
National Library of Medicine
nlm.nih.gov
PubMed
ncbi.nlm.nih.gov/pubmed
TOXMAP – environmental health mapped
toxmap.nlm.ni...
USA.gov
Search or use specialized portals:
Data and Statistics
usa.gov/Topics/Reference-Shelf/Data.shtml
U.S. Government I...
A .gov for any topic
Directory of U.S. Govt. Portals
snipurl.com/256np9
Also includes:
Portals for government employees
Sp...
Scirus.com “Scirus is set to retire in early
2014”
Journal content, scientists’ home pages,
courseware, pre-prints, instit...
MarketsAndMarkets: Press Releases
http://snipurl.com/27vnybn
Press releases & summaries of reports
Snippets of data about ...
Reportlinker.com
Search for 1.2 million public documents
covering 450 industries, 220 countries
Market research reports, b...
bizologie: Free Research Reports
http://snipurl.com/253p0aq
KnowThis.com: Secondary Research - Low
Cost Sources
http://sni...
Know when to pay
 Specialized content

 Variety of formats

 Authoritative sources

 Customer service

 Pro search to...
Transactional pricing
Short-term subscriptions
Free trials
AIIP & other association discounts

www.PhelpsResearch.com

24
Low-cost options
Moody’s Analytics: Economy.com
First Research Industry Reports
http://snipurl.com/256skj

Claritas Market...
Alacra Store
www.alacrastore.com
100 million+ reports, company snapshots,
market profiles
From 120+ premium business infor...
NewsLibrary.com
Per article, monthly & annual subscriptions

APA PsycNET

snipurl.com/25cw9d
Search PsycARTICLES and PsycB...
TIME-SAVERS

www.PhelpsResearch.com

28
Create a report toolkit
Templates – Word, PP
Word Styles
Chart gallery
Map gallery
Branded!

www.PhelpsResearch.com

29
Formatted results
World Bank eAtlas of Global Development
http://snipurl.com/xskgi
Maps/graphs for more than 175 thematica...
American FactFinder
http://factfinder2.census.gov
Mapped U.S. demographic data from
Decennial Census, American Community
S...
Map it yourself
BatchGeo.com
Paste list of addresses

www.PhelpsResearch.com

32
Evernote.com
Save search results, emails, Twitter
messages
Search/share saved notes
Use on all devices

www.PhelpsResearch...
It’s all about balance
Combine strategy and
tools that match your
expertise/time/project
Always balance time
costs vs. sea...
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Cost Effective Searching: Online strategies to get the most for your search dollar and your time

  1. 1. Cost-Effective Searching: Online strategies & practices to get the most for your search dollar and your time Searchers Academy Marcy Phelps Phelps Research www.PhelpsResearch.com 1
  2. 2. Presentation links phelpsresearch.com/speaking Slideshare.net/marcyphelps Twitter: #InternetLibrarian @marcyphelps www.PhelpsResearch.com 2
  3. 3. What’s cost-effective? COST-EFFECTIVE ≠ FREE TIME = MONEY www.PhelpsResearch.com 3
  4. 4. Value Strategy and Resources Time + Expense www.PhelpsResearch.com 4
  5. 5. Be Prepared! www.PhelpsResearch.com 5
  6. 6. Take control Reference/client interview Ongoing communication w/client www.PhelpsResearch.com 6
  7. 7. Manage expectations Narrow scope Phase project Pilot project www.PhelpsResearch.com 7
  8. 8. Set your budget and stick to it! www.PhelpsResearch.com 8
  9. 9. SEARCHING ON A BUDGET www.PhelpsResearch.com 9
  10. 10. Make Google your friend site: filetype: Autocomplete Country-specific Images Practice for database searching www.PhelpsResearch.com 10
  11. 11. “your topic” (“market research” OR “research report” OR “market study”) “your topic” (forecast OR trends OR outlook OR statistics) “person’s name” (bio OR biography OR resume OR CV) www.PhelpsResearch.com 11
  12. 12. Know when to pick up the phone www.PhelpsResearch.com 12
  13. 13. “Only human sources can provide commentary, opinion, feelings, intuition, emotions, and commitment.” -- Dr. Ben Gilad www.PhelpsResearch.com 13
  14. 14. Use appropriate free alternatives What’s your area of expertise? Who are your clients? How specialized is the request? What’s your time frame? www.PhelpsResearch.com 14
  15. 15. Government databases USPTO.gov General patent info for researching competitors/markets ERIC - Education Resource Information Center (www.eric.ed.gov) Education + psychology sociology, group dynamics, and other topics #IL2011 15
  16. 16. National Library of Medicine nlm.nih.gov PubMed ncbi.nlm.nih.gov/pubmed TOXMAP – environmental health mapped toxmap.nlm.nih.gov National Network of Libraries of Medicine nnlm.gov www.PhelpsResearch.com 16
  17. 17. USA.gov Search or use specialized portals: Data and Statistics usa.gov/Topics/Reference-Shelf/Data.shtml U.S. Government Information, by Topic usa.gov/Citizen/Topics/All-Topics.shtml www.PhelpsResearch.com 17
  18. 18. A .gov for any topic Directory of U.S. Govt. Portals snipurl.com/256np9 Also includes: Portals for government employees Spanish-language portals 2 portals that don’t exist anymore www.PhelpsResearch.com 18
  19. 19. Scirus.com “Scirus is set to retire in early 2014” Journal content, scientists’ home pages, courseware, pre-prints, institutions, patents The Public Library of Law (www.plol.org) Case law, statutes, regulations, court rules, constitutions, legal forms 19
  20. 20. MarketsAndMarkets: Press Releases http://snipurl.com/27vnybn Press releases & summaries of reports Snippets of data about market size, shipments, projections, new technologies, key companies and more www.PhelpsResearch.com 20
  21. 21. Reportlinker.com Search for 1.2 million public documents covering 450 industries, 220 countries Market research reports, business news articles 1990s – present Also try ReportBuyer.com Market Research Library (snipurl.com/254de7f) www.PhelpsResearch.com 21
  22. 22. bizologie: Free Research Reports http://snipurl.com/253p0aq KnowThis.com: Secondary Research - Low Cost Sources http://snipurl.com/27vo00f MarketingCharts.com www.PhelpsResearch.com 22
  23. 23. Know when to pay  Specialized content  Variety of formats  Authoritative sources  Customer service  Pro search tools  Copyright compliance  Search multiple  Added sources analysis/opinions www.PhelpsResearch.com 23
  24. 24. Transactional pricing Short-term subscriptions Free trials AIIP & other association discounts www.PhelpsResearch.com 24
  25. 25. Low-cost options Moody’s Analytics: Economy.com First Research Industry Reports http://snipurl.com/256skj Claritas Marketplace http://snipurl.com/256sak Demographic reports/good for local areas Call account rep! www.PhelpsResearch.com 25
  26. 26. Alacra Store www.alacrastore.com 100 million+ reports, company snapshots, market profiles From 120+ premium business information sources Pay per document www.PhelpsResearch.com 26
  27. 27. NewsLibrary.com Per article, monthly & annual subscriptions APA PsycNET snipurl.com/25cw9d Search PsycARTICLES and PsycBOOKS free; purchase articles or book chapters. Purchase a 24-hour pass to search PsycINFO, PsycEXTRA, and PsycCRITIQUES; downloads free Skyminder.com www.PhelpsResearch.com 27
  28. 28. TIME-SAVERS www.PhelpsResearch.com 28
  29. 29. Create a report toolkit Templates – Word, PP Word Styles Chart gallery Map gallery Branded! www.PhelpsResearch.com 29
  30. 30. Formatted results World Bank eAtlas of Global Development http://snipurl.com/xskgi Maps/graphs for more than 175 thematicallyorganized indicators for > 200 countries Data Visualization Gallery http://census.gov/dataviz Federal IT Dashboard https://www.itdashboard.gov/ www.PhelpsResearch.com 30
  31. 31. American FactFinder http://factfinder2.census.gov Mapped U.S. demographic data from Decennial Census, American Community Survey, & other Census Bureau products www.PhelpsResearch.com 31
  32. 32. Map it yourself BatchGeo.com Paste list of addresses www.PhelpsResearch.com 32
  33. 33. Evernote.com Save search results, emails, Twitter messages Search/share saved notes Use on all devices www.PhelpsResearch.com 33
  34. 34. It’s all about balance Combine strategy and tools that match your expertise/time/project Always balance time costs vs. search costs www.PhelpsResearch.com 34

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