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Cost Effective Searching: Online strategies to get the most for your search dollar and your time

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Searchers Academy workshop presentation - Internet Librarian 2013

Searchers Academy workshop presentation - Internet Librarian 2013

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  • 1. Cost-Effective Searching: Online strategies & practices to get the most for your search dollar and your time Searchers Academy Marcy Phelps Phelps Research www.PhelpsResearch.com 1
  • 2. Presentation links phelpsresearch.com/speaking Slideshare.net/marcyphelps Twitter: #InternetLibrarian @marcyphelps www.PhelpsResearch.com 2
  • 3. What’s cost-effective? COST-EFFECTIVE ≠ FREE TIME = MONEY www.PhelpsResearch.com 3
  • 4. Value Strategy and Resources Time + Expense www.PhelpsResearch.com 4
  • 5. Be Prepared! www.PhelpsResearch.com 5
  • 6. Take control Reference/client interview Ongoing communication w/client www.PhelpsResearch.com 6
  • 7. Manage expectations Narrow scope Phase project Pilot project www.PhelpsResearch.com 7
  • 8. Set your budget and stick to it! www.PhelpsResearch.com 8
  • 9. SEARCHING ON A BUDGET www.PhelpsResearch.com 9
  • 10. Make Google your friend site: filetype: Autocomplete Country-specific Images Practice for database searching www.PhelpsResearch.com 10
  • 11. “your topic” (“market research” OR “research report” OR “market study”) “your topic” (forecast OR trends OR outlook OR statistics) “person’s name” (bio OR biography OR resume OR CV) www.PhelpsResearch.com 11
  • 12. Know when to pick up the phone www.PhelpsResearch.com 12
  • 13. “Only human sources can provide commentary, opinion, feelings, intuition, emotions, and commitment.” -- Dr. Ben Gilad www.PhelpsResearch.com 13
  • 14. Use appropriate free alternatives What’s your area of expertise? Who are your clients? How specialized is the request? What’s your time frame? www.PhelpsResearch.com 14
  • 15. Government databases USPTO.gov General patent info for researching competitors/markets ERIC - Education Resource Information Center (www.eric.ed.gov) Education + psychology sociology, group dynamics, and other topics #IL2011 15
  • 16. National Library of Medicine nlm.nih.gov PubMed ncbi.nlm.nih.gov/pubmed TOXMAP – environmental health mapped toxmap.nlm.nih.gov National Network of Libraries of Medicine nnlm.gov www.PhelpsResearch.com 16
  • 17. USA.gov Search or use specialized portals: Data and Statistics usa.gov/Topics/Reference-Shelf/Data.shtml U.S. Government Information, by Topic usa.gov/Citizen/Topics/All-Topics.shtml www.PhelpsResearch.com 17
  • 18. A .gov for any topic Directory of U.S. Govt. Portals snipurl.com/256np9 Also includes: Portals for government employees Spanish-language portals 2 portals that don’t exist anymore www.PhelpsResearch.com 18
  • 19. Scirus.com “Scirus is set to retire in early 2014” Journal content, scientists’ home pages, courseware, pre-prints, institutions, patents The Public Library of Law (www.plol.org) Case law, statutes, regulations, court rules, constitutions, legal forms 19
  • 20. MarketsAndMarkets: Press Releases http://snipurl.com/27vnybn Press releases & summaries of reports Snippets of data about market size, shipments, projections, new technologies, key companies and more www.PhelpsResearch.com 20
  • 21. Reportlinker.com Search for 1.2 million public documents covering 450 industries, 220 countries Market research reports, business news articles 1990s – present Also try ReportBuyer.com Market Research Library (snipurl.com/254de7f) www.PhelpsResearch.com 21
  • 22. bizologie: Free Research Reports http://snipurl.com/253p0aq KnowThis.com: Secondary Research - Low Cost Sources http://snipurl.com/27vo00f MarketingCharts.com www.PhelpsResearch.com 22
  • 23. Know when to pay  Specialized content  Variety of formats  Authoritative sources  Customer service  Pro search tools  Copyright compliance  Search multiple  Added sources analysis/opinions www.PhelpsResearch.com 23
  • 24. Transactional pricing Short-term subscriptions Free trials AIIP & other association discounts www.PhelpsResearch.com 24
  • 25. Low-cost options Moody’s Analytics: Economy.com First Research Industry Reports http://snipurl.com/256skj Claritas Marketplace http://snipurl.com/256sak Demographic reports/good for local areas Call account rep! www.PhelpsResearch.com 25
  • 26. Alacra Store www.alacrastore.com 100 million+ reports, company snapshots, market profiles From 120+ premium business information sources Pay per document www.PhelpsResearch.com 26
  • 27. NewsLibrary.com Per article, monthly & annual subscriptions APA PsycNET snipurl.com/25cw9d Search PsycARTICLES and PsycBOOKS free; purchase articles or book chapters. Purchase a 24-hour pass to search PsycINFO, PsycEXTRA, and PsycCRITIQUES; downloads free Skyminder.com www.PhelpsResearch.com 27
  • 28. TIME-SAVERS www.PhelpsResearch.com 28
  • 29. Create a report toolkit Templates – Word, PP Word Styles Chart gallery Map gallery Branded! www.PhelpsResearch.com 29
  • 30. Formatted results World Bank eAtlas of Global Development http://snipurl.com/xskgi Maps/graphs for more than 175 thematicallyorganized indicators for > 200 countries Data Visualization Gallery http://census.gov/dataviz Federal IT Dashboard https://www.itdashboard.gov/ www.PhelpsResearch.com 30
  • 31. American FactFinder http://factfinder2.census.gov Mapped U.S. demographic data from Decennial Census, American Community Survey, & other Census Bureau products www.PhelpsResearch.com 31
  • 32. Map it yourself BatchGeo.com Paste list of addresses www.PhelpsResearch.com 32
  • 33. Evernote.com Save search results, emails, Twitter messages Search/share saved notes Use on all devices www.PhelpsResearch.com 33
  • 34. It’s all about balance Combine strategy and tools that match your expertise/time/project Always balance time costs vs. search costs www.PhelpsResearch.com 34