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Cost Effective Searching: Online strategies to get the most for your search dollar and your time
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Cost Effective Searching: Online strategies to get the most for your search dollar and your time


Searchers Academy workshop presentation - Internet Librarian 2013

Searchers Academy workshop presentation - Internet Librarian 2013

Published in Business , Technology
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  • 1. Cost-Effective Searching: Online strategies & practices to get the most for your search dollar and your time Searchers Academy Marcy Phelps Phelps Research 1
  • 2. Presentation links Twitter: #InternetLibrarian @marcyphelps 2
  • 3. What’s cost-effective? COST-EFFECTIVE ≠ FREE TIME = MONEY 3
  • 4. Value Strategy and Resources Time + Expense 4
  • 5. Be Prepared! 5
  • 6. Take control Reference/client interview Ongoing communication w/client 6
  • 7. Manage expectations Narrow scope Phase project Pilot project 7
  • 8. Set your budget and stick to it! 8
  • 10. Make Google your friend site: filetype: Autocomplete Country-specific Images Practice for database searching 10
  • 11. “your topic” (“market research” OR “research report” OR “market study”) “your topic” (forecast OR trends OR outlook OR statistics) “person’s name” (bio OR biography OR resume OR CV) 11
  • 12. Know when to pick up the phone 12
  • 13. “Only human sources can provide commentary, opinion, feelings, intuition, emotions, and commitment.” -- Dr. Ben Gilad 13
  • 14. Use appropriate free alternatives What’s your area of expertise? Who are your clients? How specialized is the request? What’s your time frame? 14
  • 15. Government databases General patent info for researching competitors/markets ERIC - Education Resource Information Center ( Education + psychology sociology, group dynamics, and other topics #IL2011 15
  • 16. National Library of Medicine PubMed TOXMAP – environmental health mapped National Network of Libraries of Medicine 16
  • 17. Search or use specialized portals: Data and Statistics U.S. Government Information, by Topic 17
  • 18. A .gov for any topic Directory of U.S. Govt. Portals Also includes: Portals for government employees Spanish-language portals 2 portals that don’t exist anymore 18
  • 19. “Scirus is set to retire in early 2014” Journal content, scientists’ home pages, courseware, pre-prints, institutions, patents The Public Library of Law ( Case law, statutes, regulations, court rules, constitutions, legal forms 19
  • 20. MarketsAndMarkets: Press Releases Press releases & summaries of reports Snippets of data about market size, shipments, projections, new technologies, key companies and more 20
  • 21. Search for 1.2 million public documents covering 450 industries, 220 countries Market research reports, business news articles 1990s – present Also try Market Research Library ( 21
  • 22. bizologie: Free Research Reports Secondary Research - Low Cost Sources 22
  • 23. Know when to pay  Specialized content  Variety of formats  Authoritative sources  Customer service  Pro search tools  Copyright compliance  Search multiple  Added sources analysis/opinions 23
  • 24. Transactional pricing Short-term subscriptions Free trials AIIP & other association discounts 24
  • 25. Low-cost options Moody’s Analytics: First Research Industry Reports Claritas Marketplace Demographic reports/good for local areas Call account rep! 25
  • 26. Alacra Store 100 million+ reports, company snapshots, market profiles From 120+ premium business information sources Pay per document 26
  • 27. Per article, monthly & annual subscriptions APA PsycNET Search PsycARTICLES and PsycBOOKS free; purchase articles or book chapters. Purchase a 24-hour pass to search PsycINFO, PsycEXTRA, and PsycCRITIQUES; downloads free 27
  • 28. TIME-SAVERS 28
  • 29. Create a report toolkit Templates – Word, PP Word Styles Chart gallery Map gallery Branded! 29
  • 30. Formatted results World Bank eAtlas of Global Development Maps/graphs for more than 175 thematicallyorganized indicators for > 200 countries Data Visualization Gallery Federal IT Dashboard 30
  • 31. American FactFinder Mapped U.S. demographic data from Decennial Census, American Community Survey, & other Census Bureau products 31
  • 32. Map it yourself Paste list of addresses 32
  • 33. Save search results, emails, Twitter messages Search/share saved notes Use on all devices 33
  • 34. It’s all about balance Combine strategy and tools that match your expertise/time/project Always balance time costs vs. search costs 34