Business searching for engineering 185 fri am power point oct 18 2013


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Business searching for engineering 185 fri am power point oct 18 2013

  1. 1. STRATEGIES AND SOURCES FOR LOCATING BUSINESS INFORMATION Art of Engineering Endeavors/Engineering 185 October 18, 2013 Michael Oppenheim
  2. 2. TODAY’S TALK:  Developing an efficient business research strategy  Sample Product Research Strategies  Using the interactive UCLA LibGuide Business Information for Engineers  Getting to the UCLA Rosenfeld Management Library online  Finding Industry and Company Information  Finding Information about the Market(s) and Consumers  Finding Government Information  about consumers  about regulations and product safety  Following up after today
  3. 3. Online “Handout” for Engineering 185:
  4. 4. Access all the available Business Information Databases from the Science and Engineering Library Web site –
  5. 5. UCLA or UC = Entire UCLA community may use in person in any UCLA library, or remotely by using the UCLA VPN or the Bruin Online Proxy Serve Anderson = Available only to current holders of Anderson School Network accounts (and also not available on any public workstations)
  7. 7. DEFINING AND CLASSIFYING AN INDUSTRY Look up a product/service/industry to identify its 4-digit (SIC) or 6-digit (NAICS) code number; use it as an indexing “term” (or “tag”) in databases and directories North American Industry Cla – 1997 to current SIC Code – 1937 through 1987 and still in use
  8. 8. NAICS Code Look-Up:
  9. 9. NAICS Code Look-Up:
  10. 10. Use IBISWorld to find current, 30- to 50-page reports using NAICS and/or SIC industry code numbers
  11. 11. Standard IBISWorld Report Components
  12. 12. Also Available in IBISWorld: What Drives Demand for Your Product? Access “US Business Environment Profiles” from the “Industry Risk Ratings Tab”
  13. 13. MarketLine Advantage Reports special features: “SWOT” (companies) and “Five Forces” (industries) Analyses Access this content through links provided on the “Business Information for Engineers” LibGuide: At the “Company Information” Tab: At the “Industry Information” Tab:
  14. 14. MarketLine Advantage Industry Reports Special Feature: “Five Forces Analysis”
  16. 16. Get a MarketLine Report for a Company You May Already Be Considering example: Philips Healthcare
  17. 17. Typical MarketLine Company Report Features illustrations from: Philips Healthcare report
  18. 18. FINDING INFORMATION ABOUT THE MARKET FOR YOUR PRODUCT • Who’s making the product, or something like it? • Who’s buying it, or who is likely to buy your similar product? • “Market” and “Industry” are often interchangeable terms—check out both Industry Information databases and Market Research databases, in addition to Business Articles databases
  19. 19. Business Source Complete (aka “EBSCOHost”) “Thesaurus” = guide to official, consistently-used subject/concept indexing terms
  20. 20. Using the Subject Thesaurus in Business Source Complete
  21. 21. Business Source Complete Search Results Limits already applied to the results:
  22. 22. Main Search Screen for Factiva Click on “Examples” for search tips and tricks Open these up to take advantage of “Intelligent Indexing”
  23. 23. Factiva: Using “Intelligent Indexing” to “Pre-Filter” (or to post-filter) a Search It’s okay to leave this blank, if you like! Applying “Intelligent Indexing” filters
  24. 24. Factiva: Results Screen The “Discovery Pane” visually mines the contents of the results
  25. 25. Special strength!
  26. 26. Academic “Real-World” Market Research Reports
  27. 27. SimplyMap Quantify and Analyze U.S. Consumers and Their Buying Potential Two ways to use SimplyMap: 1.Create your own account, to be able to save your work, or.. 2.Just log in anonymously, and take your work with you when you’re finished
  28. 28. SimplyMap Map, Chart, and Rank U.S. Demographic and Psychographic Data “Where are Americans most receptive to high tech products, ranked state by state?” Data source: ExperianSimmonsLOCAL For specialized, in-depth assistance, contact UCLA’s SimplyMap account rep and trainer, Steven Swartz: (888) 845-5064 extension 64
  30. 30. U.S. Census Data via American FactFinder: The Foundation for Demographic Information About Americans
  31. 31. Use the ACS to Update Data Between Decennial Census Counts
  33. 33. Electronic Code of Federal Regulations “Simple Search” by Keyword(s)
  34. 34. “Is My Type of Product Regulated by the CPSC?” Look Here in Addition to the Code of Federal Regulations Products Regulated by Other Government Agencies: One major example: Medical Devices, regulated by the FDA see
  35. 35. U.S. Consumer Product Safety Commission
  36. 36.
  37. 37. Following-Up …. For Future Questions: Consult a Business Librarian business librarian: Today’s librarian: Michael Oppenheim ~