Creativity & Designhave gained importance in the last yearsInterest PepsiCo Creates Chief Design Oﬃcer Role 3M Guru Porcini Will Build Design Culture Spanning Everything From Packaging to Digital Experiences Time
MeasuringCreativity, Design and Innovation in the Cities
GCI Global Creativity Index“The rise of the creative class” (Florida 2002). Factor Variable Global R&D investmentWe live in a “Creative Age”. Florida’s thesis is Global researcherscentered on: Technology, Talent and Tolerance. TECHNOLOGY Global innovationHe is interested in studying the concentration The technology indexof “creative individuals” in different regions. Human CapitalThe “creative class” has strong influence in TALENT Creative Classmaking a region prosper economically. The talent index Tolerance toward ethnic and racial minorities TOLERANCE Tolerance toward gays and lesbians The tolerance index THE GLOBAL CREATIVITY INDEX Economic output/GDP per capita Global competitiveness index ECONOMIC AND SOCIAL Global entrepreneurship index PROGRESS MEASURES Income inequality Human development index Happiness/life satisfaction3T Driven Innovation
Inno Metrics: DCI A Design, Creativity & Innovation ScoreboardIndicators Indicators From a rather different perspective Hollanders & Van Cruysen A. CREATIVE CLIMATE B. CREATIVITY & DESIGNA1 CREATIVE EDUCATION B1 CREATIVE SECTORA1.1 Number of art schools per million population (2009) have proposed an ad hoc scoreboard approach. B1.1 Share of creative occupation of population aged 25 to 64A1.2 Quality of educational system B1.2. Share of knowledge workers in S&TA1.3 Public expending on education B1.3 Value added share of creative industries Share of tertiary education enrollment by fields of education relatedA1.4 B2 CREATIVITY IN R&D) to cultureA1.5 Extent of Staff Training B2.1 National pattent applications per million populationA2 SELF EXPRESSION B2.2 Scientific publications per million populationA2.1 Language skills B2.3 Trademark applications by residents per million populationA2.2 Share of population involved in artistic activities B2.4 Capacity for innovationA2.3 Self-expression values B3 DESIGN ACTIVITIESA3 OPENNESS & TOLERANCE B3.1 Importance of design staff for innovationA3.1 Share of foreign tertiary students B3.2 Number of designers per million populationA3.2 Share of foreigners in employment of population aged 25 to 64 Share of cultural employment in total employment for employees B3.3 Community design applications per million populationA3.3 B3.4 Production process sophistication with a completed tertiary education Degree of urbanisation of population aged 25 to 64 B3.5 Uniqueness of product designA3.4 (share of population living in densely-populated areas) B4 COMPETiTiVENESS iN DESiGN Openess to other countries, share of population very interested Exports design related services as a percentage ofA3.5 B4.1 in arts and culture in own or other countries. services exportsA3.6 Brain Drain B4.2 Exports design as a percentage of merchandise exports B4.3 Value chain breadth B4.4 Extent of brandingCreative climate matters!!!
CCI Creative City Index projects. It differs from most indexes by looking at the city Indicator Brief description places by exploring their urban dynamics, processes and “The Creative City Index assesses the creative pulse of Political & public framework Measures the role of political and public infrastructure, including human resources, to as an integrated whole from an insider and outsider perspective through a series ten broad crosscutting incentive creativity in a place. Distinctiveness, diversity, vitality & expression This indicator measures if the cultural offering in a place is wide and it welcomes debate and critical thinking. Outsiders coexist in harmony with local habitants. Openness, trust, accessibility & participation This indicator measures the way society, institutions and organizations operate to create an enabling environment composed by people domains” (Landry and Hyams 2012). from a diversity of backgrounds. Entrepreneurship, exploration & innovation Measures the entrepreneurship culture in a place. Also, it looks for information regarding the development of R&D and innovation. Strategic leadership, agility & vision Measures aspects linked to build a strong sense of vision for a place, where thinking is strategic and future proofing. Talent development & the learning landscape This indicator is linked to the quality of learning and knowledge produced in a creative place. Communication, connectivity, networking & Even when learning and knowledge production media is important in a place, likewise technology is crucial for its development. The place & place-making Measures urban characteristics of a place. Liveability & well-being It is about the quality of life in a place. Professionalism & effectiveness It is about doing things with professionalism and quality.Feel the city!!!
InternationalDesign Moultrie and his team have developed an internaHonal design scoreboard for measuring the design capability of design in countries. Scoreboard Indicator Comments Total public investment in design promotion Authors considered investment only by the and support government and recognized national institutes. Total number of design graduates It includes: graphic/communication design, interior design, industrial/product design, digital/web/media design, fashion design. Total number of WIPO design registrations WIPO was the only source considered because it represents an international route for design registration. Total number of WIPO trademarks WIPO was the only source considered because it registrations represents an international route for trademark registration. Total number of design firms It includes: graphic/communication design, interior design, industrial/product design, digital/web/media design, fashion design. Total turnover of the design services sector Total employment in design services Employment should include all employees, not just those engaged in design
México In the Global Creativity Index 62 Global R&D investment 49 /82 Global researchers 49 /82 Global innovaHon 74 / 177 82Technology index
México In the Global Creativity Index65 82 Human Capital 58 over 82 CreaHve Class Talent index 58 over 82
México In the Global Creativity Index 36 Tolerance toward ethnic and racial minoriHes 52 over 82 Tolerance toward gays and lesbians 82 23 over 82 Tolerance index
México61In the Global Creativity Index 82
107 46 76 .78% 73 142 142 ProducHon process ArHcles per million populaHon 142 NaHonal InsHtute of StaHsHc (INEGI) Quality of EducaHonal System sophisHcaHon Capacity of InnovaHon ? 8.38 Uniqueness of product design Number of resident patent ﬁlings per million populaHon México Share of tertiary In the Design, Creativity and education enrollment by fields: HAE = 14.6% 608 4.07 Innovation Scoreboard Health = 9.7% SS, B & L = 38.7% trademark applicaHons per million populaHon 7 Extent of Staﬀ Training I N N O M e t r i c s Services 3.3% Engineering, manufacturing and construction = .73% Share of foreign 19.3% terHary students (7689)
CONCLUSIONS There are not enough approaches to measure the impact of creaHvity and design linked to the innovaHon capacity of a city. Yes, we can measure creaHvity, design and innovaHon with exisHng frameworks but the picture is not complete…you have to live the city. ExisHng frameworks does not capture the whole creaHve spirit of a city. A lot of things to do but without loosing our origins.
CONCLUSIONS Informal economy
Community driven projects: Santa Barbara Neighborhood
Design & Crafs MulHdisciplinary Program
Factories of Arts & Handcrafs Network
NaHonal Center of InnovaHon and Craf Development: -‐ You can buy handcrafs -‐ Kids learn craf techniques & legacy -‐ Laboratory for developing new techniques -‐ Supported by public administraHon