3. Media for social interaction that uses Web 2.0 to change broadcast media monologues into social media dialogues Different from traditional forms of media Communication platforms based on interaction Social networks, blogs, social bookmarking, sharing, etc. Represents many areas of an organization Media that engages What is Social Media?
4. Objectives Listen to client conversations with each other Analyze said conversations Relate this information to the information existent within your company Act upon these client conversations What is Social Media?
5. POST – pillars to success People What are your people, your customers, ready for? Do they prefer social networks, blogging, or reviewing products online? Objective What are you trying to accomplish: more internal collaboration, higher product sales, increase brand awareness, etc? Strategy Your tactics should be aligned with what roles your customers are comfortable with online. Technology Listed last because technologies change rapidly. What matters is the movement behind the surging technology. What is Social Media?
7. We are no longer in the Information Age. We are in the Attention Age. Consumers are now spending more time in front of interactive screens – computer and mobile. It’s not about competition. It’s about engagement. Spend time where your users/consumers/ clients/donors/etc. are hanging out. Why Social Media?
8. Twitter is producing over 2 billion tweets a month. YouTube users upload over 24 hours of video every minute Why Social Media?
9. Worldwide 72% of the Internet population are active on at least 1 social network. In the last 5 years, time spent on the Internet has gone up by 117%. YouTube is the 2nd largest search engine – bigger than Yahoo! and Bing. Why Social Media? Latin America Latin America makes up 10.4% of the world’s Internet users. 32% of Latin America’s population has access to Internet. From 2007-2009, growth rate of Nicaraguan users with Internet access was 287%.
10. New form of Marketing Push and pray vs. pull and stay Marketing mix: Product Promotion Price Place Participation Importance of going viral WhySocial Media?
12. The bottom line Life is marketing, and marketing lives off of ROI Measuring online efforts is tedious but important to prove success Move from “eyeball-based” marketingto “conversion-based”marketing Convincing staff is sometimes the hardest part The amount of data and experiments possible are limited only by your imagination Measuring Results
13. Tools Set goals y create reports Listen, measure, experiment, analyze and act Google Analytics Google Website Optimizer Google Alerts Wordpressplugins HootSuite, TweetDeck, CoTweet Twitalyzer Facebook Insights Measuring Results
15. Ways to engage Read, comment, and guest post Reply to each and every comment Share buttons Promote others 12x more then yourself Connect with potential & existing clients More @replies than broadcasts – done properly Ask questions, ask questions, ask questions Upload, upload, upload Egg timer to manage time spent To-Finish List
16. How to blog Wordpress Easily creates a mobile-friendly site (WPTouchPlugin) Plugins available for all kinds of needs Platform to support an entire website, not just a blog WooThemes.com – 1234 Feedburner for RSS Interact with other blogs Connect with industry leaders and influencers Build email database To-Finish List
17. Design and organization Wordpress automatically updates social networks with new posts Facebook Know the difference between Page and Group Page is usually better due to its analytics Create incentives for sharing and inviting friends Incorporate customized, branded landing page Cross-link between: Website, Twitter, LinkedIn, Flickr, Slideshare, YouTube Implement share buttons to facilitate spread of information To-Finish List
18. SEO – Search Engine Optimization Include SiteMaps Implement keywords on all content alt-tags, titles, information, images, etc Obtain high-authority links pointing to website Create more online outposts Integrate links from the blog Eliminate frames and use of Flash to make content more search-engine-friendly To-Finish List
19. Connect with me marcinator marcellachamorro mchamorro http://feeds.feedburner.com/marcinator marcechamorro marcella.chamorro
