What is Social Media?


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What is Social Media?

  1. What is Social Media?<br />
  2. Media for social interaction that uses Web 2.0 to change broadcast media monologues into social media dialogues<br />Different from traditional forms of media<br />Communication platforms based on interaction<br />Social networks, blogs, social bookmarking, sharing, etc.<br />Represents many areas of an organization<br />Media that engages<br />What is Social Media?<br />
  3. Objectives<br />Listen to client conversations with each other<br />Analyze said conversations<br />Relate this information to the information existent within your company<br />Act upon these client conversations<br />What is Social Media?<br />
  4. POST – pillars to success<br />People<br />What are your people, your customers, ready for? Do they prefer social networks, blogging, or reviewing products online?<br />Objective<br />What are you trying to accomplish: more internal collaboration, higher product sales, increase brand awareness, etc?<br />Strategy<br />Your tactics should be aligned with what roles your customers are comfortable with online.<br />Technology<br />Listed last because technologies change rapidly. What matters is the movement behind the surging technology. <br />What is Social Media?<br />
  5. Why Social Media?<br />
  6. We are no longer in the Information Age. We are in the Attention Age.<br />Consumers are now spending more time in front of interactive screens – computer and mobile.<br />It’s not about competition. It’s about engagement.<br />Spend time where your users/consumers/ clients/donors/etc. are hanging out.<br />Why Social Media?<br />
  7. Twitter is producing over 2 billion tweets a month.<br />YouTube users upload over 24 hours of video every minute<br />Why Social Media?<br />
  8. Worldwide<br />72% of the Internet population are active on at least 1 social network.<br />In the last 5 years, time spent on the Internet has gone up by 117%.<br />YouTube is the 2nd largest search engine – bigger than Yahoo! and Bing.<br />Why Social Media?<br />Latin America<br />Latin America makes up 10.4% of the world’s Internet users.<br />32% of Latin America’s population has access to Internet.<br />From 2007-2009, growth rate of Nicaraguan users with Internet access was 287%.<br />
  9. New form of Marketing<br />Push and pray vs. pull and stay<br />Marketing mix:<br />Product<br />Promotion<br />Price<br />Place<br />Participation<br />Importance of going viral<br />WhySocial Media?<br />
  10. Measuring Results<br />
  11. The bottom line<br />Life is marketing, and marketing lives off of ROI<br />Measuring online efforts is tedious but important to prove success<br />Move from “eyeball-based” marketingto “conversion-based”marketing<br />Convincing staff is sometimes the hardest part<br />The amount of data and experiments possible are limited only by your imagination<br />Measuring Results<br />
  12. Tools<br />Set goals y create reports<br />Listen, measure, experiment, analyze and act<br />Google Analytics<br />Google Website Optimizer<br />Google Alerts<br />Wordpressplugins<br />HootSuite, TweetDeck, CoTweet<br />Twitalyzer<br />Facebook Insights<br />Measuring Results<br />
  13. To-Finish List<br />
  14. Ways to engage<br />Read, comment, and guest post<br />Reply to each and every comment<br />Share buttons<br />Promote others 12x more then yourself<br />Connect with potential & existing clients<br />More @replies than broadcasts – done properly<br />Ask questions, ask questions, ask questions<br />Upload, upload, upload<br />Egg timer to manage time spent<br />To-Finish List<br />
  15. How to blog<br />Wordpress<br />Easily creates a mobile-friendly site (WPTouchPlugin)<br />Plugins available for all kinds of needs<br />Platform to support an entire website, not just a blog<br />WooThemes.com – 1234<br />Feedburner for RSS<br />Interact with other blogs<br />Connect with industry leaders and influencers<br />Build email database<br />To-Finish List<br />
  16. Design and organization<br />Wordpress automatically updates social networks with new posts<br />Facebook<br />Know the difference between Page and Group<br />Page is usually better due to its analytics<br />Create incentives for sharing and inviting friends<br />Incorporate customized, branded landing page<br />Cross-link between: Website, Twitter, LinkedIn, Flickr, Slideshare, YouTube<br />Implement share buttons to facilitate spread of information<br />To-Finish List<br />
  17. SEO – Search Engine Optimization<br />Include SiteMaps<br />Implement keywords on all content<br />alt-tags, titles, information, images, etc<br />Obtain high-authority links pointing to website<br />Create more online outposts<br />Integrate links from the blog<br />Eliminate frames and use of Flash to make content more search-engine-friendly<br />To-Finish List<br />
  18. Connect with me<br />marcinator<br />marcellachamorro<br />mchamorro<br />http://feeds.feedburner.com/marcinator<br />marcechamorro<br />marcella.chamorro<br />