What is Social Media?

Media for social interaction that uses Web 2.0 to change broadcast media monologues into social media dialogues
Different from traditional forms of media
Communication platforms based on interaction
Social networks, blogs, social bookmarking, sharing, etc.
Represents many areas of an organization
Media that engages

Objectives
Listen to client conversations with each other
Analyze said conversations
Relate this information to the information existent within your company
Act upon these client conversations

POST – pillars to success
People
What are your people, your customers, ready for? Do they prefer social networks, blogging, or reviewing products online?
Objective
What are you trying to accomplish: more internal collaboration, higher product sales, increase brand awareness, etc?
Strategy
Your tactics should be aligned with what roles your customers are comfortable with online.
Technology
Listed last because technologies change rapidly. What matters is the movement behind the surging technology.

Why Social Media?

We are no longer in the Information Age. We are in the Attention Age.
Consumers are now spending more time in front of interactive screens – computer and mobile.
It’s not about competition. It’s about engagement.
Spend time where your users/consumers/ clients/donors/etc. are hanging out.
Why Social Media?

Twitter is producing over 2 billion tweets a month.
YouTube users upload over 24 hours of video every minute
Why Social Media?

Worldwide
72% of the Internet population are active on at least 1 social network.
In the last 5 years, time spent on the Internet has gone up by 117%.
YouTube is the 2nd largest search engine – bigger than Yahoo! and Bing.
Why Social Media?
Latin America
Latin America makes up 10.4% of the world’s Internet users.
32% of Latin America’s population has access to Internet.
From 2007-2009, growth rate of Nicaraguan users with Internet access was 287%.

New form of Marketing
Push and pray vs. pull and stay
Marketing mix:
Product
Promotion
Price
Place
Participation
Importance of going viral
WhySocial Media?

Measuring Results

The bottom line
Life is marketing, and marketing lives off of ROI
Measuring online efforts is tedious but important to prove success
Move from “eyeball-based” marketingto “conversion-based”marketing
Convincing staff is sometimes the hardest part
The amount of data and experiments possible are limited only by your imagination
Measuring Results

Tools
Set goals y create reports
Listen, measure, experiment, analyze and act
Google Analytics
Google Website Optimizer
Google Alerts
Wordpressplugins
HootSuite, TweetDeck, CoTweet
Twitalyzer
Facebook Insights
Measuring Results

To-Finish List

Ways to engage
Read, comment, and guest post
Reply to each and every comment
Share buttons
Promote others 12x more then yourself
Connect with potential & existing clients
More @replies than broadcasts – done properly
Ask questions, ask questions, ask questions
Upload, upload, upload
Egg timer to manage time spent
To-Finish List

How to blog
Wordpress
Easily creates a mobile-friendly site (WPTouchPlugin)
Plugins available for all kinds of needs
Platform to support an entire website, not just a blog
WooThemes.com – 1234
Feedburner for RSS
Interact with other blogs
Connect with industry leaders and influencers
Build email database
To-Finish List

Design and organization
Wordpress automatically updates social networks with new posts
Facebook
Know the difference between Page and Group
Page is usually better due to its analytics
Create incentives for sharing and inviting friends
Incorporate customized, branded landing page
Cross-link between: Website, Twitter, LinkedIn, Flickr, Slideshare, YouTube
Implement share buttons to facilitate spread of information
To-Finish List

SEO – Search Engine Optimization
Include SiteMaps
Implement keywords on all content
alt-tags, titles, information, images, etc
Obtain high-authority links pointing to website
Create more online outposts
Integrate links from the blog
Eliminate frames and use of Flash to make content more search-engine-friendly
To-Finish List

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What is Social Media?

by Marcella Chamorro on Aug 15, 2010

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What is Social Media? — Presentation Transcript