Table of Contents• What is Imbee?• Imbee - Safety First• Why Imbee?• Why Partner with Imbee?• Original Programming• Event Marketing• Social Network• Gaming• Contact info
What is Imbee? Imbee is a safer, social networking and media site created speciﬁcally for 8 to 14 year olds. Imbee offers the ultimate “mash-up” for Tweens and is destined to be the #1 online social networking, media, and gaming destination. Imbee offers: • Access to over *200,000 Imbee Tween users • Cutting-edge, social-networking technology • A dedicated space to meet other Tweens in a safe social and environment • The ability to interact with exclusive and innovative original short-form programming. All produced in HD • Sneak peeks at one-of-a-kind experiences at Hollywood premiers and events • Special “behind-the-scenes” look at shows and festivals • Unique apps and a chance to play state-of-the-art online games with friends across the globe • Music and ringtone downloads*Current marketing efforts and strategic alliances, forecast a 200 percent user growth by fourth quarter , 2011
Imbee - Safety First For security and COPPA compliance, Imbee requires identity authentication via a credit card from a parent or a teacher. Once a parent authorizes a userʼs account, the user will have full access to the features on the site. From there, Imbee has built-in security settings that allow the parent to set age-appropriate parameters related to the userʼs online activities. • Imbee is the 1st secure social networking site for kids.• Imbee is different from other social networking sites because it is designed for kids, and every kid account needs a veriﬁed parent account attached to their account• Parent accounts are veriﬁed by a $1 charge to their credit card the same method used by the United States Post Ofﬁce to verify the identity in change of address requests.• Imbee also works closely with CARU (Childrens Advertising Review United) to make sure Imbee follows the federal regulations for COPPA (Childrens Online Privacy Protection Act).• With people joining social networks every day, Imbee is proud to be a safe social network destination for kids! Pop sensation WILLOW SMITH deﬁed her parents orders to avoid social networking sites - so mum JADA PINKETT SMITH conﬁscated her computer for a month.
Why Imbee? Tweenʼs Appetite for Broadband Content Among Kids and Teens is growing. Imbee realizes that the future of media is online. •Kids using broadband at home will grow from 11.6 million to 22.7 million in 20121 •79% of teens 13-17 downloaded or streamed a video clip in the past month •58% boys and girls age 10-18 play games on the Internet every week2 •Playing games and streaming videos are some of the favorite online activities of kids and teens3 •Kids 10-18 spend 6.5 hours every week playing games on the Internet •48% of kids 6-11 play online gamesSource: (1) Jupiter Broadband Forecast, 2) eMarketer, (3) eMarketer Kids and Teens Online: Virtual Worlds Open New Universe
Imbee is the convergence of traditional media, on-line, and experiential. Outdoor Web Site Social Broadcast Media Print Traditional Online Banner Ads Advertising Media P.R. E-mail Product Experiential Event and Placement/ sponsorship Integration activation Sampling Buzz Marketing
Imbee deﬁnes the future of New Media. Content-plus distribution is key! Imbee sees the market changing, and is committed to being the #1 online destination to bring Tweens users age-appropriate exclusive content when and how they want it. Source, Hereʼs The Truth About The Future of The Media Industry December 10, 2010
The “New Media” LandscapeImbee is in a prime position to capture the 20 million users aged 3 to 17 that will beonline in 2011 searching for interaction and socialization opportunities. An expected 53%of children on the Web will belong to a virtual world within four years. Source, Hereʼs The Truth About The Future of The Media Industry December 10, 2010
Why partner with Imbee? Imbee develops brand recognition by presenting your brandʼs logo, verbal mention or appearance of your product in our original programming. We strategize with brands to build a non-obtrusive blend of brand attributes, messaging points, product and signage within our creative content.• Once a product is placed, it keeps getting seen over and over again.• Episodes are shared, archived, and revisited, so most messages live on for years!• Your brand may show up in the Search Engine Listings• Search engines follow & give credence to links in our MyZones, FanZones, and board postings
The power of younger consumers has grown stronger in recent years. 39 percent of parents of 10- and 11-year-olds say their children have a signiﬁcant impact on brand purchases.9-to-11-year-olds account for 53 percent oftotal buying power among children 3 to 11.Both boys and girls age 9 to 11 say theyspend without thinkingSource, New York Times. ACTUAL IMBEE INFLUENCED SCION
Targeting Tweens before they can buy a product is a tactic that moremarketers are exploring. By integrating your products within Imbee,youre establishing brand presence and positive association.Toyota quietly began a virtualpromotion of Scion: it paid for the carsproduct placement in Whyville.net, anonline interactive community populatedalmost entirely by 8- to 15-year-olds.Scion is counting on two things —inﬂuence their parents car purchasesand maybe grow up with some Toyotabrand loyalty.Retailers like Staples and Ofﬁce Depotare pitching high school juniors andseniors about products that they willbuy in college.
Imbee Original ProgrammingImbee promotional spotA :30 and :90 promotional spot, developed in partnership with (the “National FilmFestival for Talented Youth”, the largest ﬁlm festival for youth-based ﬁlmmakers inthe world)“The Donkey Boyz”The Donkey Boyz is a web series tween version of “Entourage” meets the eccentriccomedy of “Arrested Development”. The series depicts the story of a motley crew of“would-be” musical superstars who must successfully navigate the murky waters ofthe entertainment industry... and the neighborhood,“NFFTY” behind the scenes documentaryImbee users are taken behind the scenes of the largest youth-based ﬁlm festival inthe world (The festival, now in its 5th year - based in Seattle, WA.).Users ﬁnd outwhat it takes to become ﬁlmmakers themselves. Teen comic, Andrew Bosch, hosts 2segments.“Spotlight, featuring Spencer Lee” features tomorrowʼs industrysuperstars and successful professionals who decide to embark on the difﬁcult, yetinspiring “road to dreams”. "Up-and-coming" recording artist,Spencerʼs back-story,goals, original songs and live musical performances are featured over 5 episodes“Schooled by Andrew Bosch”Schooled is a comedy web series, starring teen comic, Andrew Bosch. Schooledserves a sarcastic dish of commentary, featuring (among others items) online videoclips of outrageous celebrity moments, user-submitted video outtakes and a heartyslice of todayʼs pop culture.
Imbee Events This year, Imbee, the exclusive social networking licensor of NFFTY (National Film Festival for Talented Youth); will come to life during the Festival in unique and exciting ways.Imbee is currently a premier sponsor to NFFTY,the largest and most inﬂuential ﬁlm festival foryoung ﬁlmmakers (age 22 and under).Imbeeʼs featured host, Andrew Bosch, givesImbee users a behind - the-scene look at over 200ﬁlm screenings, ﬁlmmaking panels, ﬁlm contests,red carpet interviews and parties.Imbee is committed to help NFFTY showcaseyoung ﬁlmmakers from around the world as theyexhibit feature-length and short ﬁlms in narrative,documentary, animation, music video,experimental, and action sport categories.
Imbee SocialA full 15% of all social networking users are under the age of 17 imbee is committed to offering tweens an safe alternativeto the standard adult social networking sites. As a social networking site imbee is, scalable, secure, original and fun.
Video games have become a daily activity in the lives of todayʼs children. 61 percent of Boys and girls up to the ageof 15 play video games on a daily basis, and that 65 percent of those actually prefer to play their games on the PCrather than consoles and handhelds.
Imbee has a strategic alliance with Miniclip, one of the largest on-linegaming site in the world.Our Miniclip relationship provides Imbee users with highquality online entertainment experiences. The interactiveapplications are fun, intuitive to play, and quick to load.They are browser based allowing users to play onlineeasily without downloading or installing additionalsoftware. They can be played anytime, anywhere, via theInternet across multiple devices and future hardwaredevices. Versions are available on Windows, Mac,iPhone, iPod, iPad, as well as current and future Androiddevices such as smartphones, tablets and netbooks.•Over 70 million unique users each month•There are currently over two million educational art andanimations on Miniclip.com•There are also over 500 interactive entertainmentapplications on Miniclip.com with two new applicationsreleased every week ensuring fresh content.• Miniclip encourages the sharing of its games throughemail, instant messaging, blogs and social sites. Miniclipis listed in the Silicon Alley 50, as one of the Worlds mostvaluable Internet start-ups