Kabongo Presentation


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Kabongo creates socially-connected online learning games that help kids learn to read.

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  • Dr. Toy – Best 10 Games of 2010; Best 100 Products The National Parenting Center 2010 Holiday Seal of Approval 2010 Parent to Parent The Life Buzz Award – Gifts For Children Great Dad award Mr. Dad Holiday Seal of Approval iParenting Media Award Mom’s Choice Award Surfing the Net w/ Kids
  • Designed to teach literacy skills To use important cognitive abilities in the process Use games to ensure engagement , a key to learning 98% of students play video games; 89% online daily
  • Big idea: harness motivational and ed potential of videogames by embedding best research in cognitive & literacy skill development Unique: activities are correlated w/ specific brain functions P – Choose efficient sol’ns to problems A – Focus; resisting distraction Sim – Mental activity of organizing info into groups…see how parts are related to the whole Succ – Interpreting stimuli in specific order…spelling
  • 1000s of kids, 100s of schools Any time, anywhere learning
  • Young children’s consumption of digital media is growing fast. Learning is the number 1 issue for parents $10 billion spent annually Half of kids under 5 use some type electronic learning toy They spend more on supplemental learning than for any other age group For this age group, learning is playing and playing is learning Parents constantly looking for quality media experience
  • Looking for quality media experience for their kids Number one concern of moms after health and safety is learning Extensive resources for moms Understand cognitive approach to learning How it fits with school Individual child’s progress Advice, resources, blogs, webinars
  • Ramp customer acquisitions Test & prove economic model Build & launch mobile
  • Kabongo Presentation

    1. 1. Socially-connected online learning games for kids
    2. 2. Meet Kabongo!
    3. 3. Gogo kabongo demo
    4. 4. Early Consumer success <ul><li>Pilot launched October 2010 </li></ul><ul><li>Won Creative Child Magazine 2011 Game of the Year (and a dozen other awards) </li></ul><ul><li>15% of all visitors register their kids to play (vs. 2%) </li></ul><ul><li>20+ minutes average game play: more than LEGO World, BarbieGirls.com, Nick Jr. and 95% of kids sites </li></ul>
    5. 5. <ul><li>Registrations are growing… </li></ul>
    6. 6. <ul><li>… As are site visitors </li></ul>
    7. 7. Why we’re unique <ul><li>Brain games for kids based on real cognitive science </li></ul><ul><li>Learning is intrinsic using ‘game mechanic’ </li></ul><ul><li>Social connection between moms and kids </li></ul>Learning games connecting moms with their kids
    8. 8. A Neuropsychological Approach to Learning <ul><li>Three brain areas related to learning according to A. R. Luria (1972) </li></ul>
    9. 9. Tested with 45,000 students! *Naglieri, Rowe, & Conway (2010)
    10. 10. Consumer Learning is exploding
    11. 11. Digital media adoption: younger *50 million kids age 11 and under
    12. 12. progress reports engage parents Child’s Activity Level 4 Level 1
    13. 13. How do we reach moms? Multi-dimensional social media PARTNERSHIPS Volunteer Spot SitterCity Blogger Moms Disney Radio eMiles
    14. 14. . Who Are Our Competitors? Education Entertainment
    15. 15. Proven Leadership Team First Advantage <ul><li>Terrell Anderson President & CEO </li></ul><ul><ul><li>20+ years in consumer media, gaming and the Internet </li></ul></ul><ul><ul><li>Built consumer software business 4x in 3 years </li></ul></ul><ul><ul><li>Sold media technology company for 7x boost in valuation in 2 years </li></ul></ul><ul><ul><li>MBA, Harvard Business School </li></ul></ul><ul><li>Teri Rousseau Chief Marketing Officer </li></ul><ul><ul><li>Youth market specialist in digital media </li></ul></ul><ul><ul><li>Helped produce and market 80 interactive products for children </li></ul></ul><ul><li>Bridget Erdmann Development Partner </li></ul><ul><ul><li>Game designer & producer with over 25 years of experience </li></ul></ul><ul><ul><li>Creator of IP for kids media including interactive, print and TV </li></ul></ul>
    16. 16. Advisory Board <ul><li>Jack Naglieri, PhD </li></ul><ul><ul><li>Emeritus Professor of Psychology, George Mason U </li></ul></ul><ul><ul><li>Research Professor, University of Virginia </li></ul></ul><ul><li>Beth Kirsch </li></ul><ul><ul><li>Online customer acquisition expert </li></ul></ul><ul><ul><li>Audible.com, LowerMyBills.com, Like.com </li></ul></ul><ul><li>Suzanne Barchers </li></ul><ul><ul><li>Children’s literacy expert </li></ul></ul><ul><ul><li>Editor-in-Chief of LeapFrog </li></ul></ul><ul><li>Sean Bender </li></ul><ul><ul><li>VP, Riot Games </li></ul></ul><ul><ul><li>GGV Capital </li></ul></ul>
    17. 17. <ul><li>Raise next round of funding </li></ul><ul><li>Use of proceeds: </li></ul><ul><ul><li>Customer acquisition </li></ul></ul><ul><ul><li>Product development </li></ul></ul><ul><ul><li>Mobile </li></ul></ul>Next steps $
    18. 18. Socially-connected online learning games for kids