The project 'Beyond Green' is a communication design project to promote sustainable living and bring people to a gallery in Milan. We created a ball which was stitched and filled with seeds and soil. These were put in strategic locations which can be collected by people and placed anywhere in the city. This would transform the urban hard areas through a fun medium and spread awareness.
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Beyond Green
1. Master in Urban Vision and Architectural Design
Workshop 03: Art and Green
Project title: Beyond
Green
Director: Gianandrea Barreca
Project Leader: Francesco Librizzi
Tutor: Mohammad Ali Behbahani
Group: Caterina Catanzani, Mansi Shah, Karl Maisinger
4. BEYOND GREEN
City becomes an experience but not a mundane route
Involving citizens to become part of the green movement
Awareness of green not just as a colour
6. (m₂/inhabitant)
Research – public green
Green in the public areas of Milan is only 11,5% and every milan dweller has 16,1 msq of public green
REFERENCE: Ecosistema Urbano Europa (2006)
PUBLIC GREEN IN EUROPE
7. [DAILY LIMIT: 50 μg/m3 ]
7 POSITION: 108 EXCEEDING LIMIT
OZONE
[DAILY LIMIT: 120 μg/m3 ]
17 POSITION: 51 EXCEEDING LIMIT
25
EXCEEDING LIMIT
VALUE MAX ALLOWED
Research - Air pollution in Italy
The main reason of air pollution in Milan is transport: it produces about 60% of particular matter and ozone
REFERENCE: http://www.legambiente.eu/documenti/2010/malariaUltimo.pdf (2009)
PARTICULATE MATTER
8. MILANO
3 POSITION
(NIGHT TIME)
55
Research - Noise Pollution in Italy
About 65% of citizens of Milan suffer from noise pollution during daytime; about 18% during night time
REFERENCE: http://www.legambiente.eu/documenti/2010/malariaUltimo.pdf (2009)
MILANO
1 POSITION
(DAY TIME)
9. Milan - City structure and voids
The unseen part lies behind the hard edges of the city - the voids, the most prominent character of Milan.
10. Milan - City structure and voids
The unseen part lies behind the hard edges of the city - the voids, the most prominent character of Milan.
11. Milan - City structure and voids
The unseen part lies behind the hard edges of the city - the voids, the most prominent character of Milan.
12. Milan - City structure and voids
The unseen part lies behind the hard edges of the city - the voids, the most prominent character of Milan.
13. Milan - City structure and voids
The unseen part lies behind the hard edges of the city - the voids, the most prominent character of Milan.
14. Duomo
Universitá Cattolica
Colonne di San Lorenzo
Connection
main gathering points
Pt. Genova
Analysis – area between Duomo and Pt. Genova
Main gathering places
18. main connection
ring streets
Tram stations
Metro stations
very high
high
low
lowest
Analysis – area between Duomo and Pt. Genova
Overlapping all maps – showing area around Via Cesare Correnti
main gathering points
22. Light quality
exhibition
organic
Linear
Common typology
Via Cesare Correnti
Milan -city of voids. These spaces define the city but remains unseen -untouched but are the oasis in the mad rush
of the city where every void offers a different experience from the other.
28. Extension of private courtyards proposed publicspaces salone
to public space during
The intervention will provide unique opportunity for people to experience the private domains
31. red is green
purple is green
water
cloud
fresh
taste
sound
Music
Concept
These four colours will guide people trough our concept.
green is green
blue is green
yellow is green
light
solar lamps
Interactive light
plants
recycling
37. Light
Water and air
Sunlight
fog
Shadow
Fresh air
sound
Organic food
Street sound
Water
Artificial light
taste
Record sounds
play
Fun with light
pipes
Record sounds
Beyond Green - concept of exhibition
The idea is to sense green rather than see it
green
38. green
Light and
shadow
Installation on
man’s inhumanity
to the
environment.
Installation of
diverse unseen
flora
References - installations in courtyards
Diverse green experiences
The work
creates a sound
passageway
within which the
public is free to
circulate.
39. COMMUNICATION
directing people to Via Correnti
1 Setting points of visual attraction
2 Involving people
3 Connection to exhibition spaces
40. Through certain spaces in the mesh, the
ball can be taken.
Tower
Red is green – blue is green- Purple is green- Yelllow is green, where is green?
41. Duomo
Universitá Cattolica
Colonne di San Lorenzo
Pt. Genova
Setting points of visual attraction
Creating mass awareness, a buzz to connect people to venti correnti
42. COMMUNICATION
directing people to Via Correnti
1 Setting points of visual attraction
2 Involving people
3 Connection to exhibition spaces
43. old jute sacks
soil
grass seeds
pack twine
Ball
The balls are the communicating tool, a green message, an object to play, and a thing to
give back to the city.
47. Communication tools
The bigger balls will be placed in squares and can be used to lean, sit, play, move, define space, and so on.
48. Colours are an important tool in our concept. The colour on the
floor around the towers, on the towers and the coloured balls will
create a visual connection to the entrances of the courtyards.
The entrances and the floor will be coloured in one of the four
colours and create a very clear and readable language.
Communication trough colours
Colours will communicate our concept and relate towers, balls and the courtyards.