Beyond Green

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The project 'Beyond Green' is a communication design project to promote sustainable living and bring people to a gallery in Milan. We created a ball which was stitched and filled with seeds and soil. These were put in strategic locations which can be collected by people and placed anywhere in the city. This would transform the urban hard areas through a fun medium and spread awareness.

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Beyond Green

  1. 1. Master in Urban Vision and Architectural Design Workshop 03: Art and Green Project title: Beyond Green Director: Gianandrea Barreca Project Leader: Francesco Librizzi Tutor: Mohammad Ali Behbahani Group: Caterina Catanzani, Mansi Shah, Karl Maisinger
  2. 2. GREEN Colour Trees Grass Parks Recycling Sustainability Vegetables
  3. 3. GREEN Water Air Sun Earth Sound Clear view Smell Colour Feeling Taste Light Experience!
  4. 4. BEYOND GREEN City becomes an experience but not a mundane route Involving citizens to become part of the green movement Awareness of green not just as a colour
  5. 5. Greens in Milan Map shows the different scales of green in the city
  6. 6. (m₂/inhabitant) Research – public green Green in the public areas of Milan is only 11,5% and every milan dweller has 16,1 msq of public green REFERENCE: Ecosistema Urbano Europa (2006) PUBLIC GREEN IN EUROPE
  7. 7. [DAILY LIMIT: 50 μg/m3 ] 7 POSITION: 108 EXCEEDING LIMIT OZONE [DAILY LIMIT: 120 μg/m3 ] 17 POSITION: 51 EXCEEDING LIMIT 25 EXCEEDING LIMIT VALUE MAX ALLOWED Research - Air pollution in Italy The main reason of air pollution in Milan is transport: it produces about 60% of particular matter and ozone REFERENCE: http://www.legambiente.eu/documenti/2010/malariaUltimo.pdf (2009) PARTICULATE MATTER
  8. 8. MILANO 3 POSITION (NIGHT TIME) 55 Research - Noise Pollution in Italy About 65% of citizens of Milan suffer from noise pollution during daytime; about 18% during night time REFERENCE: http://www.legambiente.eu/documenti/2010/malariaUltimo.pdf (2009) MILANO 1 POSITION (DAY TIME)
  9. 9. Milan - City structure and voids The unseen part lies behind the hard edges of the city - the voids, the most prominent character of Milan.
  10. 10. Milan - City structure and voids The unseen part lies behind the hard edges of the city - the voids, the most prominent character of Milan.
  11. 11. Milan - City structure and voids The unseen part lies behind the hard edges of the city - the voids, the most prominent character of Milan.
  12. 12. Milan - City structure and voids The unseen part lies behind the hard edges of the city - the voids, the most prominent character of Milan.
  13. 13. Milan - City structure and voids The unseen part lies behind the hard edges of the city - the voids, the most prominent character of Milan.
  14. 14. Duomo Universitá Cattolica Colonne di San Lorenzo Connection main gathering points Pt. Genova Analysis – area between Duomo and Pt. Genova Main gathering places
  15. 15. main connection ring streets main gathering points Analysis – area between Duomo and Pt. Genova Main street connections
  16. 16. main connection ring streets Tram stations Metro stations Analysis – area between Duomo and Pt. Genova Public transport
  17. 17. very high high low lowest Analysis – area between Duomo and Pt. Genova Density of pedestrian movement
  18. 18. main connection ring streets Tram stations Metro stations very high high low lowest Analysis – area between Duomo and Pt. Genova Overlapping all maps – showing area around Via Cesare Correnti main gathering points
  19. 19. court yards buildings Analysis – area between Duomo and Pt. Genova Court yards
  20. 20. court yards Analysis – area between Duomo and Pt. Genova Court yards
  21. 21. touch sight Sight? Touch? sound Sound? Taste? Sense Correnti The street renders a panorama of hard edges. The green experience doesn’t exist. Smell?
  22. 22. Light quality exhibition organic Linear Common typology Via Cesare Correnti Milan -city of voids. These spaces define the city but remains unseen -untouched but are the oasis in the mad rush of the city where every void offers a different experience from the other.
  23. 23. Courtyards Interesting play of light and shadow
  24. 24. Courtyards Historic importance, quality of space
  25. 25. Courtyards Thresholds unseen
  26. 26. PUBLIC – PRIVATE
  27. 27. Public space in Via Cesare Correnti
  28. 28. Extension of private courtyards proposed publicspaces salone to public space during The intervention will provide unique opportunity for people to experience the private domains
  29. 29. Public space Section through Venti Correnti
  30. 30. CONCEPT
  31. 31. red is green purple is green water cloud fresh taste sound Music Concept These four colours will guide people trough our concept. green is green blue is green yellow is green light solar lamps Interactive light plants recycling
  32. 32. connections to Courtyards Breaking the monotony Connections to new public spaces and experiences connections to new public spaces
  33. 33. connections to Courtyards Breaking the monotony Connections to new public spaces and experiences connections to new public spaces
  34. 34. connections to Courtyards Breaking the monotony Connections to new public spaces and experiences connections to new public spaces
  35. 35. Courtyards – Green experience Map of courtyards on Via Cesare Correnti
  36. 36. Courtyards – Green experience Map of courtyards on Via Cesare Correnti
  37. 37. Light Water and air Sunlight fog Shadow Fresh air sound Organic food Street sound Water Artificial light taste Record sounds play Fun with light pipes Record sounds Beyond Green - concept of exhibition The idea is to sense green rather than see it green
  38. 38. green Light and shadow Installation on man’s inhumanity to the environment. Installation of diverse unseen flora References - installations in courtyards Diverse green experiences The work creates a sound passageway within which the public is free to circulate.
  39. 39. COMMUNICATION directing people to Via Correnti 1 Setting points of visual attraction 2 Involving people 3 Connection to exhibition spaces
  40. 40. Through certain spaces in the mesh, the ball can be taken. Tower Red is green – blue is green- Purple is green- Yelllow is green, where is green?
  41. 41. Duomo Universitá Cattolica Colonne di San Lorenzo Pt. Genova Setting points of visual attraction Creating mass awareness, a buzz to connect people to venti correnti
  42. 42. COMMUNICATION directing people to Via Correnti 1 Setting points of visual attraction 2 Involving people 3 Connection to exhibition spaces
  43. 43. old jute sacks soil grass seeds pack twine Ball The balls are the communicating tool, a green message, an object to play, and a thing to give back to the city.
  44. 44. Ball Red becomes green
  45. 45. Ball Red becomes green
  46. 46. Ball Four different variations in our four introduced colours.
  47. 47. Communication tools The bigger balls will be placed in squares and can be used to lean, sit, play, move, define space, and so on.
  48. 48. Colours are an important tool in our concept. The colour on the floor around the towers, on the towers and the coloured balls will create a visual connection to the entrances of the courtyards. The entrances and the floor will be coloured in one of the four colours and create a very clear and readable language. Communication trough colours Colours will communicate our concept and relate towers, balls and the courtyards.
  49. 49. Installation at Duomo
  50. 50. Installation at Colonne di San Lorenzo
  51. 51. Installation at Colonne di San Lorenzo
  52. 52. People’s wall The wall once become green and can be removed from Venti Correnti to places in the city.
  53. 53. The wall
  54. 54. The wall Is getting green.
  55. 55. The wall Is getting green.
  56. 56. Experience at via Correnti To Venti Correnti Scheme – reaching Venti Correnti Communicating tool Point of visual attraction
  57. 57. COMMUNICATION directing people to Via Correnti 1 Setting points of visual attraction 2 Involving people 3 Connection to exhibition spaces
  58. 58. New public avenues - street Via Correnti A reason to stop, ponder and experience
  59. 59. New public avenues - street Via Correnti A reason to stop, ponder and experience
  60. 60. Red is green The colour used to define entrances, according to the experience which will be placed inside.
  61. 61. Red is green The colour used to define entrances, according to the experience which will be placed inside.
  62. 62. The exhibition spot - Green is green! The green is the culmination point of all galleries, the quest ends here.
  63. 63. The exhibition spot - Green is green! The green is the culmination point of all galleries, the quest ends here.
  64. 64. The exhibition spot - Green is green! The green is the culmination point of all galleries, the quest ends here.
  65. 65. Exhibition – at Via Cesare Correnti These green panels can be later lifted and placed in different parts of the city.
  66. 66. Exhibition – at Via Cesare Correnti These green panels can be later lifted and placed in different parts of the city.
  67. 67. Exhibition – at Via Cesare Correnti These green panels can be later lifted and placed in different parts of the city.
  68. 68. by Banksy Street art London
  69. 69. Via Torino
  70. 70. THANK YOU

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