OPEN SYSTEM INPUTS: Manpower Raw materials Finances Technology R & D TRANSFORMATION PROCESS: Dimensions Strategies Structure Marketing Sales network OUTPUTS: Customer Satisfaction Accountability Social responsibility
VISION: To be the leader in the Indian Automobile Industry, creating customer delight and increasing shareholders’ wealth; A pride of India. CORE VALUES
INPUTS Raw materials Raw materials primarily comprises steel coils , aluminum and paints. Imported components are mainly purchased from Suzuki Buy more parts locally to offset any adverse impact of foreign currency fluctuations vendors work in close coordination with MSIL MSIL has a delivery instruction system
As of May 10 2007, Govt. of India sold its complete share to Indian financial institutions.
MSIL has a good network of internal resources to finance the company’s operations, expansion plans as well as capital investments.
INPUTS Technology The IT applications of MSIL runs are mostly enterprise wide. Systems at the shop floor is connected to the central database . To ensure reliability, MSIL chose a meshed network. MSIL has also implemented an enterprise management system, called Unicenter TNG. CRM provides centralized access to the dealers and provides the best service network.
The basic objective of the R&D facility is to provide for full vehicle development and designing of vehicles to suit the specific needs of the Indian customer and component durability testing and performance evaluation.
R & D centre is getting ready to develop the first dual fuel engine.
The test course would provide for high-speed evaluation and will also be used for conducting acceleration tests.
Dimensions of organizational design Size Maruti has half of the market share in passenger car market It has 600 outlets spread over 393 towns and cities. It has 500 dealers with strong network. 2,744 workshops across 1,139 cities. Culture Japanese culture imbibed in the employees like same uniform, common canteen etc., Unique identity to its employees, equal rights for decision making.
Recently, the company has introduced a peppy k series engine for its new car, Maruti Suzuki A-star.
It is planning to develop hybrid, electrical, and multi-fuel engines.
Manufacturing Global cars that is fuel-efficient and lower on CO2 emissions.
TRANSFORMATION PROCESS SRATEGIES FOLLOWED BY MSIL Pricing strategy - catering to all segments Offering one stop shop to customers or creating different revenue streams Repositioning of maruti products Customer centric approach Committed to motorizing India
Transformation process Marketing Maruti’s marketing objective is To continually offer the customer new products and services that Reduce the customer’s cost of ownership of our cars; and Anticipate and address the customer’s needs and preferences in all aspects and stages of car ownership, to provide what MSIL refer to as the “360 degree customer experience.”
Transformation process Sales network Dealer distribution network MSIL has the largest network of dealers amongst car manufacturers in India more than 3,500 sales executives . Sales network is linked through the secure extranet-based information network. Dealers agreement Enhancing dealer performance After sales service network
social responsibility National Road Safety Mission launched - a nation-wide Social responsibility (CSR) initiative to train 500,000 people in safe driving in three years. Targets reducing fresh water consumption and implement rain water harvesting. The company is moving towards making its entire fleet of cars green with advanced and efficient technologies. Promoting energy conservation.
Accolades : A-star as the "Car of the year" A-star as the "Best small car of the year" K10B Engine as the "Automotive technology of the year" Maruti Suzuki as the "Manufacturer of the year"