maruti suzuki overview
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what are the inputs and outputs how it is converting and creating values to customers

what are the inputs and outputs how it is converting and creating values to customers

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maruti suzuki overview Presentation Transcript

  • 1. MARUTHI SUZUKI INDIA LTD.
    PRESENTED BY:
    ABISHEK
    ANAND
    ASHIM
    NADWIN
    NAGA MALLESWARA RAO
    NAVYA
  • 2. OPEN SYSTEM
    INPUTS:
    Manpower
    Raw materials
    Finances
    Technology
    R & D
    TRANSFORMATION PROCESS:
    Dimensions
    Strategies
    Structure
    Marketing
    Sales network
    OUTPUTS:
    Customer Satisfaction
    Accountability
    Social responsibility
  • 3. VISION:
    To be the leader in the Indian Automobile Industry, creating customer delight and increasing shareholders’ wealth; A pride of India.
    CORE VALUES
  • 4. INPUTS
    Raw materials
    Raw materials primarily comprises steel coils , aluminum and paints.
    Imported components are mainly purchased from Suzuki
    Buy more parts locally to offset any adverse impact of foreign currency fluctuations
    vendors work in close coordination with MSIL
    MSIL has a delivery instruction system
  • 5. INPUTS
    Manpower
    • It contains 7525 employees
    • 6. 4,000 service technicians
    • 7. 730 engineers in R & D
    FINANCE
    • As of May 10 2007, Govt. of India sold its complete share to Indian financial institutions.
    • 8. MSIL has a good network of internal resources to finance the company’s operations, expansion plans as well as capital investments.
  • 9. INPUTS
    Technology
    The IT applications of MSIL runs are mostly enterprise wide.
    Systems at the shop floor is connected to the central database .
    To ensure reliability, MSIL chose a meshed network.
    MSIL has also implemented an enterprise management system, called Unicenter TNG.
    CRM provides centralized access to the dealers and provides the best service network.
  • 10. INPUTS
    Research and development
    • The basic objective of the R&D facility is to provide for full vehicle development and designing of vehicles to suit the specific needs of the Indian customer and component durability testing and performance evaluation.
    • 11. R & D centre is getting ready to develop the first dual fuel engine.
    • 12. The test course would provide for high-speed evaluation and will also be used for conducting acceleration tests.
  • Dimensions of organizational design
    Size
    Maruti has half of the market share in passenger car market
    It has 600 outlets spread over 393 towns and cities.
    It has 500 dealers with strong network.
    2,744 workshops across 1,139 cities.
    Culture
    Japanese culture imbibed in the employees like same uniform, common canteen etc.,
    Unique identity to its employees, equal rights for decision making.
  • 13. Dimensions of organization design
    Environment
    • Threats from the new players
    • 14. Threat from substitutes: Low to medium
    • 15. Government policies
    Technology
    • Recently, the company has introduced a peppy k series engine for its new car, Maruti Suzuki A-star.
    • 16. It is planning to develop hybrid, electrical, and multi-fuel engines.
    • 17. Manufacturing Global cars that is fuel-efficient and lower on CO2 emissions.
  • TRANSFORMATION PROCESS
    SRATEGIES FOLLOWED BY MSIL
    Pricing strategy - catering to all segments
    Offering one stop shop to customers or creating different revenue streams
    Repositioning of maruti products
    Customer centric approach
    Committed to motorizing India
  • 18. Organization structure
  • 19. STRUCTURE
  • 20. Management
    • The Company has a multi-tier management structure, comprising the Board of Directors at the top and followed by Managing Executive Officers, Executive Officers and Divisional Heads.
    MSIL divided management into three levels they are
    Division
    Department
    Section
    • Japanese management techniques and cooperation with Suzuki motor corporation provides a different platform and exposure altogether.
    • 21. Fun element in MSIL
  • Transformation process
    Marketing
    Maruti’s marketing objective is
    To continually offer the customer new products and services that Reduce the customer’s cost of ownership of our cars; and
    Anticipate and address the customer’s needs and preferences in all aspects and stages of car ownership, to provide what MSIL refer to as the “360 degree customer experience.”
  • 22. Transformation process
    Sales network
    Dealer distribution network
    MSIL has the largest network of dealers amongst car manufacturers in India more than 3,500 sales executives .
    Sales network is linked through the secure extranet-based information network.
    Dealers agreement
    Enhancing dealer performance
    After sales service network
  • 23. Transformation process
  • 24. PRODUCTS
    • Maruti 800: Launched - 1983
    • 25. Maruti Omni: Launched - 1984
    • 26. Maruti Gypsy: Launched - 1985
    • 27. Maruti Alto: Launched - 2000
    • 28. Maruti Wagon-R: Launched - 2002
    • 29. Maruti Versa: Launched - 2003
    • 30. Maruti Grand Vitara Launched - 2004
    • 31. Maruti Suzuki Swift: Launched - 2005
    • 32. Maruti Suzuki SX4: Launched - 2007
    • 33. Maruti Swift Dzire: Launched - 2008
    • 34. Maruti Suzuki A-STAR: Launched - 2008
    • 35. Maruti Suzuki Ritz: Launched - 2009
    • 36. Maruti Suzuki Estilo: Launched - 2009
  • Creating value to each of the customers
    • Authorized Service StationsService is a major revenue generator of the company. Most of the service stations are managed on franchise basis, where Maruti trains the local staff.
    • 37. Maruti Insurance
    Launched in 2002 Maruti provides vehicle insurance to its customers with the help of the National Insurance Company, Bajaj Allianz, New India Assurance and Royal Sundaram
  • 38. Creating value to each of the customers
    • Maruti Finance
    Maruti had started two joint ventures Citicorp Maruti and Maruti Countrywide with Citi Group and GE Countrywide respectively to assist its client in securing loan
    • Maruti True Value
    One can buy, sell or exchange used Maruti vehicles with the help of this service in India.
    • Accessories
    • 39. Maruti Driving School
  • social responsibility
    National Road Safety Mission launched - a nation-wide Social responsibility (CSR) initiative to train 500,000 people in safe driving in three years.
    Targets reducing fresh water consumption and implement rain water harvesting.
    The company is moving towards making its entire fleet of cars green with advanced and efficient technologies.
    Promoting energy conservation.
  • 40.
  • 41. Accolades :
    A-star as the "Car of the year"
    A-star as the "Best small car of the year"
    K10B Engine as the "Automotive technology of the year"
    Maruti Suzuki as the "Manufacturer of the year"
  • 42. THANK YOU