1. Change & our Future:
Itâs not just about
Technology
@malbooth
1
In this slide the image used is from a workshop we ran in the Library (September 2010) for year 7 & 9 students so that they could tell us what the
liked, disliked and would imagine for a library of the future that they might be using. Some of the outcomes from that workshop are listed on Slide
23.
2. Books & transactions people & services
We donât want to do more of the same!
2
(Image taken by me outside UTS Library during Library Fun Day 2011.)
Freeing the library space from its current focus on storing books to more people friendly spaces facilitates the delivery of new services and
functions for the library. Freeing our staff from transaction processing means that we can provide more of the value added services that we know
are appreciated by our clients.
Iâm not suggesting books will die or that they do not have a place, Iâm just suggesting we move with the times we are in and put books in
perspective. They donât all need to be out on the open shelves ďŹlling up most of the space in libraries just in case someone wants to look at them.
3. Library3.0
3
Iâve got no time or space to cover Library2.0, so Iâm assuming some knowledge of it as it exists. It is what we are grappling with today â a vast
landscape of competing priorities and many issues that seemingly pull us in different directions at the same time. New values and opportunities
are emerging, however, and there are many exemplars to follow if inspiration is needed. What remains, however, is the imperative to tailor what
you deliver in your library for the needs of your community. To do that we MUST understand what your communityâs core business or priorities are
and then stay relevant to them.
Here is where I think we are heading covering some of the key areas.
Sure, some of the long-established obligations and responsibilities will also come with us, but the challenge is to decide what must be dropped
so we can ramp up for new demands and the new environment we are working within.
4. ⢠The challenge for an insurgent is not
to try to battle the incumbent for the
slot of normal.The challenge is to be
edgy and remarkable and to have
the market move its centre to you.
⢠Seth Godin
4
4
The quote is from this blog post:
http://sethgodin.typepad.com/seths_blog/2011/03/kraft-singles.html
I like the sentiment and it has become a bit an axiom for UTS Library.
5. LIBRARY RETRIEVAL LEARNING COMMONS
SYSTEM Relocated & upgraded UTS
Underground Library
http://www.youtube.com/watch?v=G8TnzAdGnqI
5
By way of illustration, I will now show a few of the initiatives we are taking at the UTS Library in order to set up our own future.
Map context: urban campus, inner city; limited space; Broadway is a major avenue & thoroughfare to Sydney City; close to Central station and other
transport hubs.
This map is the UTS Campus Redevelopment Masterplan. Projects currently underway include the Student Housing Tower, an underground Multi-
purpose Sports Hall and a new Broadway Building for the Faculty of Engineering & IT. Building 14 will be a Frank Gehry designed building for the
Business school and soon we kick off the preparatory work for the Library Retrieval System with excavation to begin in 2012.
The UTS Library will be relocated in two stages from its current location in Building 5 of the Haymarket Campus:
Stage 1 is the occupation and operation of our Library Retrieval System (LRS) to be installed under Alumni Green. It will be operational in 2014.
Stage 2 is the occupation of the redeveloped Library building or Learning Commons in what is currently Building 2. Currently that is envisaged for
completion and occupation in 2016/17.
UTS Student vision ďŹlm http://www.youtube.com/user/UTSLibrary#p/c/EB8DFE0C0A8A304D/0/G8TnzAdGnqI
From restricted opening hours -> towards 24/7 services
6. From book
storage &
shelving deserts
to better
spaces for
people &
improved
search &
discovery
6
(Image taken by Dr Alex Byrne in the Tampere Public Library, Finland.)
Libraries storing all or most of their collections on open access (like this image) become shelving deserts with the patrons mostly isolated in the
remaining space on the periphery as collections continue to grow. Occasionally patrons make raids into the stacks to hunt for resources, returning
to the relative safety of their own spaces.
Our future library will not be designed as a book storage facility. About 75-80% of our collection will be housed in a Library Retrieval System like
the one in this link http://www.ďŹickr.com/photos/malbooth/4118722777/in/set-72157623121781717/.
From book storage facility + a website -> customised physical spaces & personalised web services/apps that assist users to search for and ďŹnd
what they want and also to discover resources they did not know about.
From books & journals -> multiple media formats & games
7. UTS LRS
~950,000 items
<15 mins
Serendipity:
7
(Image taken by me in the ASRS of the University of Utah Library, Salt Lake City.)
The LRS will take away the ability to serendipitously browse the entire physical collection. It will, however, improve access to and delivery of those
items stored in it. We will replace physical browsing with improved browsing online of entire covers of âvirtual shelvesâ (including the uniting of
print & online resources, books available & those on loan & possibly arrangements other than Dewey), suggestions and recommendations (like
Amazon & StumbleUpon), an opt-in âGeniusâ like service that can list books you might be interested in based on your browsing and use patterns.
We are also looking at the application of social bookmarks to the collection (e.g. using something like Delicious or Diigo) as well as offering users
the ability to tag catalogue entries.
We are talking to UTS visual communications staff and students to look at visual ways to represent the vast amounts of data we have about our
collections, their attributes and their use in terms of data-visualisation.
Recently, during discussions with a Vis Comm class serendipity came up and I responded (as I have been of late) saying that we were looking at
things like the addition of ratings, recommendations and folksonomies or tags to our catalogue search and also investigating whether features like
Appleâs Genius selections or a feature like StumbleUpon discovery service might be possible. The academic responded that what he enjoys from
browsing are the accidental discoveries, not necessarily related to what he ďŹrst started searching for. What then came out of my brain was that I
was currently playing around with Tumblr, explaining it as a cross between a blog, Twitter, and Flickr/YouTube. I said that for me it provides that
âwhat was I looking for effectâ as you look at the proďŹles and interests of other users who have either liked or re-blogged your posts. The like or
re-blog provides the intersection of interests and then looking further into their archive usually leads to accidental discoveries. I think we can
incorporate something like this in addition to more focussed catalogue search facilities.
8. Discovery:
playful
mobile
abstract
non-text
random
browsing
shared
curated
8
It is the difference between the Whitepages offering and what Christopher Columbus did.
Do we even try to provide the what-was-I-looking-for-effect that is offered on Wikipedia, Tumblr and many other ares of the web or are we still
concentrating on the perfect automation of the card index system?
It is the difference between browsing for images and music by viewing LastFM proďŹles & searching for a book or article. That is more playful.
80:20 - both the 80 & the 20 are at the search end of the spectrum for us, but the last 20 isnât really that productive and it is probably consuming
almost 80% of our effort (IMHO - no Katie, this isnât evidence based, just my opinion based on observation and experience in libraries). Move it to
the discovery end of the spectrum (and that doesnât mean just searching more widely).
The discovery end of the spectrum is more playful and poetic and we can assist and expose our collections and our services by curating them
more. Sometimes search is abstract, more like discovery and that can stimulate deeper thought, and the exposure of new information, content and
knowledge.
Searching or discovery on platforms like Flickr, Tumblr or StumbleUpon is accidental, incidental & serendipitous.
Discovery should be encouraged, facilitated and even led sometimes.
We MUST understand this better if we are going to have an impact with data, otherwise it will disappear in repositories, never be shared and that is
where its potential really lies: in the relationship between different data sets that expose new connections and different perspectives.
Yes a lot of this IS still about technology, but it is also about imagining what it has the potential to do and using it differently. Not just accepting
the vanilla, the ordinary, the usual.
9. RFID - moving away from transactions
Not only:
⢠Self-service
⢠Collection
management
But also:
⢠Data collection
⢠Location & guidance
⢠Smarter library
⢠Mobile self-service?
9
Primary uses:
Access, processing loans, facilitating self-service & stock-take. This is how RFID is used in public libraries today. We are already doing much of this
with our bar-codes and (security) tattle-tape.
We donât just want to replace what we already have with something newer. We see the potential for RFUD to do much more.
Unlike public libraries many of our resources are used within the Library (not lent out), so we want to track the use of those resources using the
RFID tags. It canât be done as efficiently with bar codes. That will provide us with more useful and reliable data about what items are used more
than others from our collection.
We also see some potential in using RFID to provide more helpful location and guidance for students to ďŹnd collection items. As well, the Library
could become much smarter with RFID enabled zones and shelves as well as mobile self-service (eventually).
Weâd like to explore the possibilities currently being applied and tested with RFID but not inside the library or academic sector. The retail, transport
and logistics industry offer us some different applications of RFID technology and these could be combined with the standard library applications
by a smart systems integrator in the second phase of our RFID deployment/implementation. Some examples include airport baggage tracking,
self-service/faster checkin at airports & DVD rentals.
10. With RFID tags
we will collect
data on these
and allow for
virtual browsing
of them.
10
11. Welcoming,
porous, merging
digital & physical
access
Designed to
encourage
behaviours
11
(Image taken by me in the Philological Library of Free University, Berlin.)
We believe that a sense of place and space will be important in our new library. With less books on display that is easier to deliver in a given space.
Even current school students have recently reminded us of the importance of an appropriately welcoming space to ďŹrst enter for the Library. They
recognised the critical importance of that space in reminding you about the purpose of the institution you are entering. The use of appropriate
orientation spaces has been well recognised in the museum world and in well-designed new libraries such as the one shown here in Free
University, Berlin.
From restricted opening hours -> towards 24/7 services
From desks/counters/signs/screens/boards -> orientation spaces
From website -> applications and open development with our content/data
From catalogues -> Google, Amazon, iTunes (interfaces)
From face-to-face classes -> ubiquitous learning
From Library (only as a location) -> mobile services across the campus (people & virtual)
From passive consumers of technology -> active trend-setters and explorers through partnerships in research & publishing
Clever design can assist us in designing out undesirable behaviour (like theft, excess noise, vandalism, etc.) and in encouraging appropriate
behaviour like reading, study, collaboration, self-service, reference assistance, etc.
Some answers and ideas will come from participatory design: we are already working with 4th year design students on projects such as Designing
Out Crime to explore the possibilities offered by RFID and mobile computing platforms as well as more traditional solutions to be found in spatial
and furniture design.
We believe it is very important to have our current and future students participating in the conceptual design stage. As a university of technology
our design, engineering, and IT students and researchers also have much to offer us from their own expertise.
From GATES, DONâT! & SHUSH! -> Welcome, how can we help? & inďŹuencing behaviour (theft, vandalism, inappropriate behaviour/food/drink) by
design
12. People Spaces
Orientation
Flexible
Researchers
Design!
Place & space
Peer-to-peer
12
â˘
Co-design or participatory design - at the front end of our planning
â˘
Orientation spaces - so important that even users know why & what they should be like
â˘
Flexible spaces - adaptable quickly for multiple purposes as needed without impacting on airďŹow or noise circulation
â˘
Better welcoming and useful environment for researchers
â˘
Merged physical & digital access (like Apple)
â˘
Allowing for those working with industry partners in the community / university
⢠Recognising country, place and space in the design. Designing for storytelling as well as shelves and reading.
â˘
Accounting for p2p working, collaborative study, teams, etc. shared learning & discovery
13. ⢠It isnât just about plugging in new
(enabling) technologies and opening
up shiny new spaces.
⢠Our people need to be prepared and
we need to develop new services.
http://www.youtube.com/watch?v=iLelhZHb3G8
13
13
14. Our People
14
14
â˘
Staff need to be found or developed. Why is there a divide between âprofessional librariansâ and library technicians?
â˘
New roles? UX, design, design thinkers, visual communicators, leaders & managers, visionaries.
â˘
Encouraging talent, not qualiďŹcations
â˘
Encouraging risk taking, experimentation, exploration, e.g. social media: Create, curate, manage; Community; Corporate to personal
voice; Networking, promotion; New, improved services; Explore, share; Improved ICT awareness
â˘
More inclusive, less hierarchical
â˘
Trust!
â˘
Modelling & recognising desired behaviours (if you look & act like a dinosaur ...)
â˘
Looking for possibilities, not problems (worst possible case scenario planning)
â˘
Learning by doing, NEW SERVICES: (Research Week & Shut-Up&Write)
â˘
A new/old identity and role in the community as connector/facilitator/provider?
â˘
Ensuring that life and energy are evident in your library
â˘
Encourage, reward, recognise creativity!
â˘
Letting go â of control & of old things that we donât really need to be doing â how much value add is there as opposed to some stuff that
people want that we donât want to do or canât do?
â˘
Being transparent/visible
â˘
Importance of playgrounds/sandpits
â˘
Gaming, reading, play at work
â˘
Hours to do things that matter (not usually 9-5)
â˘
SM only ďŹrst step â to human connections, relates to space & place & community
â˘
Using multiple channels for conversations and connections (e.g.)
â˘
Radical trust (it drives change)
â˘
Disruptive technologies
â˘
Try & fail!
â˘
Be optimistic!
â˘
viral distribution, small data (mobile), P2P
â˘
Delighting patrons
â˘
Surprise â something they donât even know they want yet
â˘
Be active not reactive â anticipate needs, be a leader, not a follower
â˘
It's not about the technology â we are in a service industry!
â˘
And we already have a recognised strong service ethic.
â˘
Challenge sacred cows â slavish worship of traditional norms, roles, tasks, processes and practices because weâve always done them
â˘
Adaptability â to changed environments. Not doing more with less, but less of some stuff and more of others.
â˘
Have some fun â it isnât that serious and you might attract some attention for your great new idea
â˘
Be visible! If you're needed don't hide!
â˘
Don't be afraid to be different. More of the same isnât surprising and sometimes it isnât needed
â˘
Libraries are not churches & we are not priests.
â˘
Imagination
Letting go of stuff others are doing better. The hard decision is deciding what to drop. We wonât be getting additional resources.
15. Changed
research
environments
& behaviours
Assist researchers to collect, store, organise, analyse &
share data
Provide dedicated spaces & services for researchers and
their industry partners/creative industries
Actively promote our expertise & new services
15
(Image taken by me in the British Library Growing Knowledge exhibition, 2010.)
Libraries MUST respond to changes in research environments and to changed researcher behaviours and needs
Many researchers are collecting, storing and analysing large amounts of data. Retention, sharing, publication, ongoing management?
Collect & Store
Provide institutional repositories like UTSiResearch and connect researchers to other suitable repositories
Organise
Provide expertise, training, advice on metadata; data management guidelines and tools
Curating datasets (e.g. ATSIDA)
AnalyseÂ
Metrics and citation analysis (expertise, training and tools)
Share Â
connect researchers by facilitating and enabling social networks both physical and virtual (Shut up and write and Research @UTS early examples of
this)
advise on copyright, IP and open access publishing
There is still a need for dedicated space for researchers and their research partners in our libraries. And we must learn to market what we provide
better. It is the old story about a tree falling in a forest.
16. Sustainability
Designed for & modelling sustainable operations,
procurement, travel, relationships
16
Image taken by me outside the Salt Lake City Public Library.
â˘
Operations, procurement, travel, relationships, services
â˘
An expectation for all libraries.
â˘
Sustainability as a community obligation
â˘
We have even developed our own sustainable collections model. This can be viewed in some detail in Dr Alex Byrneâs Designing the
Library of the Future (Section 2.2). This is of course available online as a free download via UTSiResearch http://hdl.handle.net/
2100/1037
â˘
BrieďŹy, the model begins with the inner circle of High Use Materials or the most highly controlled segment of the collection including
physical resources on short loan restrictions and digital resources available online through our eReadings and the Universityâs online
learning system.
â˘
Next comes Priority learning and research materials or the core collection covering licensed ebooks, e-journals and other e-resources
central to our learning and research programs, the universityâs own research outputs through UTSiResearch and physical items found in
our open access collections (we are planning on approximately 250,000 items here).
â˘
The 3rd band is Foundation learning and research materials, a broader collection assembled to support the universityâs programs.
Digital resources in this band are of a lower priority and would be sacriďŹced under budgetary pressures. Physical items will be stored in
our LRS and accessible within 15 minutes of a request. The LRS itself is a substantial sustainability initiative.
â˘
The 4th band is Extended learning and research materials. As items age and lose relevance (excepting classic works) they may be
transferred to offsite consortial storage such as the CARM repository operated by CAVAL in Victoria, but still accessible within a day.
This band also includes items not owned or licensed by the Library, but available through reciprocal borrowing arrangements including
the BONUS+ consortium and inter-library loans.
â˘
Finally the outer band is the Global information commons comprising both the extended bibliosphere of over 160 million books plus
journals and other resources held in the worldâs libraries as well as the open World Wide Web.
17. Cultural, Learning & Social hub
Culture is activity of
thought, and receptiveness
to beauty and human
feeling. Scraps of
information have nothing
to do with it. A merely
well-informed man is the
most useless bore on
God's earth.
Alfred North Whitehead
Image: http://davidgarciastudio.blogspot.com/2009/07/archive-series.html
17
â˘
From service provider -> cultural, learning & community hub
â˘
Going beyond the ordinary; Importance of cultural materials within academic & other communities
â˘
Developing cultural & special collections, not an assumption, not passive!
â˘
Artist-in-residence programs
â˘
Understanding the curatorial process and what that means for access, exposure, promotion, research, publication, etc.
â˘
Have we forgotten the full curatorial process?
o
Develop>organise>manage>disseminate>imagine & create
o
Get out of silos and apply/develop the full range of your skillset
o
Better for your career anyway!
â˘
Connecting to others and connecting others
â˘
Engaging effectively in a community â immersive in participation!
â˘
Shared interests â what are they in your community?
â˘
Promoting debate & discussion
â˘
Culture â what it is & why it is important. How did we ever forget that role?
â˘
Engage â donât ignore!
18. Are we Curating our Collections?
Research
Acquire
Arrange
Describe
Provide
18
Here area a few of my ideas relating to being more active in curating our collections and our services. This is merely to stimulate a bit of thought
and perhaps some re-imagining beyond the silos we now seem to operate in. Somewhere, someone has to consider the entire process or curation
lifecycle.
19. Are we Curating our Collections?
Liaison Research
Publishers, passive, Acquire
mostly text
Dewey, set, inďŹexible Arrange
Publishers, Worldcat Describe
Shelves & catalogues Provide
19
This might be a bit hyper critical, but we asked some random library users about who does what on this curation process, what would they say?
I think weâve sliced it up and specialised far too much. Weâve lost the continuum.
20. Are we Curating our Collections?
Liaison Research Connect, engage, learn
Publishers, passive, Active, beyond text,
Acquire publish(!), produse
mostly text
Dewey, set, inďŹexible Arrange Virtual shelves, crowd
curation, other?
Publishers, Worldcat Describe Folksonomies, ratings,
artist-in-residence?
Shelves & catalogues Provide Exhibits, discovery,
OA, create, imagine!
20
So here are a few random ideas to encourage us all to think beyond the ordinary, beyond what weâve always done.
21. http://www.flickr.com/photos/malbooth/sets/72157625026319281/with/5075774661/
British Library: Business & IP Centre
21
(Image taken by me in the British Library in the lounge & networking area outside the BIPC reading room.)
â˘The British Library: NOT a museum of the book.
â˘Business and Intellectual Property Centre. This is impressive new business for the British Library and an example of seeing an opportunity and
grasping it with both hands. Theyâve developed great partnerships with the business of the City and now librarians in this centre help people
starting up new businesses. I believe this is the kind of thing all of us need to learn how to do in our own communities.
â˘http://www.bl.uk/bipc/index.html
â˘On the far wall you can see examples of success stories encouraged as businesses by this centre.
â˘For UTS I see this as a model we might use somewhere in our new Learning Commons, probably targeted at our research community, perhaps to
link industry experts with researchers or others from URS starting businesses or seeking help getting inventions and prototypes off the ground.
â˘It might also be a useful industry mentoring centre for post-grad students.
â˘We could even use the model to assist academics and researchers with e-publishing and in order to understand Copyright better (in the way BIPC
does much the same thing with IP and Patents law).
â˘What are banks, local government organisations, non-proďŹts, and airports doing?
â˘How will we handle growing collaboration between faculties & universities?
â˘What is relevant in YOUR community? (e.g. reference materials & services for the unemployed, disadvantaged, children, assisting literacy, ageing
population, changed industry base, IP/Copyright needs, etc.)
â˘Collaboration with creative industries (digital media, games, digital services, entertainment, our future)
â˘Facilitating and welcoming industry links and partners
â˘Look outside for possibilities beyond your usual small world
â˘Another example in London are the Idea Stores in East London â deeply relevant and connected to their communities, providing what they
need. http://www.ideastore.co.uk/
22. What our students want
Mobile check out
24/7 operations
Natural light
Inspirational & quiet spaces
Book history
Customisable spaces
Comfy chairs
Participation
22
We have become aware of these needs through a number of small but useful initiatives:
. using Wallwisher software on a spare large TV screen with a keyboard in our front stair well to facilitate a regular engaging conversation with
those using our current Library. Moving from a culture of complaint in an old corporate complaint book to one of conversation with real people in
the Library - not just because we moved from print to electronic media, but because we moved our responses from corporate to authentic
individual voices of Library staff
. by fully participating with academics, researchers and students as a âclientâ on some of their research projects into library services and spaces,
and
. by getting to know some local co-designers/design thinkers who understand the reality of community engagement and its potential to deliver
outcomes that synthesise organically the perspectives of all people involved in or touched by a project.
23. Future students want
Art
Atriums
Natural light
Randomness
Comfy chairs
Decent ceilings
Grand entry area
Thematic identity
Greenery & water
Meaningful signage
Intuitive technology
Gaming/media spaces
Obvious sustainability
Curved & open spaces
23
(Image taken by me in the Philological Library of Free University, Berlin.)
These points are what the year 7 & 9 students told us they wanted in a university library of the future after a half day informal workshop in our
current library in September of 2010.
Extended learning means the opportunity to learn beyond the set curriculum.
What can we do to provide randomness in our libraries. Everything we do is about (mostly outdated ontologies and structures!
Gaming & media spaces are probably essential now. A library without them in the future will be irrelevant.
Orientation spaces have a signiďŹcant effect, more signiďŹcant than any signage, on the behaviour of those entering. It is expected by our clients.
Water features, greenery and natural light are probably things we would wish to see ourselves.
Future students will expect all technology that we provide to be intuitive. If it isnât it wonât be used.
Signage can be over-done, and to be effective it must be meaningful.
Our future students expect like-books to have some kind of thematic identity that gives users/readers a clue about their content.
I didnât really understand why students said they liked the curved spaces in the UTS Library until I saw those of the Philological Library in Berlinâs
Free University.
Library spaces and services must learn to be customisable and personalised. Maybe we are too precious about those spaces and donât understand
their true potential.
We want our future library to be a social hub, but it also must provide exposure to culture, so the use of art within the library will be critical.
Our sustainability initiatives must be visible and demonstrate our progress (or not) in all dimensions/facets.
Comfy chairs are essential because patrons simply will not spend every hour in a library awake.
âLack of rulesâ perhaps indicates that we still have too many rules, or too many signs indicating the rules. Perhaps there are other ways to inďŹuence
and encourage behaviour besides rules.
24. ⢠But:
⢠It isnât the consumersâ job to know
what they want.
⢠Steve Jobs
⢠There is more to it than that.
24
24
25. 25
From âLendingâ âResearch Help Deskâ âAccessâ âSecurityâ âITâ âInformation literacyâ -> triage HELP & expert consultancies
We like the Apple model that is more generic and helpful than ours is at present.
â˘
Not the consumersâ job to know what they want.
â˘
Who asked for an iPhone or a iPad?
â˘
Leadership - from above and below, particularly on hard stuff like sustainability
â˘
How do we design and offer better services
â˘
How do we move from Lending, Research Help Desk, Access, Security, IT, databases, and information literacy to triage HELP and genius
consultancies (or âvisitor experienceâ like SLQ)? We like the Apple model that is more generic and helpful than ours is now.
â˘
Jane Fulton Suri from IDEO suggested bringing observation, intuition, empathy & imagination together to make an empathic economy in
a presentation for the Business Innovation Factory-2 (2006) event: Finding inspiration Through the Power of Observation. See http://
www.businessinnovationfactory.com/iss/video/bif2-jane-fulton%20suri
â˘
The Stanford DSchool model: empathise>deďŹne>ideate>prototype>test
â˘
What does design thinking have to offer us?
â˘
Importance of language â meaning what you say & saying what you mean; so others can easily understand
â˘
Innovation from within
â˘
Design process â where, when, how
â˘
Agility
â˘
Good knowledge of external (non-library, non-academic environments and services)
â˘
DIY â or why consultants are not always good for your business
â˘
Breaking free from traditional views about library roles!
â˘
The importance of collaboration between librarians
â˘
The importance of sharing
26. (re)designing
libraries is:
social
innovation
26
26
Another image taken by me at UTS BikeTank in u.lab. See http://www.ďŹickr.com/photos/malbooth/sets/72157627536632004/
Is our process more like that of Social Innovation? See also http://www.nesta.org.uk/library/documents/Social_Innovator_020310.pdf Social
innovation â what it means and why it is relevant . . . sustainability, social justice, social inclusion, community engagement
27. 27
â˘
We must recognise and exploit our neutral position in the heart of our communities
â˘
We must also build on our reputation or legacy position as a home of knowledge