Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Interim report akriti jain
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2. The project also includes the day to day marketing activities of more.Megastore across all locations. Marketing communications are the means by which a company attempts to inform, persuade, and remind consumers – directly or indirectly- about the products and services they sell. In a sense, marketing communications represent the “voice” of the company and its brands and are a means by which it can establish a dialogue and build relationships with consumers.
3. Marketing communications also perform many functions for consumers. They can tell or show consumers how and why a product is used, by what kind of person, and where and when. Consumers can learn about who makes the products and what the company and brand stand for; they can also get an incentive or reward for trial or usage. Marketing communications allow companies to link their brands to other people, places, events, brands, experiences, feelings, and things. They can contribute to brand equity- by establishing the brand in memory and creating a brand image- as well as drive sales and even affect shareholder value. The advertising and marketing at a hypermarket is done via various channels like newspaper inserts and direct mailers, hoardings, bus panels and radio jingles. To publicize its stores ABRL follows almost all the mediums across locations. The offers & promotions are communicated to the customers via daily advertisements in newspapers and radio. A direct mail or a newspaper is a direct form of marketing
21. The first private label product was launched by Aditya Birla Retail Limited in July 2007. The portfolio today covers 54 categories and has over 300 products in processed food, home care and personal care, and an additional 200 products in 5 categories of staple products such as Cereals, Flour, Pulses, and Sugar/Salt/Spices & Edible Oil.
22. In 2008, the company was conferred the Golden Spoon Award for the Most Admired Private label Food & Grocery Brand.
30. 6) Why is customer perception important for a business like ABRL?
31. For every retail organization it is important to know what the customers think about their store, their prices, the look of the store, the store personnel etc. and most importantly whether they are better than their competitors or not.
32. The Exit Interviews done at Thane framed a clear picture as to what all needs to be done in order to maintain the sales as well as the goodwill of the company. My project on customer perception and customers media habits would help the company to know what the customer thinks about more.Megastore and what all activities does the company need to take up for brand communication. How far are the customers satisfied? This survey at the lower level would provide the company with the knowledge of the loop holes so that it can formulate policies at the higher level that are beneficial to the customers help retain their customer base and survive in the already saturated and competitive telecom market. With the help of this project the company can monitor the customer loss rate and can contact the customers who have left or switched over.<br />REFERENCES<br />WWW.MORESTORE.COM<br />Business Marketing& Planning - Subhash C. Jain<br />
![A REPORT ONConsumer perception& Media habits of consumersBy:<br />Akriti Jain <br />09BS0000143<br /> <br />Organization:-<br /> Aditya Birla Retail Limited<br />(More.Megastore)<br /> A ReportOnConsumer perception & Media habits of consumersBy:Akriti Jain09BS0000143Organization:-Aditya Birla Retail Limited(more.Megastore)ICFAI BUSINESS SCHOOL, MUMBAI16.4.10<br />ABSTRACT<br />The project is all about the consumer behaviour, their buying habits, tastes & preferences, perceptions and their expectations from Aditya Birla Retail’s hypermarkets more.Megastore. The basic objective underlying this project is to analyze the response of the consumer buying & media habits as to what marketing communication is the most effective and draws the maximum customer footfalls to the stores.<br />A research was conducted at Thane based on the primary data which was collected directly from respondents using data collection methods like survey interview questionnaires. This research entailed meeting up customers at more.Megastore at Thane in Mumbai and conducting in-depth interviews for around 10 minutes. The interviews were a direct involvement between me and the customers. The detailed discussion helped to probe out the hidden perception and satisfaction level of the customers. The objective of this project is also to help the company find out the areas where it loses its customers to other competitors like DMart, Big Bazaar, Reliance Retail, Star Bazaar (Tata enterprise) & Hypercity. Thane being a developing area it has all these big retail brands in its vicinity. The data collected has been analyzed by using Microsoft Excel from which the highest and lowest ratings can be known for all the category products which include FMCG, General Merchandise, Apparel& Footwear, Fruits& vegetables and Consumer Durables& Information Technology. <br />The interpretation of the data collected would help the company to focus on the weak points and formulate a strategy to improve its customer handling and marketing mediums as the store at Thane has opened recently.<br />A similar kind of survey by conducting exit interviews would take place at more.Megastore in Aurangabad which will consist of the consumer behaviour and their media habits.<br />,[object Object]](https://image.slidesharecdn.com/interimreport-akritijain-101208064825-phpapp01/85/Interim-report-akriti-jain-1-320.jpg)
