WREXHAM14 to 19 E-LEARNING NETWORK www.wrexham14to19.net RHWYDWAITH E-DDYSGU 14 I 19 WRECSAM

Background

Aims Enhance opportunity & choice Support delivery of collaborative options menu Support “personalised” learning Enhance support for bilingualism Develop eLearning Support & develop collaboration Support developments in local curriculum

Enhance opportunity & choice

Support delivery of collaborative options menu

Support “personalised” learning

Enhance support for bilingualism

Develop eLearning

Support & develop collaboration

Support developments in local curriculum

Objectives VLE’s for learning settings Connect VLE’s in an eLearning Network Robust and sustainable provision Staff development and training Support collaborative options courses Bilingual courses

VLE’s for learning settings

Connect VLE’s in an eLearning Network

Robust and sustainable provision

Staff development and training

Support collaborative options courses

Bilingual courses

Demonstration www.wrexham14to19.net

Training & staff development Course Creator Administrator Learning Coach Trainer Other 113+ 11 16 19 17

Course Creator

Administrator

Learning Coach

Trainer

Other

Collaboration All partners involved >25! All secondary schools FE & HE – Yale / NEWI WBL – ITeC and NWT Careers Wales NE Learning Coach Youth Service EAL Team Pupil Referral Units NGfL Cymru Other LEA’s / 14 to 19 Networks

All partners involved >25!

All secondary schools

FE & HE – Yale / NEWI

WBL – ITeC and NWT

Careers Wales NE

Learning Coach

Youth Service

EAL Team

Pupil Referral Units

NGfL Cymru

Other LEA’s / 14 to 19 Networks

Next Steps Training & Course development Broadening Collaboration Extending the Network Conferencing User opinion - Adapt & Develop Developing access to IT and eLearning

Training & Course development

Broadening Collaboration

Extending the Network

Conferencing

User opinion - Adapt & Develop

Developing access to IT and eLearning

A COMMUNICATIONS STRATEGY FOR THE WREXHAM 14-19 NETWORK www.mychoicewrexham.com

Communications Strategy mychoicewrexham.com The Wrexham Network is pleased to be sharing the results of the commission bid funding won in October 2007. This was from the Welsh Assembly Government to produce a model 14-19 network communications strategy.

The Wrexham Network is pleased to be sharing the results of the commission bid funding won in October 2007.

This was from the Welsh Assembly Government to produce a model 14-19 network communications strategy.

Communications Strategy mychoicewrexham.com About the campaign… The marketing mix: A bilingual website and online directory of learning opportunities for Wrexham called www.mychoicewrexham.com An online blog A promotional film and DVD A credit card sized information leaflet Promotional pens, pencils, rulers and mouse mats SMS text messaging Bus advertising Social Network Pages

About the campaign…

The marketing mix:

A bilingual website and online directory of learning opportunities for Wrexham called www.mychoicewrexham.com

An online blog

A promotional film and DVD

A credit card sized information leaflet

Promotional pens, pencils, rulers and mouse mats

SMS text messaging

Bus advertising

Social Network Pages

Communications Strategy mychoicewrexham.com Campaign Aims Digital in contrast to the usual paper-based marketing Targeted at meeting the needs of 14-19 year olds in the Wrexham area including: Year 9s, 10s and 11s 16-19 year olds in work, education, or classified at NEETS Aimed at meeting the strategic aims of the Wrexham ANDP to create a directory of local provision and to meet targets for increased participation of 16- 19 year olds in learning activity.

Campaign Aims

Digital in contrast to the usual paper-based marketing

Targeted at meeting the needs of 14-19 year olds in the Wrexham area including:

Year 9s, 10s and 11s

16-19 year olds in work, education, or classified at NEETS

Aimed at meeting the strategic aims of the Wrexham ANDP to create a directory of

local provision and to meet targets for increased participation of 16-

19 year olds in learning activity.

Communications Strategy mychoicewrexham.com Meeting Customer Needs www.mychoicewrexham.com The website design, style and language were targeted at the age group with: Animation and video Minimal text A learner blog to encourage interaction A course search facility for each age group 2) Promotional Film : http://www.frozenmoon.co.uk/14-19-promo-film.html A promotional film was made to advertise the site on social networking sites and to be viewed on the website. This featured: Learners enjoying a range of courses at schools and colleges across the network The voice-overs and music were provided by network students

Meeting Customer Needs

www.mychoicewrexham.com

The website design, style and language were targeted at the age group with:

Animation and video

Minimal text

A learner blog to encourage interaction

A course search facility for each age group

2) Promotional Film : http://www.frozenmoon.co.uk/14-19-promo-film.html

A promotional film was made to advertise the site on social networking sites and to be viewed on the website. This featured:

Learners enjoying a range of courses at schools and colleges across the network

The voice-overs and music were provided by network students

Communications Strategy mychoicewrexham.com Bus adverts included rears and interiors on 10 buses in a 2 month campaign to launch the site. Rears were targeted primarily at parents as the car drivers most likely to see them. The films were placed on social networking sites that are used by the age group including Bebo, You Tube and Myspace to help drive traffic to the site.

Bus adverts included rears and interiors on 10 buses in a 2 month campaign to launch the site. Rears were targeted primarily at parents as the car drivers most likely to see them.

The films were placed on social networking sites that are used by the age group including Bebo, You Tube and Myspace to help drive traffic to the site.

Communications Strategy mychoicewrexham.com Materials to promote the website were designed to appeal to the age group, with recycled and eye-catching pens, rulers and heart shaped pencils. Mouse mats were chosen to be placed in school computer areas and paper based materials were kept to a minimum.

Materials to promote the website were designed to appeal to the age group, with recycled and eye-catching pens, rulers and heart shaped pencils. Mouse mats were chosen to be placed in school computer areas and paper based materials were kept to a minimum.

Communications Strategy mychoicewrexham.com Measurement & Learner Feedback Information about learner’s needs and their feedback were provided through an evaluation of present communications and a survey with learners which gave valuable insights into their preferred communication methods and helped to decide on the name of the website. A secondary internet study of 14-19 network sites in England helped to refine ideas for the site. Impartial focus group research by the Responsive College Unit with 8 groups of learners from across the network, provided useful feedback for the development of the website.

Measurement & Learner Feedback

Information about learner’s needs and their feedback were provided through an evaluation of present communications and a survey with learners which gave valuable insights into their preferred communication methods and helped to decide on the name of the website.

A secondary internet study of 14-19 network sites in England helped to refine ideas for the site.

Impartial focus group research by the Responsive College Unit with 8 groups of learners from across the network, provided useful feedback for the development of the website.

Communications Strategy mychoicewrexham.com A Success … The Wrexham Network has a fantastic new online directory and promotional film that it can be proud of and which is ready for the students and wider public to use in choosing their options for 2009-10. Though still in the early stages of use and exposure to the target group, focus group research and feedback from the network has been positive. The campaign offered a targeted design that appealed to the age group, whilst still being of high enough quality to be carried through onto supporting promotional items like bus backs. The impact has been high with a co-ordinated ‘mychoice’ branded campaign recognisable across a suite of promotional materials

A Success …

The Wrexham Network has a fantastic new online directory and promotional film that it can be proud of and which is ready for the students and wider public to use in choosing their options for 2009-10.

Though still in the early stages of use and exposure to the target group, focus group research and feedback from the network has been positive.

The campaign offered a targeted design that appealed to the age group, whilst still being of high enough quality to be carried through onto supporting promotional items like bus backs.

The impact has been high with a co-ordinated ‘mychoice’ branded campaign recognisable across a suite of promotional materials

Communications Strategy mychoicewrexham.com Any Questions?

Any Questions?

LEARNER TRACKER Personal Information Sharing Protocol

Personal Information Sharing Protocol Attempts to share electronic data, pre-Network KS4 Results Continuity of ‘support’ Data Protection – sensitive data

Attempts to share electronic data, pre-Network

KS4 Results

Continuity of ‘support’

Data Protection – sensitive data

Personal Information Sharing Protocol Search for a Network solution: Enrolment details Attendance Behaviour Medical / Pastoral Assessment / Reporting Examination entries / outcomes

Search for a Network solution:

Enrolment details

Attendance

Behaviour

Medical / Pastoral

Assessment / Reporting

Examination entries / outcomes

Personal Information Sharing Protocol Key legal considerations Data Protection Act 1998 requires: Appropriate consent Fair processing Transparency and in addition…

Key legal considerations

Data Protection Act 1998 requires:

Appropriate consent

Fair processing

Transparency

and in addition…

Personal Information Sharing Protocol Key legal considerations Common Law Duty of Confidentiality Freedom of Information Act 2000

Key legal considerations

Common Law Duty of Confidentiality

Freedom of Information Act 2000

Personal Information Sharing Protocol Issues of interest: Complaints procedure Retention of shared information Access to information Where the data is stored Data security

Issues of interest:

Complaints procedure

Retention of shared information

Access to information

Where the data is stored

Data security

Personal Information Sharing Protocol The protocol documents: Personal Information Sharing Protocol Guidance for Members of Wrexham 14-19 Network in respect of the Personal Information Sharing Protocol

The protocol documents:

Personal Information Sharing Protocol

Guidance for Members of Wrexham 14-19 Network in respect of the Personal Information Sharing Protocol

TRACKING LEARNER ACTIVITY AND PERFORMANCE ACROSS LEARNER SETTINGS LLWYBRO GWEITHGAREDD A PHERFFORMIAD DYSGWR AR DRAWS LLEOLIADAU DYSGU Wrexham 14-19 Network Rhwydwaith 14-19 Wrecsam

Background/ Cefndir Nature of the Network. Six 11-16 High Schools Three 11-18 High Schools– one Welsh Medium One Special School Tertiary College HE Institute WBL providers Careers Wales Youth Work Voluntary Sector Natur y Rhwydwaith Chwe Ysgol Uwchradd 11-16 Tair Ysgol Uwchradd 11-18 – un cyfrwng Cymraeg Un Ysgol Arbennig Coleg Trydyddol Sefydliad AB Darparwyr Dysgu Seiliedig ar Waith Gyrfa Cymru Gwaith Ieuenctid Sector Gwirfoddol

Nature of the Network.

Six 11-16 High Schools

Three 11-18 High Schools– one Welsh Medium

One Special School

Tertiary College

HE Institute

WBL providers

Careers Wales

Youth Work

Voluntary Sector

Natur y Rhwydwaith

Chwe Ysgol Uwchradd 11-16

Tair Ysgol Uwchradd 11-18 – un cyfrwng Cymraeg

Un Ysgol Arbennig

Coleg Trydyddol

Sefydliad AB

Darparwyr Dysgu Seiliedig ar Waith

Gyrfa Cymru

Gwaith Ieuenctid

Sector Gwirfoddol

Work to date/Gwaith hyd yn hyn Tracking project Planned to be IT based DPA issues SLDD work Post-16 Transitions: Protocols and Procedures Paper based Prosiect llwybro - Bwriad i fod yn seiledig ar TG - Materion DDD Gwaith SLDD Newidiadau Ôl-16: Protocolau a Threfniadau Seiliedig ar bapur

Tracking project

Planned to be IT based

DPA issues

SLDD work

Post-16 Transitions: Protocols and Procedures

Paper based

Prosiect llwybro

- Bwriad i fod yn seiledig ar TG

- Materion DDD

Gwaith SLDD

Newidiadau Ôl-16: Protocolau a

Threfniadau

Seiliedig ar bapur

Key features of proposal Prif nodweddion y cynnig Resolution of Data Protection Issues Provision of a documented technical solution based on existing technologies a e f s Provision of a bilingual solution Provision of a full evaluation VFM Sustainability Datrys materion Diogelu Data Darparu ateb technolegol wedi ei ddogfennu yn seiliedig ar dechnolegau presennol Darparu ateb dwyieithog Darparu gwerthusiad llawn GEA Cynaliadwyedd

Resolution of Data Protection Issues

Provision of a documented technical solution based on existing technologies a e f s

Provision of a bilingual solution

Provision of a full evaluation

VFM

Sustainability

Datrys materion Diogelu Data

Darparu ateb technolegol wedi ei ddogfennu yn seiliedig ar dechnolegau presennol

Darparu ateb dwyieithog

Darparu gwerthusiad llawn

GEA

Cynaliadwyedd

Strengths of proposal Cryfderau’r cynnig Based on previous work Excellent collaboration within the Network Clear evidence of IT competence within the Network Viable solutions exist within the Network Yn seiliedig ar waith blaenorol Cydweithredu gwych yn y Rhwydwaith Tystiolaeth eglur o gymhwyster TG yn y Rhwydwaith Atebion dichonadwy yn bodoli yn y Rhwydwaith

Based on previous work

Excellent collaboration within the Network

Clear evidence of IT competence within the Network

Viable solutions exist within the Network

Yn seiliedig ar waith blaenorol

Cydweithredu gwych yn y Rhwydwaith

Tystiolaeth eglur o gymhwyster TG yn y Rhwydwaith

Atebion dichonadwy yn bodoli yn y Rhwydwaith

Chosen technical solution Datrysiad technegol dewisol Moodle Builds on existing collaboration Data access is dealt with Independent of core CIS software Moderate cost implications View Pages Here Mae Moodle yn Adeiladu ar gydweithio presennol Sicrhau mynediad i ddata Annibynol o feddalwedd craidd CIS Rhad Edrychwn ar y tudalenau Yma

Moodle

Builds on existing collaboration

Data access is dealt with

Independent of core CIS software

Moderate cost implications

View Pages

Here

Mae Moodle yn

Adeiladu ar gydweithio presennol

Sicrhau mynediad i ddata

Annibynol o feddalwedd craidd CIS

Rhad

Edrychwn ar y tudalenau

Yma

Where next Ble nesaf Unique Pupil Number (MIAP) Merging of data from different settings eILP Rhif Disgybl Unigryw Cyfuno data o wahanol sefydliadau eILP

Unique Pupil Number (MIAP)

Merging of data from different settings

eILP

Rhif Disgybl Unigryw

Cyfuno data o wahanol sefydliadau

eILP

Questions Cwestiynau

Questions Cwestiynau