Virtualized hardware is all the rage in enterprise IT. However, is a purely virtualization-focused, Infrastructure-as-a-Service (IaaS) approach really the right one for enterprises and government? What’s becoming clear is that virtualization is but one piece of a much bigger strategy for fast, self-service deployment and ultra-efficient operations, referred to as “platform as a service” (PaaS). PaaS leverages a wider set of middleware capabilities to enable application deployment in minutes rather than days and reduces operational costs by up to 90%. This general session will compare and contrast the IaaS and PaaS approaches, discussing architectural and operational considerations for PaaS using examples of best practices. It's a must-attend session for anyone considering building a private cloud.

1. PaaS is the Remedy for VM Hangover Mohamad Afshar, PhD William Dettelback Vice President, Application Grid PaaS Architect

4. Less power use

6. Running out of Space

7. Running out of PowerOperating System + Virtualization

9. Difficulties managing Licenses

10. Sprawl

11. Increased operational costs Operating System + Virtualization

12. ? Your Point of View – Question # 1 http://cl.lk/oraclecloud So who is actually hung over? Absolutely- too much fun at CloudExpo! Just a little bit Not at all No plans for a hang over Your Response

13. On iPhone or Opera Web Browser You may need to zoom in on the top left hand side of the screen to see the application.On BlackberryMake sure that Javascript is enabled inside the web browser for the application to function correctly. To enable javascript,Go to Browser->Options->Browser Configuration->Scroll down->Enable "Support JavaScript"->Save OptionsOn Windows Mobile (IE)If an error appears at the top of the page go to Menu->View-> and chose Fit To Screen to enable the mobile view of the application © 2009 Oracle Corporation 6 Instructions

15. ? Your Point of View – Question # 2 http://cl.lk/oraclecloud Since adopting virtualization, what has changed operationally for you? Not much Better hardware utilization Greater management challenges for operations Greater management headaches for development Something else Your Response

18. On-demand scaling

21. Cheap to produce

22. Modest customization

23. One size fits all

24. Each one identical

25. Still hungry? Eat another

26. Made to order

27. High quality components

29. Cloud Implementation Challenge: How to Decrease? Production Cost Enterprise Value Virtual Machine Appliances Virtual Machine Preconfigured Environments Pre-built Configurable Platform

30. Application(SaaS) e.g. Oracle On Demand Built by Cloud Customer Platform(PaaS) e.g. Google App Engine Provided by Cloud Infrastructure(IaaS) e.g. Amazon EC2 Prebuilt Configurable Platform | Platform as a Service

31. Example Platform as a Service

32. Diversity Leads to Costs & Complexity

33. PaaS Architecture Business Application Packaged Applications SaaS Services Custom Applications Technology Platform Platform as a Service Shared Services Cloud Management Integration Security Process Mgmt User Interaction Configuration Mgmt Application Server: Java, C/C++, Perl Lifecycle Management Data Management: Database, DaaS Application PerformanceManagement Infrastructure as a Service Application QualityManagement Storage Physical and VirtualSystems Management Servers

34. Impact of Virtualization Impact of PaaS: Standardization and Consolidation Consolidation Delivers Bigger Impact on IT Budget (OPEX) Source: Credit Suisse, OracleWorld 2009

35. ? Your Point of View – Question # 3 http://cl.lk/oraclecloud Do you have or are you planning a PaaS implementation? No Considered Paas but no plans Implemented PaaS Using external PaaS service Your Response

37. How to Deliver PaaS

38. Operational Efficiency Build App & Package as Appliance Setup Cloud Policies Setup Cloud Infrastructure Deploy Patch Decommission Monitor Scale Up/Down Self Service Portal Monitoring Policy Management Autonomic Scaling Automation Resource Management Policy Enforcement

39. Deployment Efficiency © 2009 Oracle – Proprietary and Confidential 24 Reference System VirtualizedSoftwareAppliances Assembly Web Web Web Tier Application Server Appliance Web Appliance WLS WLS SOA Svc ApplicationTier Metadata RAC RAC Database Appliance DatabaseTier

42. Flexible Implementation (Good!)Platform Assemblies

43. Runtime Efficiency WebLogic Server on JRockit Virtual Edition Dept App Dept App Java Java Java Java Java Java OS OS VM VM Dept App Virtualized Java Virtualized Java Virtualized Java Virtualized Java VM VM VM VM

44. ? Your Point of View – Question # 4 http://cl.lk/oraclecloud Which cloud deployment model are primarily considering? Public cloud for non-mission critical (dev/test, etc.) Public cloud for all workloads Private cloud Hybrid cloud (both public & private) Your Response

46. ? Your Point of View – Question # 5 How do you think this application was built? Where do you think that it is deployed?

47. Rapidly Compose Internal and Cloud Services into Applications Palette of Service Components& Adapters Web servicesand adapters Mediation BPEL orchestration Human Tasks Business Rules

48. Step 1: Create Model From Golden Master

49. Step 2: Select Deployment Environment

50. Step 3: Customize Deployment Plan

51. Step 4: Deploy Assembly

52. Example Platform as a Service

53. Leverage Web-based Customization

54. 2. App Set Up 1. Cloud Set Up 3. App Use Build app using shared components Department App Owner Set up middleware Dept App Engineering Set up self-service portal Set up shared components Manage Adjust Capacity Review Charge-back App Users Use app Deploy using self service 4. Cloud Ops Self-Service Interface Shared Components Security & Identity Integration / SOA BPM Portal System Manager Central IT Application Server Database Operating System + Virtualization The PaaS Lifecycle

55. Enabled by Assemblies IT Admin. Deploy Assemblies to dev / test / production environments Application Admin. Self Service Portal App. Admin creates Assemblies and publishes them in catalog Oracle VM Oracle VM ProductionEnvironment Dev / TestEnvironments CentralRepository

57. Acquire HW, SW

58. Estimate Demand

59. Out of Control

60. Pay for it All

61. Platform Funding

62. Use Services Instantly

63. Scale OnDemand

64. Flexibility & Control

66. No Manager

67. Do it Yourself Design, Build, Run

68. Platform Ops & Architecture

69. Product Manager

71. Poor Utilization

72. Silo’ d

73. Variable Quality

74. Standardization

75. Efficient Utilization

76. Pooling & Sharing

78. Enterprise Architecture Liaison

81. Capacity & Performance management

83. 35% reduction in operating costs (Run the Bank costs)

84. Up to 30% reduction in project costs (Change the Bank costs)

85. Prevented 44% increase of power consumption in 4 years, while doubling the capacity

86. No downtime incidents 3 years in a row (2007-09)

88. CHP – Compute Hosting Platform

89. DHP – Database Hosting PlatformDetailed Credit Suisse presentation available study

90. Summary

91. Operate Your IT Organization as a Cloud They are practical and deliver results: 35% reduction in operating costs Private Cloud is real and delivers >Hardware Savings Standardized platforms deliver fastest time to market, lowest cost and best quality PaaS delivers highest return for the Enterprise (Opex + Capex) PaaS is evolutionary. Innovations such as Assemblies and Java Virtualization deliver faster more reliable deployment PaaS ≠Revolution Reduce IT Operating Costs, Improve Service Levels and Pace of Innovation

92. Operate Your IT Organization as a Cloud They are practical and deliver result: 35% reduction in operating costs Private Cloud is real and delivers >Hardware Savings Standardized platforms deliver fastest time to market, lowest cost and best quality PaaS delivers highest return for the Enterprise (Opex + Capex) PaaS is evolutionary. Innovations such as Assemblies and Java Virtualization delivers faster more reliable deployment PaaS ≠Revolution Reduce IT Operating Costs, Improve Service Level and Pace of Innovation

93. Oracle at Cloud Computing Expo © 2010 Oracle Corporation 45 Don’t miss these Oracle technical sessions: Monday April 19 2:40 pm Monetizing the Cloud – a Case Study 2:40 pm Essential IaaS Security 2:40 pm Virtualized Infrastructure – The Server is Not Enough 4:40 pm DaaSCloud – Lining Your Cloud With Data Tuesday April 20 8:20 am General Session: PaaS is the Remedy for the VM Hangover 9:10 am Directions in Physical Infrastructure for the Cloud 2:35 pm Using Software Appliances to Enable Customized PaaS Wednesday April 21 9:10 am The Heavy Lifting in Cloud Management 9:10 am Power Panel: Who’s Doing What (and Where) in Cloud Computing?

94. 46 © 2010 Oracle Corporation